First of all, we don't need to think too complicated. It is not only a large team that can go to the streets to promote. We don't need a large venue, nor do we need a big battle. Don't worry, we can choose a low-cost way. Today, I will tell you about how one person can push the model in a low-cost and efficient way. Everyone can do it.
1、 Find the site
(1) Crowd positioning
Our crowd is actually very precise. Women are more able to spend money, more like spending money, more like shopping and shopping, right?
Because the operation of daily things in the family requires the women in the family to buy, select and take care of their children to spend money. So, women are your target group, and women with children are your target group.
So where can you find a way to make target people add you as friends? This is the most effective venue.
(2) Site selection principle
It must be the square, supermarket entrance, pedestrian street or fashion community entrance with a large flow of people. It can also carry out cross industry alliance with other stores, or cooperate with the community. The selection criteria are:
1. The flow must be guaranteed
2. The target population is precise. Young people, students, white-collar workers, Baoma, women, etc. are our target population
3. Determine the time: when will the traffic flow be concentrated and observed in advance
4. Inspect whether the site can be used for geological promotion and the actual situation in advance (field investigation):
1) Is there any cost for site use
2) Are there any prohibitions, music playing and loud propaganda allowed
3) Is there anything in common with the crowd in the venue (e.g., there are many parents in kindergartens, many young people in shopping malls, etc.)
(3) Recommended location
List some suitable places for local promotion, such as:
- Communities with large population flow and surrounding areas
- Shopping malls, supermarkets and pedestrian streets with popular crowds
- Around kindergartens, junior high schools, and inside and outside university campuses
- Around squares, parks, overpasses, subway stations and bus stations
- People flow concentrated around fast food restaurants and convenience stores (KFC, McDonald's, Delux, etc.)
[You can imagine, refer to the selection principles and crowd positioning, and select suitable sites according to your local environment]
2、 One person can efficiently push the execution method:
Method 1: gift temptation
Now, if you go directly to distribute the leaflet, everyone's first reaction is to refuse or turn around and lose it. If you send him a leaflet, he won't sweep it. You just send her a leaflet. But when you look at the road, you can see some people doing very good propaganda. How did they do it?
First, they hang professional work cards around their necks to deliver gifts. Instead of scanning the code first and then receiving the gift, the user should take the initiative to give the gift to the user. If it is a baby mother, she should send the gift directly to the child, and then talk about her own requirements.
So we can also follow this model, and one person can effectively push the five steps:
(1) Professional work permit
Taking a pink elephant work card, a work card with a brand logo, can solve the basic trust problem. First of all, it should be formal. Of course, this also requires everyone to know the pink elephant very well, and the answer when others ask can reflect professionalism.
[The source file of this tag has been uploaded to the online disk, and you can print it yourself]
Local material link:
Link: https://pan.baidu.com/s/1Z_qzLzL2XNQTsHpITh-Y2w
Password: qqnm
(2) Choose a gift
This gift should be of interest to everyone. For example, you must choose the gift that Baoma and her children like at the entrance of the kindergarten, such as online red balloon. Go to the place where the target crowd gathers to give gifts, which children will want.
Choose gifts from four aspects: cost-effective, emotional attraction, daily life needs, and visual attraction. The unit price of gift selection is 1-2 yuan; If the quality of fans is higher, such as high-end residential areas, you will have to spend some money. It is also worth it. You can measure it yourself! Search in the pink elephant life or purchase in the local commodity wholesale market.
Specific gift case reference:
① Luminous headband
② Push gifts to sell cute cards
③ Multi meat combination potted plant
④ Wholesale moxa cup
(3) Confirm time and place
On Saturday and Sunday holidays, when you go to the children's gathering area, if a child comes, the gift will be directly put into the child's hands. When the child gets the gift, the parents are not too embarrassed to refuse. At this time, don't rush to introduce the pink elephant, scan the code and WeChat to the parents, and praise his child first.
Script:
Ah, what a lovely baby! Here is a small gift for you. This beautiful balloon really matches the clothes the baby is wearing today. Come on, give it to you. Do you like it. It's so cute.
(Praise his children from the bottom of his heart, such as hair style, clothes, and small accessories. Which parents do not want others to praise their children?)
(4) Scanning code
After the praise, we can let the parents scan the code according to our process.
