On May 10, it was reported that Apple's new iPad AirIPad Pro officially released.
In order to promote the new product, Apple also released a new advertising video of iPad Pro called "Crush", but it was widely criticized after the advertisement was broadcast.
According to media reports, Tor Myhren, Apple's vice president of marketing communications, said in a statement that creativity is Apple's gene, and it is extremely important for us to design products that can stimulate creativity around the world.
Tor Myhren said: "Our goal is to encourage users to express themselves in a diversified way and turn their ideas into reality through the iPad, but this video did not accurately convey this idea. We are sorry that this advertisement will not be shown on TV as planned."
It is understood that the advertisement lasted for one minute, showing that the piano, guitar, TV, paint can, toys and other items were flattened one by one, and an iPad Pro appeared in the final picture.
The advertisement was originally intended to highlight the powerful functions of the thinnest iPad Pro in Apple's history, but it was interpreted by some people as a metaphor that technology forces suppress human creativity.
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