IDC's domestic Q1 tablet report was released, Huawei won the championship and Lenovo ranked the bottom

Recently, tablet computers have become very popular. One reason is that Apple has released a new series of iPads. The other reason is that the market has really become hot for tablet computers. So who is the king of tablet computers in the domestic market?

On May 17, IDC, a well-known data research company, officially released the survey report on the domestic tablet market in the first quarter of 2024. The report shows that the overall shipment of domestic tablet computers in the past first quarter was 7.13 million, up 6.6% year on year. Moreover, IDC analyzed the tablet computer market between the consumer market and the commercial market. The former grew 10.7% year on year, while the latter grew 6.3% year on year. This is the first time that the domestic tablet computer market has experienced positive growth after four consecutive quarters of year-on-year decline.

Now let's take a look at the specific rankings in China:

Champion: Huawei, with a market share of 36.3%, up 10.6% year on year. With the advantage of 10 percentage points ahead of Apple, it continues to dominate in China, with 2.59 million units shipped;

Second place: Apple, with a market share of 24.4%, down 10.4% year on year;

Third place: Xiaomi, with a market share of 12.8%, up 2.7% year on year;

Fourth: Glory, with a market share of 8.5%, down 1.1% year on year;

Fifth: Lenovo, with a market share of 4.7%, up 0.1% year on year.

From the overall data, Apple and Glory are declining year on year, and the decline of Glory can be ignored. Huawei, Xiaomi and Lenovo grew year on year, of which Lenovo's growth was negligible. Interestingly, Huawei's share of growth is almost the same as Apple's share of decline, which means that Apple's share of decline is basically eaten up by Huawei.

The report specifically points out that the commercial use of Xiaomi Pad 6S Pro has driven the growth of Xiaomi's shipment volume and enriched the layout of Xiaomi in the middle price range. This is the main reason for Xiaomi's year-on-year growth. It seems that Xiaomi's tablet market will continue to increase. Because Xiaomi SU7 is commercially available, it will reverse flow to Xiaomi tablet.

In addition: OPPO and vivo really need to be refueled, and there are many tablet models of these two brands, but they are still not available, so it is necessary to analyze and summarize the experience.