Publicize and add friend scripts:
1. Hello, beauty, I am an e-commerce cooperation promotion channel - Pink Elephant Life Market Promoter. I can save money by online shopping, get free hidden coupons from Tmall, Taobao, JD, Pinduoduo and other online shopping, and save at least thousands of yuan a year by using life coupons such as Hungry, Didi, KFC, McDonald's.
2. Our gift collection method is very simple. First scan the QR code and add the customer service WeChat, then scan the code to download the official app, and you can receive the gift for free.
I will invite you to our company's welfare group now. This group will give red envelopes and free gifts from time to time. Our company will hold an event at xx o'clock this evening to give gifts worth xxx yuan. The specific gifts will be notified in the group. Remember to pay attention on time! You can turn to the mute mode to avoid disturbing you when you join the group. Then, we suggest that you top this group to avoid missing benefits and more preferential information!
Be sure to let him finish these two movements together, because the child has already held the balloon or toy in his hand. He must listen to you, because gifts have costs. You can say that we are sent by the company with tasks.
(It's best if she can download and register on site, but she is usually in a hurry, so the most important thing is to let her add your WeChat first, decide on the day of the free lottery organized by the community or on which day, and invite her to the group immediately to prevent you from being deleted immediately after receiving the gift, and activate her quickly.)
(5) Issue leaflets
After adding WeChat and making a good powder image, you can give her a leaflet. At this time, the leaflet is just for supporting purposes, and it also has an invitation code. If you give her the leaflet directly, she will have little chance to scan the code. But after these two steps, she is a little curious and will go to find out the specific situation. At this time, the mission of the leaflet is completed.
Method 2: precise flow method by leveraging brands
As a novice in geo push, the most common problems are:
1. Thin skinned, embarrassed to do ground pushing
2. Poor on-site expression ability, difficult to attract customers
3. Others distrust
4. Don't want to invest too much cost
Then this method is very suitable. You don't need to express too much, and use big brands to create momentum for yourself! Because the purpose of Pink Elephant life is to give everyone a discount for online shopping, which is a kind of welfare in itself. How to make this benefit more intuitive?
There are JD VIP shopping cards like this in our online disk. Let's print some, like gift cards?
As we said in the site selection part, supermarkets and fast food restaurants are usually the ones with a large flow of people, and the customers of these stores are also our target groups. So how can we use this location advantage to help our local push?
(1) Take advantage to gain trust
For well-known fast food restaurants, such as KFC and McDonald's, we can hang a M badge and buy a KFC or McDonald's logo hat. Let others think you are a staff member, then the trust problem will be solved.
Supermarkets or other consumer places can offer welfare in the form of full shopping. If you see anyone coming out of the mall, you can ask, "Have you bought more than xx yuan? You can get a JD shopping card for free if you have bought more than xx yuan."
(The specific consumption amount is determined according to the local general consumption, and can be reached by most people)
Don't see one after another. People think that scarcity is the most valuable thing. People will take a good look at the things you send like this, and will not lose them. When you are not strong enough, you should take advantage of it. All kinds of consumption places are available, such as cinemas, which can be received with consumption receipts. This is the way of thinking. You should make people think that this is an activity in the shop, so your things will appear high-end and valuable.
(2) Give benefits for publicity
We can print the materials we need, and the text can be changed according to our actual situation. There is information in the online disk, and you can ask the print shop or Taobao shop to help you modify the text.
Local material link:
Link: https://pan.baidu.com/s/1Z_qzLzL2XNQTsHpITh-Y2w
Password: qqnm
(3) Friends join the group
We still adhere to the same idea of offline drainage to let users enter your community. Then there is a place to place customer service WeChat on the card. You can tell him that in addition to shopping cards, our company has activities tonight (or irregularly), and customer service WeChat will bring her into the group.
Add friend script:
1. Hello, beauty, I am the marketing staff of Pink Elephant Life, a cooperative promotion channel of JD. This shopping card allows us to save money by online shopping, get free hidden coupons from Tmall, Taobao, JD, Pinduoduo, etc., as well as life coupons such as Hungry, Didi, KFC, McDonald, etc., which can save at least thousands of yuan a year.
2. The way to use our super value shopping card is very simple. First, you can scan the QR code and add customer service WeChat, then you can scan the code and jump to our official APP download link to download the APP, and you can get the shopping card for free. Then you can shop in Taobao Tmall JD, and the latest activity information of the merchants can be seen at the first time. It is equivalent to mastering the first-hand preferential information of e-commerce, every day on the Double 11!
