Traffic is very important for every business, especially the sellers of independent stations, who pay more attention to getting customers outside the station and saving customers inside the station. Compared with e-commerce platforms, they have obvious advantages in improving product exposure, settling private domain traffic, and achieving marketing customers. So many friends also want to establish independent stations to achieve their goals, How much does it cost to build an independent foreign trade station?
How much is it to build an independent foreign trade station?
One domain name: about 80 yuan per year
The domain name registration fee is an indispensable part of the website construction fee budget. The suffix of the domain name includes. com Cn;. net;. org, etc.
One space: about 6 dollars a month, about 490 yuan a year
The price of website space varies widely among IDC manufacturers. It is recommended to choose a domestic well-known website space provider rather than one that is too cheap. Security and space stability are key. Two points need to be considered in the budget of website space expenses. One is whether the space merchant brand is a well-known brand, and the other is the size of the space.
A website building program: take wordpress as an example, it is completely free
The cost of website production is flexible and technical. The cost of website production needs to consider the size of the website, the number of pages produced, the number of content, system development, etc.
One tool: elementor, about 350 yuan a year
The simpler the function and the simpler the page, the lower the cost. The higher the cost of entrusting a company or an individual. This is because the departments in the company are divided in detail, including artists, receptionists, and SEOs, which are very formal.
Amazon Foreign Trade Independent Station Establishment Skills
1. Domain name and email address
The domain name is the exclusive access link of the independent station, which is equivalent to your house number. We should pay attention to domain names. Before registering a domain name, we should first check whether it has been registered in advance by others. In addition, the registered domain names should not be similar to foreign trademarks, so as to prevent trademark infringement being complained of later.
2. Payment and collection
Shopyy also supports Stripe Worldpay、Payssion、 The 60+international general payment channels, such as Qianhai, Visa, Western Union, MoneyGram and COD COD, can be configured with the payment management interface in the Shopyy background. You can freely choose to add configurations according to your own needs. The functions are complete, very convenient and powerful, making it easier and more convenient for you to collect money.
3. Selection
For the selection of products, the first priority is to build an independent boutique station in the vertical field. Then the selection of products should also focus on the vertical products. You can select a few key products to do a good evaluation, quickly try and make mistakes, determine the best products and then focus on promotion.
4. Advertising
As for advertising, you can read my separate articles in the last issue. Without too much detail here, we mainly use Facebook, Google, YouTube, Tik Tok and other major overseas social media platforms to channel and promote.
5. User analysis
Here you can use Hotjar, a free software, to provide thermography, session recording and sales funnel tools. Session recording is to record the screen of user behavior directly. It can observe how many users give up when checking out.
6. Marketing methods
For the operation and promotion of independent stations, in addition to advertising outside the station, we can also promote the interaction between independent stations and customers through discount marketing, email marketing, content marketing, video marketing, social marketing, praise marketing, etc.
In fact, it is not difficult to say that you want to build an independent station by yourself. It is not easy to say that it is simple. Essentially, you need some skills, and even understand the process steps.
