The reason for ranking top in SEO website optimization: be clear Baidu The secret of the top search engine ranking should be understood first Baidu The principle of search engine. First, Baidu The search engine crawls back from the content on the website, discards the bad content according to the quality of the content, and stores the good content in the database query. When customers search for keywords related to this content, Baidu search engine will display the content stored in the network server according to certain standards.
1. The outer chain is also the most important element
First, External Links The more the number, the better the ranking. Regardless of several claims that external links are not used, statistical analysis shows that external links are the most relevant to ranking.
In particular, the total number of website domain names in the outer chain is the most proportional factor to the ranking. Obtaining one connection from 10 different website domain names is much better than obtaining 10 connections from one website domain name. That is to say, a website domain name has one vote and 10 online votes. Maybe the actual effect is a little more than one vote, but it is not easy to change into 10 votes.
2. The authority of the website domain name is improved, and the ranking of the web page is OK
The authority of this website's domain name Baidu search engine I won't tell you, but many external tools have estimates, such as Ahrifs' domain rating and Moz's domain authority. The authoritative value of website domain name is more relevant to ranking than the authoritative value of web page itself.
Therefore, if a link is generated for a certain webpage, it will benefit all website domain names and all webpage pages.
3. Deep themes benefit ranking
Now Google's ranking is not limited to measuring relevance based on keywords appearing on web pages. Google can now understand the actual meaning of search words. This can be referred to the Google Hummingbird optimization algorithm post.
4. Https has some help
There are some advantages of using https to rank web pages, but they are not very large. Google released the keyword ranking for https web pages last year. Baidu Search also tracked in May last year, and released it to the https web page Baidu included and ranked first. (Therefore, the second point indicated in the previous two points is not nonsense. Think again about Google's Little Panda and Little Penguin upgrades, Baidu's Green Basket, Pomegranate and Blue Sky algorithms.)
If it is a new website, it will be made into https immediately. What should old websites do? It is proposed to change the http version number from 301 to https. However, building an https version number is not as simple as adding a qualification certificate. It is likely to encounter some technical problems. At this stage, the benefits are not so obvious. Be careful first, and don't change to https for SEO's sake.
5. Schema annotation has no effect
Using schema to mark unstructured data on web pages is applicable and advocated by Google and Baidu Search. Google Ranking It is not related to whether schema annotation is used.
However, Schema annotation is often helpful for the presentation of web pages. For example, the e-commerce web page directory is likely to list the price, whether there is sufficient supply of goods, user feedback and other information content, which is likely to be helpful for the click volume. Therefore, do what you can. John Mueller of Google said that Schema annotation might become ranking elements later.
6. Short URLs are good for ranking
First, short URLs are comfortable. Second, short URLs generally mean closer to the home page.
At the beginning, the daily post URL of SEO is the default setting of WordPress. The URL contains time. This file directory mode: year/month/day/post name. I am not used to seeing it, so I changed the URL structure to: category name/post name. It is much more comfortable to see it.
7. Applying photos benefits ranking
Applying at least one photo is beneficial to ranking. No matter how easy it is to put photos, there will be no significant difference.
I also said on my blog and "SEO Practical Password" that having photos in the content of the article is much more relaxing than not having photos, which is beneficial to the customer experience.
8. The keywords appearing in the title have some effect on ranking
It is a classic SEO technology and has a little effect, but the relevance is not very strong. At this stage, because of the development of text mining, the provision for keywords appearing in detailed matching has been greatly reduced. Similarly, Baidu search engine has tried to understand the actual meaning, rather than keyword matching.
9. Faster websites rank significantly better than slower ones
There is no doubt that the significant increase in ranking is an immediate result of faster speed. As mentioned earlier, relevance is not a logical relationship. Perhaps the faster the speed is, the better the customer experience will be, which will improve the ranking. Maybe because rich enterprises can not only improve the opening rate, but also do High quality SEO 。
10. Complete matching anchor text connection is proportional to ranking strength
After upgrading Google Penguin, it is generally felt that Anchor text It is a completely matched keyword, which is relatively risky, and is likely to result in penalties. The statistical analysis results show that the anchor text of thoroughly matched keywords is strongly proportional to the good ranking. This can make SEOs difficult, which is difficult to master. It's better to be traditional.
