Amazon Conversion rate refers to the proportion of actual purchases made by users after browsing products, usually expressed as a percentage. In short, it means how many of the users who have browsed the product page finally bought the product.

1、 Amazon conversion rate is more or less normal

Amazon's average conversion rate varies with market, product category, price range, competition and other factors, so it is difficult to give a specific "normal" standard. However, according to industry data, the conversion rate of most products on Amazon is usually between 10% and 20%. It should be noted that the conversion rate of newly launched products or within a specific promotion period may be lower than this range.

2、 How to optimize conversion rate

Optimize product list

Ensure that the product title, description, pictures and features are clear, attractive and accurate. Using high-quality pictures and persuasive product descriptions can significantly improve the conversion rate.

Customer evaluation management

Actively manage customer evaluations, respond to negative evaluations in a timely manner, and take measures to improve products or services. Products with high praise rate are more likely to attract purchase.

Price competition

Ensure that the product price is attractive in the market through competitive pricing strategy. Regularly check the prices of competitors and make corresponding adjustments.

Advertising and promotion

Use Amazon's advertising tools to increase exposure, and at the same time, stimulate purchase through limited time discounts, buy one get one free and other promotional activities.

Enhance brand influence

Establish and maintain a strong brand image, and enhance consumer trust through brand stories and high-quality products.

3、 Importance

Optimizing the conversion rate is crucial for Amazon sellers, because it is directly related to sales and profits. High conversion rate means higher sales and better profitability. In addition, Amazon's algorithm is more inclined to promote products with high conversion rate, which further increases the visibility and sales potential of products. Therefore, continuous optimization of conversion rate is the key to the success of every Amazon seller.

Although the "normal" conversion rate varies due to various factors, businesses can significantly improve their product conversion rate and achieve better sales performance by constantly optimizing product lists, managing customer evaluations, adjusting price strategies, using advertising and promotion methods, and enhancing brand influence.

In the complex network of modern supply chain management, warehouse management software plays a vital role. They are like sophisticated brains, controlling every detail of inventory flow and ensuring efficient circulation and accurate storage of goods.

1、 Oracle: Oracle WMS

Oracle Warehouse Management System (WMS) is an advanced warehouse management software launched by Oracle Corporation. It realizes the refined management of warehouse operations by integrating advanced automation technology. Oracle WMS provides comprehensive inventory management functions, including real-time inventory tracking, automatic replenishment suggestions, and efficient picking strategies. In addition, it can also be seamlessly integrated with other Oracle supply chain management products to create a unified supply chain management platform for enterprises.

2、 SAP: SAP R/3 Inventory Management

SAP R/3 inventory management is a core product of SAP, which provides a complete set of inventory management solutions for enterprises. The system supports multi warehouse management and can handle complex inventory flow and batch management. The advantages of SAP R/3 inventory management lie in its powerful data analysis ability and flexible business process configuration, which enable enterprises to customize warehouse management processes according to their own needs, and improve inventory turnover and accuracy.

3、 IOT cloud warehouse: WMS warehouse management system of IOT cloud warehouse

IOT Cloud Warehouse WMS is a warehouse management system focusing on small and medium-sized enterprises. It uses cloud computing technology to provide enterprises with a flexible and easy-to-use warehouse management platform. The system supports a variety of warehouse operations, including receipt, delivery, stock transfer, inventory counting, etc., and can monitor the inventory status in real time. The highlight of IOT Cloud Warehouse WMS is its low-cost subscription mode and rapid deployment capability, which is suitable for enterprises with limited resources but pursuing efficient management.

4、 Infor: Infor WMS

Infor WMS is a highly configurable warehouse management software of Infor Corporation. It improves the automation level of warehouse operations by integrating advanced technologies, such as RFID and voice recognition. Infor WMS provides powerful inventory control functions, including dynamic inventory allocation and intelligent picking path planning. Its advantage lies in its flexible modular design, which allows enterprises to select appropriate functional modules according to business needs to maximize cost-effectiveness.

