"Straight posture, happy back"
"Improve the poor sitting and walking habits of teenagers"
Over and over again on TV
Inserted Back to back advertising
The post-80s and post-90s friends will not be unfamiliar
In recent months
Having a good back "Brush the screen" Has
Relevant data display
The cumulative sales volume of Beibeijia has exceeded 100 million yuan in the past 90 days
Photo source: Screenshot of Back to Back Online Shop
With the decline of traditional TV shopping
In the past
Back to back good hide the market for a long time
This sudden "big sale" Why?
It sold 100 million yuan in 90 days!
Back to the public through live broadcast
Back to Back is passing Live broadcast platform Return to public view.
According to relevant data, there are three official accounts in Back to Back, namely "Back to Back Official Flagship Store", "Back to Back Official Flagship Store", "Back to Back Official Flagship Store" and "Back to Back Babaka Rectification Studio", all of which are used for live broadcast of products. In the past week, the live broadcasts of these three official accounts reached 8, 9 and 8 times respectively, and most of them lasted more than 4 hours.
The anchor shows the product (live screenshot)
On May 8, products of Back Back Home Ranked No.1 in the list of live broadcast products in the medical and health care category, In the past 90 days, the cumulative sales exceeded 100 million yuan (the maximum amount displayed by the platform algorithm is 100 million yuan).
Back-to-back The heat data shows geometric growth. According to Baidu Index, the daily average of the information index of Back to Back Good in the last month was 57919, up 1083% year on year and 213% month on month.
In view of the sales situation, Kefu Medical, the owner and operator of Kefu Medical, said in the evening of May 11 that, Recently, the sales volume of Back to Back products has increased, However, in order to ensure the fairness of information disclosure, according to the relevant regulatory rules, it is inconvenient to inform specific sales data.
New positioning targeting adults
"Image body management"
it is reported
Good product positioning
Highlight "image body management"
On May 2, the actress Bai Lu announced on the microblog platform that she would become the spokesperson of the "Back to Back" brand. In the flagship store of Beibeijia Tmall, more than 200 people have bought the new Beibeijia product of the same model in two hours. "Good Back for Adults" has become the main product of the brand at present.
△ Price 219 yuan
△ Among the top three brands in the flagship store of Back to Back Best Tmall, two are "Adult Back to Back Best".
Some netizens said
It can't be the people who used to have good back when they were young
Have you bought it again?
Some netizens said
I really want to try
Some netizens think that
It's a proper IQ tax
As for the good turn from back to back, some market comments said that: Back to back good lock has always been the "post-90s" ”That group of people. However, with their growth, the selling point of "Back to Back" has changed from "brainwashing" parents to "brainwashing" myself. Students who used to be extremely resistant to doing homework and wearing a good back and back have begun to put it on voluntarily in order to urgently improve their posture.
Are pose products really useful?
Doctor: Whether it is applicable requires diagnosis
Many netizens care
Orthotics products
Is it useful?
According to Cai Jinkui, orthopedic physician of Optics Valley Hospital District, Wuhan Third Hospital, many of the current orthopedic products have been designed to be very intelligent and scientific, Orthotics products The effect of electronic reminding of bad posture is worth affirming.
However, it should also be noted that such products are mainly designed with comfortable and soft materials, Emphasis is placed on correcting kyphosis and insufficient support for the side. In medicine, kyphosis can be roughly divided into two categories: postural kyphosis and structural kyphosis. Juvenile structural kyphosis is often accompanied by scoliosis, high and low shoulders and other deformities. For kyphosis, high and low shoulders caused by spinal skeletal structural deformities, the correction effect of posture correction products is poor, and may have harmful effects.
For children, long-term use of pose correction products may cause them to rely excessively on their support, resulting in The back muscles of the neck become loose without exercise, and it is easier to hunch after wearing. If children wear pose correction products too tightly, it is also easy to cause excessive chest protrusion.
Doctors remind that hunchback and high and low shoulders are only a sign of children, Whether it is suitable to use pose correction products, preferably After regular medical examination and diagnosis by experienced orthopedic doctors, they should be carefully selected.
@Neighborhood
Have you ever bought or used a good back?
For pose correction products
Do you believe it? What do you think?
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Source | Jimu News, Sino Singapore Jingwei, Daily Economic News, China Business Daily, Chaoxin News
Edit | Liu Ruijun
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