Large cross-border&decimal Huizhi: 2025 TikTok shop new market insight report
Driven by digital technology, short video and social e-commerce are deeply integrated, setting off a new round of e-commerce reform. TikTok e-commerce quickly reshapes cross-border trade in the "content+interest" mode, becoming a part of the life of global users. In the face of complex economy and consumption differentiation, emerging markets are becoming new growth points of the platform. Based on global trends and TikTok data, large cross-border and small Huizhi focuses on three emerging markets, Mexico, Spain and Malaysia, and makes in-depth analysis from market size, category trends, talent ecology and other aspects to help practitioners develop clear strategies.