Now on many platforms, in order to rank higher than others, we need to use search engines. When we want to search for materials or articles in ordinary times, we will see the ranking. After the ranking rises, our content will have traffic. Operation is very important, but some people do not know the difference between SEO and SEM? Let's introduce it in detail today.
Definition of seo and sem
The full English name of seo is Search Engine Optimization. If translated into Chinese, it is search engine optimization.
That is, under the condition of understanding the impact of search engines on the mechanism of natural ranking, optimize the content of the website itself to be built, including name, keyword, introduction, code, image and text, and adjust and optimize the links outside the site, so as to improve the natural ranking of the website among relevant search engines, obtain more traffic, and promote itself.
The full English name of sem is Searc Engine Marketing, which translates into Chinese as search engine marketing.
It refers to a kind of online marketing method that pays for promotion on search engines to improve website traffic.
SEM includes many forms such as seo, ppc (Pay Per Click), and paid login.
What are the differences between SEO and SEM
1. Different ranking methods
SEO is mainly through keyword optimization and ranking. At the same time, we also need to do a good job in website content filling, keyword layout, external chain construction, friend chain communication and other work to make the ranking more stable.
SEM is mainly about bidding for keywords to get rankings, that is, capital has the right to speak. The higher the cost, the higher the ranking. Therefore, SEM is more dependent on the bidding level.
2. Effective time is different
SEO is a way to get a natural ranking. It usually takes 1-6 months to reach the position of the home page.
SEM is to achieve ranking through keyword bidding, and the effect is immediate. As long as you have enough funds, you can achieve the top ranking.
3. Different fees
SEO is based on user optimization charges, unlimited clicks, so this cost is relatively low. Generally, optimization companies optimize the home page location, which will deduct user clicks, and the cost is as low as a few cents. Therefore, it is more suitable for SMEs.
SEM is to bid for keywords, but because of different keyword indexes and different levels of competition, the amount of bidding will increase, leading to increased costs. Therefore, it is more suitable for large enterprises with sufficient funds.
4. Different ranking stability
Once the ranking of SEO optimization rises, it will maintain a relatively stable state. As long as the keywords are not changed and the site layout is not tampered with, generally there will be no ranking fluctuations.
The ranking of SEM needs the support of funds, that is, once the funds withdraw, the ranking will decline rapidly, affecting the improvement of user experience and popularity.
Which do SEO and SEM novices choose
1. Say which one to learn first from SEM or SEO. For beginners, I suggest sem.
2. SEM beginners have a nickname called Price Adjuster (don't spray if you don't like it). It's easier to find a job. You can not understand the offer or framework. It's better to know how much the superior arranges you to bid and how much the proportion is. You can analyze the data. Remember, it's just beginners! Excel needs to be proficient.
3. seo is a profession with very low entry threshold, but it is easy to have high vision and low skill. Junior Xiaobai usually turns into a copywriter or even an editor (I have examples around), but there is no way, because it is not easy to find. After 2 years, Xiaobai has no competitiveness.
4. If you don't study in the later stage of SEM, you will always be very elementary or even eliminated. SEO practitioners usually build their own websites, and your practical ability will increase a lot at this time. Both of them can be used as a station, build a brand, and organize knowledge. Just like now, there is a new job search item called "personal homepage" on boss direct recruitment. Do you have any websites to put on? Weibo? Don't you work in new media or have many fans?
5. In the later stage, sem technology can appreciate to a certain extent, so can seo. But SEM is basically the double of SEO.
The two are quite different. You can choose according to your own needs. Each has its own advantages. Both of them are very common. It is important to choose one way and know how to operate.