3. I will invite you to our company's welfare group now. This group may have red envelopes and free gifts from time to time. At xx o'clock this evening, our company will hold an event to give gifts worth xxx yuan. The specific gifts will be notified in the group. Remember to pay attention on time! You can turn to the mute mode to avoid disturbing you when you join the group. Then, we suggest that you top this group to avoid missing benefits and more preferential information!
(It is best to let her download and register on site, but they are usually in a hurry, so the most important thing is to let her add your WeChat first, and the second is to download! On the same day or on which day you decide, organize a free lottery in the community, and invite her to the group immediately to prevent you from being deleted immediately after receiving the gift, and quickly activate her.)
You must let him complete these two actions together. Once he takes your shopping card, you must take the lead and guide him to complete it in your way step by step. Be quick and don't hesitate, or she will leave. Not everyone gives shopping cards, and the company also requires us to send them in a targeted way, so you can think that the company sends you to promote is a task. The first step is to add WeChat, and the second step is to scan the code. He may be in a hurry on the road now and have no time, or he may be carrying things. The child is noisy and has no time to download the app, but at least he has added WeChat. After adding, it is better to hold welfare activities for activation immediately in the evening. (For activation method, refer to the steps in How to Realize Explosive Community Fission)
Method 3: Combine physical stores to find koi
In fact, Ditui can be combined with many scenes and places in daily life, which can make you get twice the result with half the effort. Today, I will give you an idea of pushing: as long as you operate like this, you can put the table, poster and roll up poster at will, and no one has driven you away. What method? It's very simple, for example, to cooperate with some physical stores - welfare lottery stations.
How to cooperate? Take the Yilabao exhibition stand to promote and publicize at the entrance of the lottery station. People come and go at the welfare lottery station. If passers-by come, you can promote the Pink Elephant Life. As long as he downloads the Pink Elephant APP, he can buy a lottery ticket for him. Now let's teach you how to operate.
(1) Talking about cooperation
First of all, we should solve the problem of venue. Do we all have welfare lottery stations in our cities?
Find a welfare lottery station with a good geographical location in your local area, and talk about cooperation with the boss.
We take our work cards with us. It can be said that the company wants to do a promotion and cooperation. We put the pink elephant on the Yilabao and the leaflet at the entrance of the lottery station for promotion. If someone comes to download the pink elephant, they will get the lottery tickets.
Cooperative Script:
Hello, boss, our company is a promotion channel provider of Taobao Jingdong Pinduo well-known e-commerce. Now the company is going to do a ground promotion, and is going to use a part of the funds to let me purchase gifts. I think it is better to give lottery tickets. I hope to cooperate with you and borrow the boss to give a push at your door. In this way, it is more convenient to attract people into your shop. As long as you come to consult with us, you can buy a lottery ticket from you for free. And the activity of lottery is more eye-catching, right? In this era, people like new things. And the lottery here is supposed to bring luck to others, right? It's also a very lucky implication.
If you say so, the lottery owner is willing to accept it, because you are purchasing his goods. This is not only a pink elephant ground pushing activity, but also a lottery station activity, which can help the lottery station attract people and eyeballs. No one will refuse such a win-win situation.
This means that only one person needs to be locked to download the Pink Elephant Life app and a 2 yuan lottery ticket will be given. For everyone to promote, the cost of two yuan promotion is very low, and there is no need to pay site fees. Now, how much is a gift, five yuan and ten yuan. Of course, you can also prepare some other gifts, such as paper towels, according to the local conditions.
(2) Screening population
Secondly, it is a crowd problem. As we said earlier, the population of Pink Elephants is accurate. For example, there are more female users than male users. You may think that men are not the only ones who buy lottery tickets. Here we tell you a mistake! Don't define in advance! You can choose the flow of people.
How to choose? When we choose a welfare lottery station, we can look for a convenience store or beauty shop nearby. Our cooperation with the lottery station does not necessarily mean that we are looking for people to buy lottery tickets. People coming and going on this street are our goals.
If there is no such excellent position, we can also find a way to choose our own! For example, set a threshold for women only, or even women with children, to download Pink Elephant Life and get a lottery ticket.
Observe what is near the lottery station, and what part of the crowd usually passes by. We can choose other gifts for these people. The quality of this fan is not low. And your cost is very low, only two yuan.
