The cause of this storm is the annual event of the American fashion industry, Met Gala. This is a fashion event hosted by the Metropolitan Museum of Art in New York. If Oscar is the top stream of the American film and television industry, then Met Gala is the top stream of the American fashion industry. The highlight of this event, like Oscar, is the red carpet walk of celebrities from all walks of life. However, unlike Oscar attendees who need to bring their works to attend, Met Gala's red carpet mainly relies on exaggerated shapes to attract attention. This year, the overturn of Met Gala was also on the fancy clothes of the guests at the scene.
The cause of the event, the time of Met Gala this year, coincided with the "solidarity camp" action of American college students supporting Gaza. On the red carpet of this Met Gala, Haley Kalil, a well-known "Internet celebrity", chose the theme of the last French queen Mary Antoinette. In order to increase exposure, before walking on the red carpet, Haley Calier also released a TikTok video, dressed in gorgeous and exaggerated clothes, and told the audience the classic saying of Queen Mary: "Let them eat cake."“
As soon as this video was released, Haili and Met Gala were immediately criticized by a large number of TikTok users. The reason is very simple. The famous saying "Let them eat cake" and the nature of the scene are the same as the saying "Why not eat meat?" in Chinese history. They are all exploiters of Zhumen who stink of wine and meat, and have no understanding of the plight of hungry people. On TikTok, dressed up in costumes, the video of online celebrity Haili who asked "why not eat meat" was edited together with the video of the old and weak women and children exposed in the streets of Gaza, and the video of the police beating and dragging students in the American campus. The sharp visual contrast immediately exploded the public opinion field in Europe and the United States. A large number of TikTok users are angry at the hypocrisy of the US entertainment circle and fashion circle, who usually talk about "political correctness" and say nothing in the face of the tragedy in Gaza. Driven by this anger, TikTok users spontaneously launched a "clearance" campaign, calling on people to stop paying attention to the accounts of so-called "celebrities" and refusing to let irresponsible celebrities continue to eat "traffic dividends". As a result, the wave of "clearance" spread rapidly.
Seeing that things were getting worse and worse, Met Gala officially stood out at the first time and announced that she was cut off from Haili, who was dressed as Queen Mary, but it failed to calm the anger of the public opinion.
At present, the "2024 Block Out" campaign is affecting more and more American celebrities in the cultural and entertainment industry, including Justin Bieber, who once used to use social media to describe the pictures of Gaza casualties as the status quo of Israel, so as to help Israel stand up; And Taylor Swift, who had publicly expressed his hope to exert "political influence" and speak in social affairs, but said nothing on the Gaza issue, and so on.
Today, from the "Solidarity Camp" action to the "2024 Block Out", it is easy to see that TikTok is becoming the main position for American people to break the cultural hegemony of political elites. Although one or two actions cannot shake the levee of American elite rule, as long as the wave of resistance does not stop, it will one day break the levee.
However, from this perspective, every time TikTok raises a storm of public opinion, there will be another "crime" among the American political elites. No wonder the Biden government is so shameless and eager to ban TikTok.
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