Who sold the Quest M9, which sells 15000 units a month?

In April, unknown Boundary M9 （ parameter | picture ）The delivery volume reached 15000 sets.

Many people question this data. In fact, it is unnecessary. The statistics of various platforms have sources. Consumers who never question the sales data of traditional vehicles have huge doubts about the sales of new products of a new enterprise, which is a paradox in itself.

From an objective point of view, we should stand in the perspective of God to see why this newly launched model can increase at such a crazy speed.

There are two points in the boundary M9, but little is known by the outside world.

One is that the amount of the locked order is 10000 yuan, and the locked order fee is non refundable. Because of the relatively high booking cost, the locked order is basically followed by a real prospective customer. At present, the delivery cycle is more than three months.

The other is that the sales volume of the Ultra version is extremely large, and the landing price after installation is about 600000 yuan.

Everyone is questioning the falseness of the order volume of Interworld M9, and many people think that the consumption behavior of Interworld M9 users is "unimaginable", but this is just a question raised from a negative perspective, which does not have any reference significance in itself.

The result of thinking from the perspective of God is:

1. The objective fact before consumers is that there are a large number of new user groups pouring in every month.

2. This part of the population has very strong consumption ability, and it is impossible to define the prospective car owner of Interworld M9 with ordinary consumption thinking.

There are several users around who have set up the Interworld M9. The path of consumer behavior is relatively unified, and they are all transformed from luxury brands, for example, they will purchase around 2015 BMW X5 Of the users have now reached the transfer cycle.

For this part of the user group with stable income, the luxury brand matrix dominated by traditional fuel vehicles has become unattractive. Without major changes in the consumption budget, a group of luxury user groups with more than 500000 budgets in the past will definitely choose Chinese brands.

To take a step back, the success of Quest M9 has traces to follow.

Ideal L9 From August to December last year, it achieved sales of more than 10000 yuan for five consecutive months, which has long been able to verify the above point of view. A large number of traditional luxury brand user groups will start to try new products after owning a high-end luxury brand.

In fact, the global market positioning of luxury brands that sell more than 500000 yuan in China is not as high as expected.

For example, domestic sales of 800000 yuan Mercedes Benz GLE In the overseas market, the price is only about 80000 dollars, and the price gap is huge. In terms of design, luxury brands emphasize more atmosphere and brand advantages, and the product strength reaches the domestic market. Because of various additional costs, most of them will be more than doubled the price.

The setting of virtual height will indeed be greatly affected by the impact of electricity and intelligence.

To take a step back, the proportion of users who choose domestic models with a budget of 500000 is growing. According to data analysis, the penetration rate of new energy in the market with a budget of more than 400000 has reached 39%.

The Interworld M9 itself is a product with new technical support. The car machine system, radar system, chip system, and drive system designed by Huawei have broken the blockade of foreign brands on technical barriers and established advantages, and indeed have a great improvement in experience.

Although the product is not perfect, it is enough to attract the recognition of some users who have already owned luxury brands.

China is a huge consumer market with more than 20 million user groups. If only 1% of the user groups are willing to try M9, there will be 200000 sales every year.

In 2023, the overall sales volume of luxury brands will reach 3 million, accounting for about 8% of the overall passenger car market. Intelligent driving and electrification have become the main direction of industry development.

Most luxury brand user groups dare to try new things. Choosing a model with a budget of 500000 yuan that can really have a completely different experience is a relatively new choice for those who "get rich first".

Therefore, rather than the data of QoQ M9 and the consumption strength of potential users, we should think more about why the new era will create a powerful QoQ M9.