5、 Microsoft: warehouse management module

Microsoft Dynamics 365 includes the warehouse management module, which provides a comprehensive supply chain management solution for enterprises. This module supports multi-channel order processing and cross department collaboration to ensure efficient and transparent warehouse operations. Microsoft's warehouse management module is tightly integrated with other Dynamics 365 modules, providing a unified data view and smooth workflow for enterprises.

6、 Saijie: Sage ERP X3 inventory management

Sage ERP X3 inventory management is a part of the integrated enterprise resource planning system designed by Saijie for small and medium-sized enterprises. It provides comprehensive inventory management functions, including multi warehouse management, batch tracking and serial number management. The advantage of Sage ERP X3 inventory management lies in its easy-to-use interface and powerful reporting tools, which help enterprises optimize inventory levels and support business decisions.

CPC is the abbreviation of "Cost Per Click", which is literally translated as "cost per click". stay Amazon On the platform, it means that every time a user clicks on a merchant's advertisement, the merchant needs to pay Amazon the advertising fee. This billing method is based on the number of clicks, and has nothing to do with the number of ads displayed. Even if the ads have been displayed thousands of times, if there is no user click, the business does not need to pay any fees.

1、 How to calculate single click cost

The calculation formula of single click cost is very simple, that is, the total advertising cost divided by the number of ad clicks. For example, if the total cost of an advertising campaign is 100
$. If the advertisement is clicked 50 times during the period, the single click cost is $100. If the advertisement is clicked 50 times during the period, the single click cost is $100/50=$2. This means that each time someone clicks on the ad, the advertiser will pay an average of $2. This means that each time someone clicks on the ad, the advertiser will pay an average of $2.

2、 What is the average single click cost

Average single click cost refers to the average value of all click costs of an advertisement in a certain period of time. It is calculated by dividing the total advertising spending in a certain period by the total number of clicks in the same period. This indicator helps advertisers understand the average cost efficiency of their advertising and adjust their advertising strategies accordingly.

3、 What is the maximum single click cost

The highest single click cost has no fixed value, because it is affected by many factors, including advertising competition, keyword selection, advertising quality score, etc. In some highly competitive industries or for some high-value keywords, the cost of a single click may be as high as tens or even hundreds of dollars. However, an efficient advertising strategy should pursue the maximum advertising effect at a reasonable cost, rather than simply pursuing low CPC.

4、 How to reduce CPC

Optimize advertising quality score

Select keywords closely related to advertising content and target page to improve click through rate and conversion rate.

Use precise positioning

By accurately positioning target consumer groups, we can reduce invalid clicks and improve advertising efficiency.

Optimize advertising creativity

Test different advertising copy and pictures to find the best combination to improve the attractiveness and click through rate of advertising.

Choose the right advertising time

Avoid fierce competition during the period when competitors are more active, and choose the period with lower cost for advertising.

5、 What are the differences between CPC and CPM

CPC and CPM (cost per thousand displays) are two common billing modes in online advertising. CPC charges based on the clicks of advertisements, while CPM charges based on the display times of advertisements, that is, the cost of every 1000 displays. The main difference between the two is the basis of billing. CPC focuses on actual interaction (click), while CPM focuses on advertising exposure.

EAN code (European Commodity Number) is a kind of commodity bar code developed by GS1, which is used for commodity identification and classification worldwide. It consists of 13 digits and is divided into four parts: country code, manufacturer code, product code and verification code. The standardized structure of EAN code ensures the fast and accurate identification of goods in the global market, and promotes the convenience of international trade. By obtaining and using EAN codes through the right channels, enterprises can better participate in international trade and improve the market competitiveness of products.

1、 Basic structure

Prefix code (3 digits)

The codes representing countries or regions are uniformly assigned by GS1.

Manufacturer code (4-6 digits)

Unique code assigned to the registered company or manufacturer.

Product code (5-3 digits)

It is allocated by the manufacturer to identify the specific products under it.

