In 2017, when Cao Dewang signed a contract worth 1 billion yuan with France, a French executive made a joke insulting China, and the whole audience burst into laughter. Cao Dewang's face sank! He asked four questions in a row, but the audience was silent and the atmosphere became tense.
In 2017, Fuyao Glass Group received the cooperation intention of a department store in Paris, France, with a contract value of 1 billion yuan. Cao Dewang attached great importance to it and actively tracked the business process.
The negotiation went smoothly. Fuyao intends to use Paris, France as a springboard to open the European market at one fell swoop. French companies, on the other hand, look at Fuyao's production process and good quality at a low price. If they cooperate with other companies, the overall budget will be far more than 1 billion yuan.
That means this cooperation is very important for both sides.
In order to further develop the company, Cao Dewang led his team to Paris, France to negotiate with the cooperation company.
The French company still attaches great importance to this cooperation and warmly welcomes Cao Dewang and his team. The two sides discussed in detail the details of cooperation and further and broader cooperation in the future.
However, something unpleasant happened.
The specific details of the contract have been agreed, and only the final signing process is left. In order to wish the cooperation a success, the Paris side held a special banquet, and the contract was officially signed after the banquet.
The communication between the two sides is also centered on each other's business. When an employee of Fuyao discussed management issues with an executive in Paris, the executive arrogantly said: "You Chinese people should do some physical work. You need to use your brains to be afraid that you are not competent."
The Chinese employee was speechless and looked unnatural, but the words of a French senior official were enough to be heard by the people present, especially Cao Dewang, whose face sank when he put down his glass.
"Have you ever been to China? Have you ever known China? Have you ever seen the real strength of Chinese people? Do you think it's a sense of achievement to humiliate Chinese people so much in front of a Chinese enterprise?"
Cao Dewang's soul question made the atmosphere at the scene reach freezing point. Another senior French official tried to distract the topic, but Cao Dewang waved his hand and led people to leave the scene directly.
The French senior official who caused trouble thought it was no big deal to make a joke, which also showed that the French senior official did not understand China and Chinese people at all. The Chinese are not incapable of joking, but some problems cannot be used for joking.
Later, the French company found Cao Dewang to apologize, but the latter did not intend to make a single apology. In Cao Dewang's opinion, these French people had to apologize because of their interests.
The Chinese wanted a sincere apology, not a verbal hypocrisy, so the French apology did not impress Cao Dewang.
The next day, when a senior French official came to the door again to apologize, Cao Dewang had already left with his people. For this reason, many people in the company do not understand. It is clear that the French have already apologized. Why didn't Cao Dewang "go down the hill"? After all, this is a big business of 1 billion yuan.
Cao Dewang said that the failure of Fuyao to make this deal was nothing more than not making money. We did not lose money, and there would be opportunities in the future. But if we did not kill their superior arrogance, even cooperation would be a compromise.
On the other hand, if the French companies do not cooperate with Fuyao, they will spend a lot of money to cooperate with other companies, and the last loss is them, so there is no need to worry about whether the French can accept the capital that capitalist countries are interested in, and they will not give up.
As Cao Dewang expected, the leader of the French company called again soon to apologize and asked for continued cooperation. This time, Cao Dewang did not feel embarrassed, but made his own position clear.
"The premise of cooperation is fairness and mutual respect. Your high-ranking officials insult my country in front of me, which is not respect. If I say that France is wrong in front of you, how would you feel?"
The other side of the phone repeatedly said yes, Cao Dewang continued, "The cooperation can continue, but the premise is fairness and respect. I don't want to see the French who insulted China again, and I don't want to see such a person again."
It has been made clear that the French side soon dismissed the high official who caused the trouble, and the cooperation between the two sides continued. Cao Dewang's approach is commendable, an entrepreneur like Chinese language.
Cao Dewang is a famous entrepreneur in China. He is different from other businessmen who are mercenary. In his business philosophy, national justice is always higher than personal interests.
If he can choose, Cao Dewang must choose the national justice. Even a business worth more than one billion yuan can give up hurting the feelings of Chinese people as long as it offends China.
Fuyao Glass Industry Group is Cao Dewang's lifelong effort. Relying on the concept of honest management and constant updating and exploration, with decades of efforts, Cao Dewang has become China's "glass king".
In China's rich list, Cao Dewang has a good reputation, but he is very low-key and has not forgotten the nature of the company to become bigger and stronger. In addition to its talent and efforts, the country has provided a stable environment and support.
(Reference information: CCTV Finance Sohu. com. [2004-03-02] - Entrepreneur · Striving at the Right Time | Cao Dewang, Chairman of Fuyao Group: Focus is a responsible performance)
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