In the Internet era, people are eager for knowledge, curious about unknown fields, and some users want to achieve certain business purposes, such as buying products or learning about certain services, Baidu Hundreds of millions of netizens are used every day. At the same time, enterprises are also looking for potential customers to complete orders. therefore Baidu Not only is it popular Baidu Encyclopedia and other knowledge explanations. There are also advertising promotions. Businesses use Baidu search to promote, show their ads to interested parties, and conduct online search. So, what I want to tell you today is Search promotion What about?
First of all Baidu search promotion , this is a pay as you go model, which is popular in Baidu promotion and has obvious effect. That is to say, when Internet users search for a word, the webpage will automatically display the advertising content related to Internet users' search. When using Baidu, we often see the word "advertisement" on the interface, and such advertising search promotion is adopted by enterprises. Although search promotion requires enterprises to pay fees, many enterprises choose to use it because of its wide coverage and strong pertinence.
Here I want to tell you some knowledge about search promotion. When operating Baidu search promotion, Xiaobai will see“ Search term ”Like "keywords", sometimes they are not clear. Tell us about these two differences. Take our company for example. If the user wants to create a small program, search on the website“ Applet development ”, then we call it a search term. Our company develops small programs in the hope of matching with interested users, so we have set a word, "small program development". When users search our small programs, users will search our advertisements. In fact, users can also search our company by searching our small programs. That is to say, search words and keywords can be the same, but they are not a concept. Search words are for users, and keywords are for enterprises.
This article mainly introduces Search promotion It also briefly introduces the differences between search terms and keywords. I hope you can understand it after reading it. Thank you for watching, but also want to know what you can leave a message to understand!
