2023 China SUV global sales champion! How does Chery achieve the goal of "two flowering at home and abroad"

Chinese consumers are famous for their preference for SUVs. With so many independent brands, whose SUV sales volume is better?

The answer is Chery!

In 2023, Chery won two honors: the global sales champion of Chinese SUV and the global sales champion of Chinese brand fuel SUV. How does Chery achieve this?

1. What titles does Chery have?

China's independent auto brands have been going to sea since more than 20 years ago. Chery has been in the first echelon of auto companies going to sea since the beginning.

In 2023, Chery's global cumulative sales volume will be 188316, of which 937148 will be exported, accounting for nearly half. Although many domestic automobile enterprises also go to sea, the export scale is small, but Chery has a huge overseas sales volume. In 2023, Chery will become the global sales champion of Chinese brand SUV with a sales volume of 1.43 million+.

Which SUVs of Chery sell best? Chery Ruihu family, the global sales of Chery Ruihu will reach 940000 in 2023, becoming the global sales champion of Chinese brand fuel SUVs.

There are obvious differences between the Chinese market and the overseas market. Overseas challenges are greater. It is not easy for independent brands to establish long-term influence overseas. However, Chery has been able to form a pattern of keeping pace with the domestic and overseas markets, proving that it has become a truly global car company.

2. How did the championship come about?

When a self owned brand goes to sea, it will encounter many unfavorable factors, such as brand, capital, operating experience, etc. But Chery can sit in the position of export champion for 21 consecutive years. It obviously has something in its hands.

Chery's Ruihu SUV family, with Ruihu 9 Ruihu 8 （ parameter | picture ）And Ruihu 7 Is the main force.

The sales price of the main model of Ruihu 9 has reached 170000 yuan, facing the competition of joint venture fuel SUV models. This car puts the CDC electromagnetic suspension, which is common in high-end models, under the 200000 range, and has also won the award of "Top Ten Body" of CAIC Research.

With such hard power, Ruihu 9 can stand firm in the strong 200000 SUV market. Since its launch, this car has always had a good market performance. In the domestic market, there are not many domestic SUVs that can compete head-on with the 200000 yuan level joint venture SUVs without losing out, and Ruihu 9 is one of them.

Ruihu 8 has nearly 900000 users in the world, and has won 32 championships, including the gasoline mass production group champion of the 2023 Round the Tower (International) Rally.

What's special about this car is that it uses a rare 5+2 seat layout at the same level, which can meet the diversified needs of users. At the same time, it also carries 1.6T and 2.0T high-performance engines from Chery Kunpeng Power, becoming a Chinese brand mid SUV and a seven seat SUV with the fastest number of 500000.

The positioning of Ruihu 7 is relatively low. The cumulative sales volume has exceeded 380000 vehicles. It has entered 66 countries and regions in the world, won the export champion of Chinese brand SUVs for two consecutive years, and also won the A-NCAP safety crash five-star performance in Australia.

Seeing such achievements, many people think of a famous label on Chery: science and engineering man.

So far, Chery has built 8 R&D centers in North America, Europe, Shanghai and other regions around the world, with a total of 29000 patents applied and more than 18000 authorized, of which 32% are invention patents.

Under such R&D efforts, Chery's technical strength has been constantly improved. It has mastered the core technical equipment such as Kunpeng Power, Mars architecture, Lion Intelligence, Galaxy Ecology, respectively for power, high-performance platform, intelligent cockpit, Internet ecology and other fields.

Chery's "courage" is greater when it has technology in hand. On March 4, Chery announced that all its four major brands and used cars will have lifelong warranty, which is the first time in the industry. Meanwhile, in J D. In the 2023 China New Car Quality Research SM (IQS) released by Power, Chery won the first place in the quality of new cars of China's own brands.

3. Can't stop in 2024?

The competition in China's automobile market is very fierce, and a price war will begin in 2024. How will Chery perform in 2024?

The data shows that the sales volume of Chery in March 2024 is 181585, with a year-on-year growth of 45.3%; In the first quarter, the cumulative sales volume was 529604 vehicles, up 60% year on year. This growth rate obviously exceeded the industry average.

At the same time, Chery's sales of new energy vehicles in the first quarter reached 60133, a year-on-year increase of 124.3%, also outperforming the market. In March, Chery New Energy continued to improve the product matrix of "hybrid+pure electricity" Refine Cloud A8 Voyage Edition Xingtu Yaoguang C-DM The smart world S7, which was jointly built with Huawei, also started large-scale delivery.

In terms of exports, Chery continued to be strong. In the first quarter, it exported 253418 cars, up 40.9% year on year.

Chery's overseas product layout has covered more than 80 countries and regions, mainly in Russia, Central Asia, South America, the Middle East and other regions. At the same time, Chery is actively exploring the European market. At present, Chery is negotiating with the Italian government, which is expected to promote the Italian car production from 800000 to 1.3 million.

So far, Chery has more than 1500 overseas sales and service networks, and has exported more than 3.35 million vehicles in total.

Such achievements prove that Chery will not stop its development momentum in 2024, and has good prospects in both domestic and overseas markets.

Conclusion

At the end of 2023, Yin Tongyue, Chairman of Chery, said that Chery would not be polite again in 2024. From the performance of the first quarter, it is indeed possible for Chery to make greater breakthroughs. What level do you think Chery will reach this year?