By Gao Yuyang Yu Hui
According to Xinhua News Agency, on May 10, Zhang Guoqing, member of the Political Bureau of the CPC Central Committee and Vice Premier of the State Council, attended the launching ceremony of China Brand Day 2024 in Shanghai and delivered a speech.
Chen Jining, Secretary of Shanghai Municipal Party Committee, attended the launching ceremony and delivered a speech.
Zheng Zhijun noticed that Zhang Guoqing talked about two key points in his speech: "solidly carry out the Chinese brand creation action" and "welcome more world brands to China".
Zhang Guoqing, Chen Jining and others attended
Since 2017, China has set May 10 every year as the China Brand Day. Through organizing a series of characteristic activities, we have widely spread the concept of brand development, gathered consensus on brand development, created a brand cultivation atmosphere, and actively improved the effectiveness of China's brand construction and development.
The last China Brand Day was held on May 13, 2023. Ding Xuexiang, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Vice Premier of the State Council, attended the event in Shanghai and addressed the International Forum on China Brand Development.
Ding Xuexiang pointed out in his speech that China has made great efforts to strengthen brand building and issued a series of policies and measures to promote brand cultivation, development and growth, build its own well-known brand and strengthen and expand its national brand.
This year's China Brand Day was jointly hosted by the National Development and Reform Commission, the State owned Assets Supervision and Administration Commission of the State Council, the General Administration of Market Supervision and the State Intellectual Property Office, with the theme of "Chinese brand, shared by the world; Chinese brand, building the future".
The activities include the launching ceremony of 2024 China Brand Day, China Brand Development Conference and China Brand Expo.
Zhang Guoqing and Chen Jining attended and delivered speeches at the launching ceremony of the 2024 China Brand Day.
In addition, Zhang Yuzhuo, director of the State owned Assets Supervision and Administration Commission of the State Council, and Luo Wen, director of the State Administration of Market Supervision and Administration attended and delivered speeches.
Gong Zheng, Deputy Secretary of the CPC Shanghai Municipal Committee and Mayor, Sun Guangyu, Deputy Secretary General of the State Council and others attended the meeting.
Solid development of Chinese brand building
In 2014, General Secretary Xi Jinping pointed out during his inspection in Henan that China should promote the transformation from "Made in China" to "Created in China", from "Speed in China" to "Quality in China", and from "Chinese Products" to "Chinese Brands".
This has become the fundamental compliance and action guide for Chinese brand building.
The 14th Five Year Plan issued in March 2021 clearly states that, Carry out Chinese brand building action We will protect and develop China's time-honored brands, enhance the influence and competitiveness of our own brands, and take the lead in cultivating a number of high-end brands in consumer goods such as cosmetics, clothing, home textiles, and electronic products.
In August 2022, the National Development and Reform Commission, the State Administration of Market Supervision and Administration and other ministries and commissions issued the Guiding Opinions on Promoting Brand Building in the New Era.
The Opinions put forward that, By 2025, a brand system with clear hierarchy, complementary advantages and significantly enhanced influence and innovation will be basically formed; By 2035, a brand system with reasonable layout, strong competitiveness and vitality will be fully formed, and the comprehensive strength of Chinese brands will enter the forefront of brand power.
Last February, the CPC Central Committee and the State Council issued the Outline of Building a Quality Powerful Country.
The Outline clearly states that, By 2025, greater progress will be made in brand building, and a large number of Chinese brands with excellent quality and obvious advantages will be formed.
Zhang Guoqing reiterated the important instructions of General Secretary Xi Jinping in his speech on the 10th.
Zhang Guoqing expressed that, We should deeply implement the strategy of building a strong country through quality, and solidly carry out the action of building Chinese brands.
"We should support enterprises to rely on innovation to increase varieties, improve quality and create brands, support enterprises to actively participate in international market cooperation and competition, promote quality upgrading and brand efficiency through standard upgrading, vigorously strengthen fair competition law enforcement and intellectual property protection, and actively create a good environment for brand development."
Welcome more world brands to China
Brands should not only "go out", but also "welcome in".
In his speech, Zhang Guoqing also said that, China will unswervingly implement a high level of opening up, continue to expand market access, treat domestic and foreign enterprises equally, and welcome more world brands to China to share opportunities, common development, mutual benefit and win-win results.
China is deepening its high-level opening-up in all fields.
This year's government work report pointed out that we should expand high-level opening up and promote mutual benefit and win-win results.
In April, the General Office of the State Council issued the Action Plan for Firmly Promoting High level Opening up and Making Greater Efforts to Attract and Utilize Foreign Investment.
The Plan points out that China's high-quality business environment and investment opportunities should be fully displayed to overseas investors relying on important exhibition platforms.
For some time, leaders of the State Council have met with leaders of foreign well-known brands many times to welcome them to China.
On April 28, Premier Li Qiang met with CEO of Tesla in Diaoyutai State Guesthouse;
On January 25, Li Qiang met with a delegation of Japanese economic circles to China in the Great Hall of the People. More than 200 heads of major Japanese enterprises attended the meeting;
On April 29, He Lifeng, member of the Political Bureau of the Central Committee of the Communist Party of China and Vice Premier of the State Council, met with Cui Taiyuan, President of SK Group of South Korea, at Diaoyutai State Guesthouse;
On March 25, He Lifeng met with Su Shimin, Chairman of Blackstone Group, and Albert, Chairman of Pfizer, Wei Wende, Chairman of the Board of Corning, Boleren, Chairman of the Board of Siemens, and Shi Minglun, CEO of Swire Group, who came to China to attend the 2024 annual meeting of the China Development Forum;
On February 26, He Lifeng met with Chen Jianghe, Chairman of Singapore Golden Eagle Group in the Great Hall of the People.
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