Usually brand words, flow words, core keywords, long tail words, etc. Will be set during SEM start-up. Among them, Sem core keywords , also known as the core word, is the preferred keyword, usually a more accurate word, and has a high brand awareness of customers.
How to select core keywords Core keywords The core words are some common words related to business, and the selection range of these words covers the whole business content. The following methods are usually used to find core words:
1. Search keywords according to enterprise requirements.
Whether the products or services provided by the enterprise to the target audience have enough users on the promotion platform. For example, when buying tickets, they will search for words such as "buying tickets" and "Guangshen" as the core keywords of the ticketing website.
2. Get keywords from the enterprise website.
Obtaining keywords from enterprise websites is similar to searching keywords according to enterprise needs, but there is one difference. Enterprise websites may contain more service oriented content, which is convenient for mining more core words for expansion.
3. Get keywords from the promotion platform.
utilize Promotion platform You can also intuitively understand the CPC and search volume of such words by searching for big words in the industry with the tool of. Refer to this information and decide how to purchase these keywords according to the budget.
Through the above three common ways, you can find the core keywords of the enterprise, and make bidding strategies for various keywords in the later stage to promote transformation.