In fact, it has nothing to do with the number of people, old and young, who usually come to buy lottery tickets at this lottery station!
(3) Send lottery tickets and luck
Before the activity, everyone should prepare the materials needed for pushing in advance, such as work clothes, work cards, roll outs, posters, etc., which are all available on our online disk. You can print or find a business to make.
Local material link:
Link: https://pan.baidu.com/s/1Z_qzLzL2XNQTsHpITh-Y2w
Password: qqnm
The biggest relationship between Ditui and passers-by is the gift you give. Does he not take the gift just to listen to your advertisement? It's impossible. So gifts are very important. If your gifts are too popular and do not stimulate many people, they will not be interested. Lottery tickets are strange. Although the value is only 2 yuan, the chances of winning are unlimited. Be careful not to give lottery tickets such as scratch lottery tickets, which will draw lottery tickets at once. If you fail to scratch lottery tickets, you will be disappointed. Giving lottery tickets will prolong your expectation.
Now the koi are very popular, and everyone envies the people who become koi, so it can be said that the company's activity - giving lottery tickets "looking for koi". Find empathy and try to convince them.
I send you a piece of luck, will you refuse it? No one can refuse luck. Although it didn't win 1 million yuan, it gave 10 million yuan a chance.
Publicize and invite to join the group:
1. Hello, I am a marketing promoter of Pink Elephant Life, an e-commerce cooperation promotion channel. Today, our company is here to give you luck - "Looking for Pink Elephant Koi". As long as you download the Pink Elephant Life APP today, you will get a free lottery ticket. The maximum prize is xxx yuan, maybe you will win! Secondly, you can also become a koi in life by using our APP, because we usually shop online. Tmall, Taobao, JD, Pinduoduo all have many hidden coupons, which are only distributed in cooperation channels such as Pink Elephants. There are also coupons for Yulema, Meituan and Didi. Do you like watching videos? You can also get 30 day membership coupons for Youku and pptv. It is absolutely necessary for everyone to use it.
2. It's easy to get lottery tickets. First scan the QR code to add my WeChat friends, and then scan the QR code to download the APP. You can get coupons by registering for free. Everyone needs to buy online, right? This year, you can save thousands of yuan easily.
(Also follow the same idea, add friends first, or he may delete the lottery ticket after downloading it, and you can't find him. After adding friends, we have a way to continue to activate him.)
3. Our company's "Pink Elephant Koi" activity is a series of activities, followed by many Tmall high quality goods free of charge and lottery activities. I will invite you to the official welfare group of our company later. We will have an activity tonight to give prizes worth xxx yuan. These benefits will be notified to everyone in the group at the first time. Remember to pay attention! You can turn to the mute mode to avoid disturbing you when you join the group. Then, we suggest that you top this group to avoid missing benefits and more preferential information! (After adding, it is better to hold a free welfare delivery activity for activation at night.)
(4) Subsequent maintenance
As I just said, the lottery has to wait until the lottery time, so we can remind them to draw prizes later. Isn't this a fixed interaction opportunity!
After we go home like this, in addition to the 0 yuan purchase and the activation activity that night, you can also remind them of the date and time of the lottery. With this excuse, we can even activate some inactive users through private chat. This is a good opportunity to increase stickiness, and he will think you are very considerate. The customer talked about it.
Contact customer script:
Dear, do you still keep the lottery ticket I gave you last time? The winning information will be announced on the xx day. Remember to pay attention. Maybe you will win the prize! Recently, the company also has a lot of free benefits, including facial cleanser, cleanser, eyebrow pencil, etc., which are all Tmall high rated babies. Don't miss them. If there is anything unclear, please consult me~
In a word, the way to send lottery tickets is relatively new and sufficient. It can be packaged, but there are fewer people to do it. It is important to push something. Because it depends on whether this thing can attract him immediately. If you can attract people's attention, you will succeed.
matters needing attention:
On the night after the end of the three methods, it is better to activate these strangers in the group immediately! Build trust!
Process of activating stranger welfare group in the evening of the same day:
Refer to the steps for activating members: Pink elephant life
(In the future, fission members will invite this group to interact with the core, manage, and hold welfare activities irregularly. A certain amount of training will start from the first class. This is the system.)
