Enterprise WeChat and the National Development Research Institute of Peking University, through in-depth research and sorting of enterprise WeChat value system, have come up with a digital organizational value added model to help enterprises build the underlying logic of business value added in the digital context. We named the model "AIRS Value added Loop"
"AIRS Value added Loop" model
The "AIRS value added ring" of WeChat for customer organizations in the digital context: Access, Integration, Reconstruction, Symbiosis. Based on the four value-added spaces formed by the four key strategies, explain the underlying logic of building business value of WeChat for customer organizations in the digital context.
Value added space I
Strategy: reach the terminal Access

"Message" (or information) based communication unit, mobile communication platform, "real-time online" basic assumption of "people", and "timely communication" goal.

The B-end customer organization can reach all internal staff, upstream and downstream of the supply chain, external partners of the organization, and WeChat ecological target customers and potential users, becoming the connection base of the enterprise's basic communication network.

Organizational practice
The Seventh National Population Census
7 million people live in one set of organizational structure, can contact at any time, and communicate and collaborate efficiently
Value added space II
Strategy: integration capabilities Integration
In the digital context, enterprise WeChat faces B-end customer organizations, focuses on the key strategy of "integrated function", builds the second largest value-added space of value, and realizes the integration of internal office management, supply chain and ecological partner management, and user management of B-end customer organizations.
Industrial practice
CCCC's integrated function improves internal office efficiency
Once 48 unified systems were independent of each other. Now, through more than 500 WeChat applications in the enterprise, we have built a dedicated mobile office portal. In more than 160 countries, hundreds of thousands of employees can collaborate quickly at any time
Value added space III
Strategy: Reconstruct the scene Reconfiguration
Enterprise WeChat builds the third largest value-added space of value for B-end customer organizations, focuses on the key strategy of "restructuring scenarios" based on digitalization, mobility, etc., and realizes the emergence of scenario driven innovation value in the fields of organizational office scenarios, supply chain scenarios, user scenarios, etc.
Industrial practice
Tianhong Department Store Service Breaks Time and Space Limits
In 2019, Tianhong added more than 3 million customers to the enterprise WeChat. In 2020, when the epidemic appeared, Tianhong quickly moved its business scenario from offline to online based on the added customers. Not only has it handled the epidemic, but online sales have also increased significantly. During the epidemic, they exceeded 30 million online in a single day
Value added space IV
Strategy: symbiotic value Symbiosis

"Symbiosis value" is the key strategy for enterprise WeChat to build the fourth value-added space for B-end customer organizations, and also the key strategy for enterprise WeChat and customer enterprises to share and create value through sustainable long-term cooperation in the future digital context.

"Symbiosis value" is embodied in the establishment of a symbiotic organization between WeChat and customer enterprises, and the symbiotic organization's exploration and creation of the value twin of physical space and digital space.

Industrial practice
Chang'an Auto quickly interacts with suppliers through digital reconstruction
Chang'an Automobile has challenges in organizing dealers across the country. The traditional way of organizing meetings and sending documents by phone is not efficient. Using enterprise WeChat, Chang'an Auto partners are added as fixed external members of enterprise WeChat. At the same time, the upstream and downstream supply and demand information is loaded with small programs, improving the linkage with the business environment
Key points of value network
Energy rise
The value network system turns to value twin (Symbiosis) - value twin based on "people people, people enterprises, people users/customers".
Value twin
The value twin is based on the digital twin. On the basis of the mirror image and mapping relationship between physical space and cyberspace, it forms the interaction and emergence of two spatial values, so as to provide reference for future digital organization operation and value creation. On the basis of the value network based on the realization of communication efficiency, management efficiency, cost reduction and income increase, innovative value emergence of scenario reconstruction, and customer/user oriented service value optimization, the sustainable organizational symbiosis of enterprise WeChat and B-end customer enterprises will ultimately drive the symbiotic organization to realize the upgrading based on the twin values of the physical world and the digital world.
Derivative reading