Website construction and Website optimization It is integrated. The website is made for users and search engines. Then, how to make users and search engines willing to see it is the key point of the first analysis.
1、 Before website construction, user needs should be analyzed: because user needs are an important part of the website, analyzing user needs can solve user needs, increase user stickiness, and enhance the reputation of the website.
1. Look at hidden needs from search rankings
How do we analyze the hidden needs? First, we need to analyze the keywords in the existing rankings. From the top ranked websites, we can analyze what types of websites users like, and then Baidu Products. Such as library, knowledge, post bar, picture library, etc.
Post Bar: If the post bar is at the front, it means that users have a great demand for discussion, and this keyword is more suitable for forum websites.
Image library: If there is an image library, it indicates that users have a great demand for images, such as decoration, and users need to see the decoration effect picture, etc.
Know: if Baidu Yes, it means that users have a great demand for question and answer, so our website can add a question and answer module and an online answer customer service.
Library: If appears Baidu Library, if there is a demand for download, the website can provide a free download link.
2. See what problems users need to solve.
Go to QQ groups or forums and post bars to see what users are communicating and what problems they have not solved, and then help users solve these needs on the website. There is also online customer service, which can ask the customer service to sort out the user needs every day, and then send these needs solutions to the website, which can solve both the content and user needs, killing two birds with one stone.
3. Analyze according to the background data of Baidu statistics.
Thermograph is the best webmaster tool to analyze users' needs. You can see which information users pay most attention to through the click percentage of the website's thermograph. To view the information or column that users pay most attention to, we can focus on recommendations, and analyze the information that users do not like, we can remove it.
4. Innovation demand and added value
What is added value? For example, if we refine gold into gold, the value of gold will increase. For example, if we process gold into diamond rings, the value of gold will increase. Therefore, we need to innovate user needs and increase added value.
2、 Optimization settings in website construction.
1. Basic optimization settings are necessary: 301 redirect, 404 error page, robots protocol, website map, image alt, basic TKD settings. And mip transformation, https transformation, etc.
2. The more important points are the planning of urls in advance and the setting of bread crumbs.
3. Baidu share, Baidu recommended reading, Baidu website search and other official Baidu components.
3、 Optimization after the website goes online.
1. The view that content is king is never outdated, providing a lot of immediacy for search engines, and authoritative content is the foundation; Content update frequency should not be too small; It is more appropriate to generate content in ugc mode.
2. Baidu webmaster platform link submission tool is used to submit the content generated by the website to the search engine at the first time; Pay attention to shielding the content that does not need to be included by the search engine.
3. As for link construction, it should not be limited to external links, but also consider friendship links and internal links.
There are still some points that cannot be done, such as typical spider pool and other black hat SEO, and cheating by overlapping keywords in the site. There are also some points that should be done, such as website data analysis, IIS log analysis, etc.
Just pay attention to the details of station building and optimization, and select Professional and formal Website construction company Cooperation can ensure that the website construction is more perfect, more popular in the promotion process, and meet the needs of targeted groups to browse the website. Are you afraid that your website will not be popular?