Method 3: Geologic micro signal setting
(1) Account settings
It is better to use a trumpet for WeChat messages on the leaflets sent out. The nickname of WeChat should be changed to "Customer Manager of Pink Elephant Life" or "Customer Service of Pink Elephant Life". The customer service circle of friends should send some brand related introductions and promotions every day. You can select some from the hair circle of the Pink Elephant Life app to forward.
1. Replace the head portrait with a professional pink elephant logo:
2. The background picture of WeChat friends circle is also professional:
Pink image background image and watermark can be viewed here: https://shimo.im/docs/B1qRogSZ8OgajvL4/ (Save the link and update it later)
3. Create a professional image of the circle of friends by using the one click forwarding tutorial of the app hair circle:
（2） Reply to customer inquiries
1. If the customer adds your WeChat, whether he comes to consult you or not, you should take the initiative to serve.
Guide customers to use scripts:
Hello, I'm the customer manager of Pink Elephant Life. I can teach you how to operate first! It's simple!
Dear, what do you usually like to buy? For consumption on Taobao, Tmall, JD, or Pinduoduo, many products have discounts. Send me the name of the product you want, and I'll help you find it. For example, you will know how to use the discount.
[Search the screenshot step by step according to her reply and show it to her]
2. In the process of guidance, you should describe to her how much money she saved. For example, if she wants to buy this sneaker, you can show her the screenshot and then reply to her
Saving words for describing goods:
You can see that after the activation of this shopping card, the coupon is more than 5000 yuan, and the products with discount on Taobao Tmall and JD Pinduoduo will continue to be updated, dear, you can see that the sneakers on Tmall can be discounted by 100 yuan. There is also a purchase reward of 4.49 yuan from Tmall, which you can offer, so you can save more than 100 yuan on a product! Is it a good deal?
4： Others
Two details:
1. Remember not to say: "You can download it and try it. If it is difficult to use it, you can delete it". Remember not to!! This kind of psychological hint will cause that the other party may actually delete it after browsing it, and replace it with: "You must download it. It is free, and there are often large coupons, as well as Didi, Mobike, and KFC, all of which can be used in life“
2. It's easy to understand. If the other party has less contact with such things, don't say "Pink Elephant Life is a shopping guide app" or "Pink Elephant Life is a business platform" or "shopping guide platform". The other party can't understand it, just say "Pink Elephant Life is an app to receive coupons, and you can save money when shopping."
Three sentence introduction to Pink Elephant life:
(Not required if the pink elephant is not mentioned in the earth push)
1. You can get the app of hidden coupons from Tmall, Taobao, JD, Pinduoduo and other mass merchants with one click, with an average discount of 40% - 60% per order;
2. You can check the discount anytime and anywhere. In addition to online shopping, hotel booking, flight ticket booking, takeaway, KFC, McDonald's, Didi and Mobil, you can get the coupon free of charge
3. Get coupons to place orders and complete shopping. Online shopping merchants also set up additional commission rewards and double discounts;
(Refer to your own words)
Introduction to the advantages of Pink Elephant:
(Not required if the pink elephant is not mentioned in the earth push)
If you have more time, such as downloading on site, you can introduce more advantages:
1. All: It covers more than 40 platforms, and offers discounts for online shopping, travel, take out, taxi, air ticket and hotel booking.
2. Save money for self use: Taobao JD coupons are basically used without threshold, and there is a reward commission given by Taobao JD every time you place an order
3. Share to make money: share orders with friends, and you will get rewards from JD Taobao
4. 0 Risk: relying on Tmall Taobao, JD has no risk, and will automatically jump to complete shopping in Taobao
5. Suitable for all people
Well, this is the end of the efficient method of single person. The three classes of Pink Elephant Express College are actually a whole and a sustainable cycle process. You should be able to have a continuous flow of new resources, and also have the ability to transform most of these new people, and continue to copy the above steps - activation - fission - multiplication. In this way, all the resources you have accumulated will be split and incubated in the community to achieve new multiplication!
Even if you are a person now, there are 36893488147419103231 in 64 times of doubling of 1. Think about this number, is it terrible? What's more, most people have friends and relatives, and you will multiply faster! So, hurry to implement, hurry to fission, hurry to sweep people, the whole world is yours!
Diversion, fission, offline, many methods have been taught to you unreservedly, and we hope that you will conscientiously implement them. Refer to your own experience and reality, and constantly practice experiments to turn business school knowledge into your own. The least valuable thing in the world is waiting, but most people only wait, and then wait, you will become the last!
