Do you often hear people talk about it“ brand marketing ”？ So what is brand marketing? What is brand marketing? Today Sotubao Network Technology Co., Ltd. takes you to know what is brand marketing ？
1、 What is brand marketing?
Brand marketing refers to the reasonable integration of various special dissemination tools and promotion means, and the simultaneous adjustment of actual operation according to the transformation of the market environment, finally completing the core concept and method of company appreciation in the whole process of interaction between well-known brands and customers.
In brief, brand marketing can be divided into two aspects. First, the way is to integrate each different promotion means into a new system software, apply marketing promotion with different characteristics, and achieve synergy. Secondly, it is based on the information content fusion of the audience group, how to formulate the goods that are suitable for the characteristics of the audience group, which is "customized" in an idiom.
In essence, brand marketing is very different from other types of promotion methods. Brand marketing itself has no special way of existence. It is a collection of different promotion means and ways. According to the different "secret recipes", the final expression forms will also be different.
It is a kind of dissemination way that comes out of the symbiosis with brand marketing. It is called integrated dissemination. Integrated dissemination is a "polyhedral" dissemination method that integrates various dissemination methods such as advertising, marketing, media and public relations. Its goal is to achieve the rapid dissemination of information content, depth, breadth and depth of profit maximization.
Nowadays, the company's brand culture construction is usually inseparable from integration and dissemination. After all, all kinds of audience groups, "moody" consumer intentions, will continue to hone the goods and companies.
According to the regulations of the audience group, according to different ways and marketing promotion skills, the final integration effect is brand marketing.
2、 What items are integrated into brand marketing? Here are some examples:
1. Integration mode
Brand marketing is not a single way, it is a combination of ways. Naturally, this integration is also to select the most effective way to carry out the integration after analyzing different customer conditions in each different field.
2. Fusion content
The content used in brand marketing is not a single content. You have seen that some people only publish advertisements when they promote, which is very single, not brand marketing.
The content of brand marketing can generally be divided according to various forms and ways. Each different way has its own characteristics. Therefore, when writing articles, you should also write according to the characteristics of different ways. For example, a news release and a small red book app release are completely different directions. Secondly, it can also be divided according to the writing perspective, not only from the perspective of a company's press release, but also from the perspective of customers, their supervisors, authoritative experts in the field and other perspectives.
3. Blending keywords
When doing keyword optimization, some companies focus on many popular domain words, which will cost more. In brand marketing, it is proposed to select reasonable keywords from various perspectives, and then carry out relative practical operations to get a good ranking, so as to get a stronger practical effect.
4. Integration staff
Brand marketing must be carried out with the cooperation of staff in different positions. Generally speaking, at least marketing promotion, creative copywriting and artistic design must be carried out with the cooperation of each other. Naturally, there are also some people with strong working ability who can Marketing promotion He can also write a copy and do design scheme and art design, so he can do this work alone, but such people are very few after all. Therefore, brand marketing is also the integration of staff.
