In this special economic environment, we have ushered in an unprecedented epidemic crisis. Some people say that the epidemic has made us more confident in the business model, because during the epidemic, we need to find out our contribution to the business model. So what is the business model? Zeng Renwei talked about what is the core of the enterprise's products?
Zeng Renwei: What is the core of the enterprise's products?
From the perspective of the enterprise value chain, whether through the creation of the core business model or through the association between different business models, it is necessary to build and promote the development of the company. Only by building a better business model can we better adapt to the development needs of the future society.
For example, to build a real estate project or a certain industry, we should reconstruct our own industry chain and value chain in the future, so that more enterprises can enjoy the value; Then we can also better reconstruct the interest chain and the core interest chain of the enterprise by changing the product and value chain. Only in this way can we better realize that companies and products can benefit from the market, or that the best way to benefit from products can open a new world for our enterprises and better respond to future market trends!
Zeng Renwei Business Model Course
1. Does the product have a market and profit? Does the product provide differentiated value and enable users to obtain differentiated value
Only when the product can bring more value to the user can the user's interests be maximized. For example, if I want to be an Internet company, I need to have a strong position and reputation in the Internet industry, but I cannot create products with unique value, provide users with differentiated value, or meet user needs and have lower use value and experience worse products.
2. Design the most valuable products, business models and design schemes that can best meet the needs of users.
There are more than 100 stores in its major cities nationwide, and each supermarket has more than 1000 stores on average. After more than 20 years of development, it has become the most influential, most vital and largest supermarket chain brand in the local area, and its business performance ranks first in the industry. Brand benefits are far ahead in the industry. If we want to catch customers buying products and business models, we need to consider how to let customers buy products and business models.
3. How to make products profitable, enable users to continue to consume, upgrade, and create new value and value products
1) How to maximize the value of products: what value customers have created for the enterprise, and how the enterprise provides users with continuously upgraded products. 2) How to make products become value benchmarks in the industry: how to provide new value to customers through new economic models, new functions and new experiences? 3) How to make products meet the market, meet user needs, and provide more added value? How to create new value through new models? 4) How to realize the value and how to make profits? How to make profits? 5) How to create new ecology, take new products as the core, and create new functions and new values for products?
4. When a user buys a product, how will he measure whether the product he buys will bring him benefits?
A. See whether users can bring expected benefits to themselves. C. See if you are helpful or beneficial to others in some way. D. See whether others bring happiness or pain to themselves in some way. E. See if you have paid the cost and effort and achieved the expected effect. F. See if you are satisfied. G. See if you need help or assistance from others.
Mr. Zeng Renwei gave us the answer in his business model class. Only by finding a suitable positioning for the enterprise, can relevant personnel such as products, customers and partners cooperate and promote each other, rather than fighting alone. Influence customers through products and business models.
