Strictly select the No. 163 car nine hundred and twenty-eight Secondary push
Just as red rice is to millet and SE is to apple, when a brand has a firm foothold in the "comfort zone", it often thinks at the crossroads: Are we left or right? Up or down? For Weilai, who launched the first shot from EP9, it is logical that it has 40% of the market share of high-end pure trams and launched Ledao from top to bottom. With the release of the Ledo brand, its first model, the Ledo L60, was also unveiled. On the occasion of the release, the Ledo official also released a pre-sale price of 219900 new cars. At the same time, the users who place orders now can also get the right to purchase a car worth 2000 yuan to 6000 yuan and the priority to pick up the car.
New car information point
Ledao L60 pre-sales 219900, launched in September, and delivered in September
Ledo L60 supports power exchange. Since its launch, it has had 1000 power exchange stations. At the same time, new cars also have AC slow charging ports and DC fast charging ports
The dimensions of the music track L60 are 4828/1930/1616mm, and the wheelbase is 2950mm, which is larger than the wheelbase of Model Y
Ledo L60 supports 900V high voltage, 200km in 10 minutes, and the minimum energy consumption is 12.1kWh/100km
Three battery packs are provided, including standard endurance 555km (60kWh), long endurance 730+km (85kWh), and ultra long endurance 1000+km
In terms of intelligent driving hardware, Ledo L60 has 1 4D imaging milliwave radar, 7 ADAS auxiliary driving cameras, 4 perimeter cameras and 12 ultrasonic radars
When releasing the 2023 financial report, Li Bin also said frankly that the arrival of Ledao is to undertake the task of Weilai Zoliang. "The growth of new brands facing the mass market is the company's top priority in 2024." Not long ago, Ledao's official website was launched. Today, on the "World Family Day" on May 15, the first car Ledao L60 is coming, pointing to Model Y, positioning the family pure electric SUV, cooperating with Weilai, and focusing on the 300000 domestic market.
Happy family and good housekeeping
This is Li Bin's eight character interpretation of the brand positioning of Ledo. Families are the main target users of Ledo. When choosing to launch the Ledo brand on the "World Family Day", Li Bin's meaning is also very clear. Ledo is a pure electric brand created for family users. With mature technology, Weilai has sunk into Ledo and built Ledo L60 with the third generation technology platform NT3.0, aiming to further expand the market share of the entry market and form a dimension reduction attack.
On Ledao's first new car L60, every detail reveals the brand concept. For example, the N-word logo also conveys a sense of upward mobility. The English letter N from ONVO presents an upward trend as a whole, with the upward lines and details of L60 to express "thriving".
Have enough aesthetics to impress users
The length, width and height of Ledo L60 are 4828mm * 1930mm * 1616mm, and the wheelbase is 2950mm. While ensuring the loading capacity of five suitcases for five people, it can also make the second row of space surpass the same level. Laodao L60 is designed by Raul Pires, a former Bentley exterior designer, so in terms of the sense of proportion and coordination of the overall design, Laodao L60 is also in place. The advanced design does not cost much, so why not? 1: The window body ratio of 3, the wheel body ratio of 1:2, the short front and rear overhangs and the long wheelbase also convey the situation of stability. With the contour line on the side of the car, the words that Weilai fans often say are "aesthetic, you can always trust Weilai".
In terms of detail design, the Ledo L60 also provides sufficient emotional value. The light adopts the latest light-emitting technology and ultra narrow module, which is full of delicacy. The lines of the diurnal lights and tail lights also show an upward trend. Ledo L60 explains that the high-level appearance is not the stacking of materials, nor the stacking of details, but the overall aura.
The L60 also adopts a functional design that is conducive to energy saving. The flat chassis, duckling tail and integrated rear-view mirror make the overall wind resistance coefficient of the L60 only 0.229Cd, creating an energy consumption level of 12.1kW/100km. In terms of chassis, it is not difficult for Weilai to make a comfortable SUV for home use with mature adjustment. FSD variable damping suspension arrangement.
After a set of operations, Ledo L60 creates a Lite version of Weilai with Weilai's technology, system and ecology, and shares a share of the 200000 market, so that more people can enter the Weilai ecosystem from the 200000 range. This kind of play is similar to the strategy of digital products.
Security uncompromising, all standard
In terms of safety, Ledo L60 is equipped with a high-strength member protection chamber and chassis protection chamber as standard, and has 45 safety configurations, including 2000Mpa ultra-high strength steel, collision warning, automatic emergency braking, blind zone monitoring, to fully protect the safety of members and batteries.
Space focuses on everyone's experience
For large family travel, on the one hand, it is the riding space, and on the other hand, it is the loading space. However, in this regard, the Ledo L60 has made deep consideration. Thanks to the wheelbase of more than 2.9 meters, the front and rear rows of the car can easily allow two passengers at 1.83 to cross their legs. At the same time, it can also meet the requirements of "free walking" in the car. In terms of loading, The luggage for family travel can also be easily placed.
In terms of comfort, the seat in the cockpit is also adjusted to form an immersive audio and video room, so that users can have a relaxed enjoyment when traveling. It can be said that the Ledo L60 gives users a more reassuring and changeable space.
17.2 inch large central control screen
Enough eye-catching
In terms of interior decoration, from the current information, the most eye-catching one is the 17.2-inch 3K high-definition central control screen, which is also the largest screen that the official can give to meet the needs of users. The lower part of the central control screen is equipped with wireless charging panel and storage tank. In addition, the new car is also equipped with a 13 inch HUD head up display and an 8-inch video entertainment screen in the rear.
From the given immersion scenario, Ledo L60 also provides co driver leg support to meet the co driver's need to lie flat. At the same time, it can also form a big bed mode by tilting the front seats, giving users the greatest sense of travel satisfaction.
Standing in front of Ledao
The opponent is
Who is the opponent? Xiaomi SU7 with its own network red ring, and diligent Xiaopeng P7? The positioning of these two cars is different from that of Lando. They just like cars or SUVs. Independent brand new energy? I'm afraid there is still a gap between the volume and that of Weilai.
So there is only Model Y. It is also an SUV model with similar size, similar price, similar positioning, and even intelligent driving using pure vision algorithm. The Ledao L60 uses a 4D imaging millimeter wave radar with a detection distance of 370m, seven eight megapixel cameras with a detection distance of 687m, and four Starlight 360 surround camera groups to ensure visibility in low light.
All models of Ledo L60 are built on the 900V silicon carbide platform, equipped with 60kWh lithium iron phosphate battery pack and 90kWh ternary lithium battery pack, supporting the third generation of power station replacement. Charging and replacement is the differentiated advantage that Ledo inherits from Weilai. More importantly, the answer to the killer BaaS battery leasing scheme still needs to be revealed in September. Previously, I didn't think that the power leasing scheme could provide much competitiveness to Weilai, but it would be a bit deceitful for Ledo.
When all brands are going to high-end electric products, Weiwei will launch Ledo, whether to consolidate the foundation or expand the market. For Weilai at this stage, Ledo is a good move.
in short
Yuedao, with Weilai's intelligence, manufacturing system, safety and energy supplement network, may have been born as an excellent student. The L60, with its golden spoon, shoulders the responsibility of broadening the funnel for Weilai by virtue of its excellent spatial layout and more comfortable driving adjustment. The fantasy of future transportation, whether design concept or application scenario, has become a reality little by little today when the penetration rate of new energy has exceeded 50%, and more and more function oriented products will come out in the future.
The car has gradually lost its mission of driving a machine. It obeys the scene and functions and becomes a comfortable A to B vehicle. Since the trend cannot be changed, try to embrace reality!
