Source: Photographic Network
May 15, according to Japan National Tourism Administration (JNTO) According to the released data, the number of tourists visiting Japan in April 2024 will reach 3.042900 million, 4.0% higher than that in April 2019 before the COVID-19 epidemic, breaking the 3 million people mark for two consecutive months.
Among the 23 countries and regions as major market countries The number of tourists from 14 countries and regions, including South Korea, Singapore and Germany, broke the historical record in April. The resumption of international flights has also become a factor driving the growth of the number of tourists visiting Japan.
In terms of countries and regions, 661200 tourists from South Korea visited Japan, up 16.7% from April 2019; 533600 people in mainland China, ranking second , 26.5% less than that in April 2019.
Issued by Ctrip Report on Insight into 2024 "May Day" Tourism Trends Display, Japan ranks first among China's most popular outbound destinations this year 。 According to the data of Airbnb, a home stay platform, Japan is the top search destination this spring. According to the big data of aviation and tourism, as of April 30, during the May Day holiday, the number of domestic passenger flights to and from Japan has exceeded 1300, More than 130000 domestic round-trip air tickets to Japan have been booked 。
The yen fell to a 34 year low against the US dollar. "The May Day holiday is superimposed on the Japanese exchange rate, and the travel expense is equivalent to 25% off four years ago." A travel agent told the Chao News reporter that in addition to the travel holiday, this period of time is also suitable for "buy buy buy", which is one of the main reasons for the recovery of Japan's outbound tourism.
The vigorous development of online tourism and the improvement of Internet penetration promote the development of the industry
With the rapid development of tourism in China, and the steady increase of Internet penetration, China's online tourism industry continues to develop. Online tourism enterprises actively cooperate with tourism resource suppliers, and the degree of integration between the two sides continues to improve. They have successively launched tourism products whose cost performance ratio is far higher than that of the traditional tourism industry. Consumers' recognition of online tourism has gradually increased, and the marketing platform has continued to grow. By June 2023, the number of online travel users (travel bookings) in China has reached 454 million, and the Internet penetration rate has reached 76.4%.
Online travel platform becomes the main travel booking channel for the younger generation
At present, the young generation born from 1995 to 2010 is the main consumer of tourism in China. According to Global Travel News, the main travel booking channels for the young generation born from 1995 to 2010 are Ctrip, Meituan, Qunar.com and other online platforms, accounting for 59%.
China's online tourism market is growing fast
With the improvement of people's living standards and the growth of tourism demand, the scale of online tourism market continues to expand. Online tourism platforms are constantly introducing new technologies and innovative models to improve service quality and optimize user experience. With the changing market competition pattern, some excellent platforms stand out in the competition and become the industry leaders. At the same time, some small platforms have gradually emerged as new forces in the market through continuous innovation and efforts. In the future, the scale of China's online tourism market will continue to grow at a relatively high rate of growth. The preliminary forecast is that by 2029, the scale of China's online tourism transactions is expected to exceed 1900 billion yuan, with a compound annual growth rate of 15%.
Dr. Liu Xiangyan from China Tourism Research Institute It is pointed out that with the increase of China's elderly population, the proportion of group tours will exceed 30%. Europe, the United States, Hong Kong, Macao, Taiwan, Japan and South Korea are still the regions that Chinese tourists are willing to visit.
In outbound travel, Experts advocate rational consumption and rational rights protection. As far as possible, choose formal shopping places to consume, not impulsive, not blindly following, not following the trend, not greedy for small bargains, put an end to the mentality of comparison, and beware of being cheated. When encountering problems with the quality of tourism services, you can timely consult and complain through the 12308 Consular Protection Hotline of the Ministry of Foreign Affairs, the 12301 National Tourism Complaint Service Hotline or the official complaint hotline announced by the tourist destination. Do not use unreasonable behaviors such as damaging articles, gathering people to make trouble to intensify conflicts. Keep relevant evidence properly and make complaints within the time limit for complaints (within 90 days after the end of the contract).
Prospective Economist APP Information Group
For more research and analysis on this industry, please refer to the Forecast and Investment Analysis Report on the Market Outlook of China's Online Tourism Industry issued by the Prospective Industry Research Institute
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