With the rise of We Media, WeChat official account has also had a large number of users, which is popular with many businesses. For many users and businesses, if they want to sell their products and have a certain reputation, then the official account is a good choice, but there are still many novice Xiaobai who do not know how to operate and promote WeChat official account is the most correct.
How to operate and promote WeChat official account?
1. Internal promotion
In fact, internal promotion is the search within the WeChat ecosystem, that is, WeChat SEO, which is similar to that of search engines. That is, we start from the title of the article or the name of the account to layout keywords, so that users can search for related keywords and have a chance to search us.
2: External promotion
External promotion can generally be carried out on the We Media platform or other website communities, as long as there is traffic. For example, Toutiao, Zhihu, Baijia, Xiaohongshu, etc., the traffic of these platforms is basically tens of millions, some even hundreds of millions. As long as you do a good job on one of these platforms, you can effectively boost the popularity of the public account.
For example, Zhihu, we find our own areas of expertise to answer questions in Zhihu, and then attract fans' attention. Zhihu usually leads through signature, and we can guide users to view our home page after answering questions. When users feel that your content is helpful to them and interested in you, they will actively click to view and search for attention.
Price List of Public Account Operation Charges
The charging standard of the public account is about 20000~30000 yuan for one year of operation. The ordinary operation package price is 3000 yuan for one month, which is about 30000 yuan when multiplied by 12. This price is relatively affordable and not too expensive.
Some professional agent operators charge more, but the service is not very good. It's just that they are more professional and look a little authoritative. So many customers would rather spend money on this kind of company, but they are blindsided by the surface.
Public account operation planning scheme
1. The content should have a sense of substitution
It is necessary to use words to create scenes and outline the screen, so that users can have an illusion that they want to have immediately, which is the sense of substitution. This way of informing users from the side of [how easy the product is] and [how much preferential benefits are] is equivalent to creating expectations for users in a disguised form, which can help you win more user participation and thus bring more reading or sales.
2. Typography is very important
If your content can't catch the user's attention within 2 seconds, your subsequent content will be versatile no matter how excellent it is. Correspondingly, it means that all the efforts you have made for this article are useless.
3. Learn from peers
Not only should we learn from our peers' good points, but also their bad points. We can also record them and remind ourselves not to make similar mistakes in the subsequent operation process.
4. Establish your own topic selection database
The operator has an ultimate destiny, that is, [trapped in topic selection].
As you spend more and more time in operation, you will find that there will be less and less material to write. Many of the content will be turned over and over, and you will feel long and wordy.
Many businesses will choose WeChat public account to launch promotion, hoping to achieve better drainage by virtue of the popularity and fans of the public account. But without preparation, even if there is a promotion platform, it is also versatile, which is a common problem for many novices.
