According to the data from the vehicle quality website, the leading information collection platform for defective automobile products, 25723 new energy vehicle complaints were received in the first quarter of 2024. The data from the Passenger Car Association shows that the sales of domestic new energy vehicles (pure electric, plug-in hybrid, and incremental) during the same period were about 1.767 million, covering 267 models. To ensure the accuracy of the data, Car Quality Network only counts the first complaint cases of these 267 models this time, and calculates that the average complaint sales ratio of new energy vehicles in the first quarter of 2024 is 110.1 percent, which is significantly higher than the average of 29.6 percent in the fourth quarter of 2023. The overall complaint sales ratio is significantly worse.
The complaint sales ratio of 55 popular models is better than the average of the same level
As a leading information collection platform for defective automobile products in China, Car Quality Network uses the "complaint sales ratio" evaluation system to analyze domestic new energy vehicles in the first quarter of 2024. According to statistics, the average sales volume of new energy vehicles in China in the first quarter was 6619 vehicles (the average monthly sales volume was about 2206 vehicles). Among 267 models supported by sales data, 65 models exceeded the average sales volume, becoming hot new energy vehicles in the first quarter. Among them, 55 models outperformed the average of 110.1% of the complaints sales of new energy vehicles in the first quarter. They have a good reputation among domestic hot selling new energy vehicles, and their product quality stability performance is better than other domestic new energy vehicles. The complaint sales ratio of these popular models is as follows:
The number of complaints increased by leaps and bounds, and the sales volume of complaints declined significantly compared with the performance
Judging from the changes in the sales volume of new energy vehicles in each quarter in the past year, although the number of complaints dropped significantly in the fourth quarter of 2023 to less than 10000, it rose again in the first quarter of 2024, reaching the highest point in the past year. In the same period, the sales of new energy vehicles ended the previous "three consecutive month on month increase", with a month on month decrease of 30.3%, but there was still significant growth compared with the same period last year.
From the change of the complaint sales ratio of new energy vehicles in the past year, the overall trend shows a bottoming rebound. Under the influence of the sharp increase in complaints and the decline in sales in the first quarter of 2024, the complaint sales ratio of new energy vehicles increased significantly compared with the fourth quarter of 2023, with a growth rate of more than 2.7 times, reaching a new historical high. The performance of the complaint sales ratio showed a sharp decline.
Compact car The investment and sales ratio of medium and large vehicles continues to be depressed
It can be seen from the comparison of the complaint volume of various model attributes of new energy vehicles in the first quarter of 2024 that the complaint volume of other model attributes has increased to varying degrees on a month on month basis, except for micro vehicles. Among them, compact vehicles have the largest growth rate, which is more than 4.7 times higher than that in the fourth quarter of 2023, and medium-sized vehicles also have a higher growth rate, reaching 3.3 times. On the other hand, the sales performance of new energy vehicles of various model attributes shows that only the sales of new energy medium-sized vehicles and sports cars increased month on month in this quarter, with the former rising 4.9% compared with the fourth quarter of 2023; The latter achieved "zero breakthrough" in sales.
Judging from the complaint sales ratio of new energy vehicle model attributes in the first quarter of 2024, the performance of medium and large vehicles and compact vehicles is relatively poor, and the complaint sales ratio of both vehicles is significantly higher than that in the fourth quarter of 2023, far exceeding other model attributes, becoming the direct "driver" of the overall complaint sales ratio of new energy vehicles. In addition, the complaint sales ratio of medium-sized vehicles also exceeded the average complaint sales ratio of new energy vehicles in the first quarter. In addition, the complaint sales ratio of other vehicle attributes has also increased to varying degrees compared with the fourth quarter of 2023. It is worth noting that sports cars appeared for the first time in this quarter, and the complaint sales ratio ranked fifth only after SUV, which is related to a domestic new force brand model.
The proportion of other problems increased significantly, and the proportion of simple quality problems decreased to about 20%
From the proportion of complaint types of new energy vehicles in the first quarter of 2024, it can be found that the proportion of complaints about simple quality problems decreased by 28.9 percentage points compared with the fourth quarter of 2023, and the proportion decreased to about 20% of the total. In contrast, the proportion of complaints about other problems broke the historical record again, with a sharp increase of 32.4 percentage points over the fourth quarter of 2023, and jumped to the highest proportion of complaints. Further analysis shows that complaints about other problems mainly focus on "price changes", which is related to the continuous high number of complaints about some self owned brand hot selling new energy models.
German brands took the lead in the growth rate of Japanese brands and returned to the list
In the first quarter of 2024, the number and proportion of German brands in the list increased compared with the previous quarter, and the proportion increased by 4.2 percentage points compared with the previous quarter. The number of self owned brands in the list increased by 18 compared with the previous quarter, but the proportion decreased by 5.1 percentage points. In addition, Japanese brands returned to the list this quarter, and one model was included in the list. The sales volume of complaints was better than that of the previous quarter.
Data focus:
From the list in the first quarter of 2024, Great Wall Motors and BYD have 5 and 4 models respectively in the list. The number of models shortlisted is relatively large, but the overall ranking is relatively low. In addition, there are three models of Zero Run cars and Ideal cars in the list, among which Zero Run C10 ranks first, with outstanding performance.
As far as the list is concerned, there is no "zero complaint" model in this quarter. As a new medium-sized SUV owned by ZeroRun, ZeroRun C10 won the championship with its outstanding reputation. Trumpchi E8 achieved a complaint sales ratio of 1.5% when it entered the list for the first time, ranking second in the list after zero running C10, with obvious advantages over other models on the list. It is worth mentioning that the FAW Toyota bZ3, which will be launched in the first quarter of 2023, is listed for the first time with its excellent market performance and ranks at the top, leading all joint venture brand new energy vehicles in the list. On the other hand, Beijing EU5, which performed well in the last quarter, was affected by both the increase in complaints and the decline in sales in this quarter, resulting in a marked decline in complaints sales compared with its performance, and its ranking also dropped to 30th.
From the perspective of the independent new force models listed in this quarter, the number of models listed increased compared with the fourth quarter of 2023, but the complaint sales ratio showed polarization. For Xiaopeng X9, Nezha X and Interworld M9, which entered the list for the first time, the complaint sales ratio values of the three models were all controlled at a low level, and the complaint sales ratio performance was significantly better than that of other independent new force brand models, with commendable performance. In contrast, although there are still three models of Ideal Car on the list this quarter, the complaint sales ratio has increased significantly compared with the previous quarter, and the ranking has also declined. In particular, the ideal L8, affected by the decline in public praise, has soared to double digits in its complaint sales ratio, showing a sharp decline in performance compared with the previous quarter, and its ranking has also fallen to the lower reaches of the list.