Check code (1 digit)

It is calculated by a specific algorithm to verify the correctness of the previous numbers.

2、 Coding rules

The calculation method of the check code involves adding and multiplying the first 12 digits according to specific rules, then taking the remainder, and finally looking up the check code in the specific comparison table according to the remainder. EAN code A unique code assigned to a registered company or manufacturer to identify the specific products under it. The check code is calculated by a specific algorithm to verify the correctness of the previous numbers. This standardized coding rule ensures the fast and accurate identification of goods in the global market, and promotes the convenience of international trade. With the correct use of EAN code, enterprises can better participate in international trade and improve the market competitiveness of products.

3、 Usage regulations

The regulations for the use of EAN code include:

EAN code must be assigned to enterprises or organizations with legal business identity.
Different products of the same manufacturer shall have different product codes.
The EAN code shall be correctly printed on the package of the commodity in the prescribed format.
When using EAN codes, enterprises need to comply with relevant laws, regulations and industry standards.

4、 Characteristics

The standardization and globality of EAN code are its biggest characteristics. As a global commodity identification system, EAN code simplifies the commodity circulation process, improves the logistics efficiency, and also promotes the convenience of international trade. In addition, EAN codes also have certain anti-counterfeiting capabilities, because each legal EAN code is unique and registered.

5、 EAN acquisition channel

Enterprises or individuals can obtain EAN codes through the following channels:

Apply directly to GS1

This is the most direct way, but it may cost more.

Through a third party service provider

Some professional service providers can provide EAN code application services, and may also provide other related services.

Online application platform

Some websites provide online EAN code application service, which is usually the most convenient way.

stay Amazon When conducting e-commerce activities on the platform, advertising becomes an indispensable part of promoting products. To measure advertising efficiency, Amazon provides a key indicator - advertising cost to sales ratio (ACoS). This indicator is very important for businesses, because it directly reflects the benefit relationship between advertising input and output.

1、 Calculation formula

The calculation formula of ACoS (Advertising Cost of Sales) is as follows:

ACoS=total advertising expenditure/total sales caused by advertising × 100%

This formula is simple and intuitive, providing a method for sellers to quantify advertising effects. By calculating ACoS, the seller can clearly know how many dollars of sales can be brought for every dollar spent on advertising.

2、 Amazon ACoS's break even point calculation

The break even point refers to the point where advertising expenditure is equal to the income brought by advertising. Theoretically, when the ACoS value is 100%, the revenue and expenditure will be balanced. However, in fact, due to the existence of other operating costs, merchants usually want ACoS values below 100%. The ACoS at the break even point can be adjusted according to the profit margin of the product to ensure the overall profitability.

3、 Target ACoS

There is no certain standard for target ACoS, because it depends on the profit margin of products and the strategy of merchants. Generally speaking, if the product's profit margin is high, then the merchant may set a lower ACoS target, and vice versa. The setting of target ACoS requires comprehensive consideration of product pricing, market competition intensity and overall business strategy.

4、 What is the impact of Amazon ACoS being too high or too low

High ACoS may mean that advertising investment has not been effectively transformed, leading to low advertising efficiency. This may be due to improper keyword selection, inaccurate advertising positioning or unreasonable bidding strategy. However, low ACoS is not all a good thing. It may mean insufficient advertising and missed opportunities to expand market share and increase sales.

5、 Average Amazon ACoS of different product categories

The market competition intensity of different product categories is different, and the average ACoS is also different. For example, consumer electronics products may require higher advertising investment due to greater competition, so the average ACoS may be higher. Some niche products may have lower average ACoS due to less competition. Merchants need to evaluate their ACoS performance according to the specific conditions of their own categories.

Amazon ACoS is an important indicator to measure advertising efficiency. Through its monitoring and optimization, businesses can better control advertising costs and improve sales efficiency. In practice, sellers should set reasonable ACoS goals in combination with their product categories, market strategies and profit goals, and take corresponding optimization measures to achieve this goal, so as to achieve commercial success on Amazon's platform.