Description
Bringing the best of Google tools to WordPress
-
Easy-to-understand stats directly on your WordPress dashboard -
Official stats from multiple Google tools, all in one dashboard -
Quick setup for multiple Google tools without having to edit the source code of your site -
Metrics for your entire site and for individual posts -
Easy-to-manage, granular permissions across WordPress and different Google products
Supported Google tools
-
Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site. -
Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete. -
AdSense: Keep track of how much your site is earning you. -
PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights. -
Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.
Installation
Installation from within WordPress
-
Visit Plugins > Add New . -
Search for Site Kit by Google . -
Install and activate the Site Kit by Google plugin. -
Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.
Manual installation
-
Upload the entire google-site-kit folder to the /wp-content/plugins/ directory. -
Visit Plugins . -
Activate the Site Kit by Google plugin. -
Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.
After activation
-
Visit the new Site Kit menu. -
Follow the instructions in the setup flow. -
Go to the main Site Kit dashboard which already displays key metrics from Search Console. -
Connect additional Google tools under Site Kit > Settings . Learn more about which tools are right for you .
FAQ
-
Is Site Kit free? -
The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products. -
What are the minimum requirements for Site Kit? -
In order to successfully install and use Site Kit, your site must meet the following requirements: -
WordPress version 5.2+ -
PHP version 7.4+ -
Modern browser – Internet Explorer is not supported -
Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked -
REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.
-
-
Why is my dashboard showing “gathering data” and none of my service data? -
It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display. If you are still seeing this message after a few days, feel free to get in touch with us on the support forum . -
Why aren’t any ads appearing on my site after I connected AdSense? -
If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline. You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status . This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved. If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance . You can find more information on how Site Kit works with AdSense in our Managing AdSense guide . -
Is Site Kit GDPR compliant? -
When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service . By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses . There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page . -
Where can I get additional support? -
Please create a new topic on our WordPress.org support forum . Be sure to follow the support forum guidelines when posting.
Reviews
Contributors & Developers
Interested in development?
Changelog
1.129.0
-
Update conversion tracking JS to be controlled by new setting. See #8777 .
-
Update conversion event sources to be tracked as event_source instead of __source . See #8815 . -
Fix layout shift that appears when the audience groups setup CTA banner is displayed. See #8707 . -
Ensure the “Powered by Site Kit” footer text on the Authorize Application screen is correctly aligned for RTL languages. See #8664 . -
Add a conversion tracking toggle to the Ads’ module’s settings page. See #8618 . -
Add “Enhanced Conversion Tracking” to settings views for Ads and GA4. See #8617 . -
Improve link color consistency in the Authorize Application screen. See #8585 . -
Add a Site Health section which lists the Site Kit-created audiences. See #8181 . -
Introduce Audience selection panel in Site Kit dashboard. See #8158 . -
Add the Audience Selection Panel as a component which is primarily visible in Storybook pending full integration. See #8157 . -
Update the Ad Blocking Recovery setup to let users confirm setup if they have already done it. See #7289 .
-
Update PAX integration library to latest version. See #8852 .
-
Fix the toggle issue that happened when the user closed the popup dialog for enhanced conversion tracking by clicking somewhere outside of the popup. See #8818 . -
Update conversion event providers to use the defer approach to load their scripts. See #8817 . -
Update copy for the Enhanced Conversion Tracking toggle to be different for the Analytics module. See #8816 . -
Add the purchase event tracking for the WooCommerce provider. See #8814 . -
Update the conversion tracking migration to happen on the backend side. See #8455 . -
Improve Ad Blocking Recovery Setup screen when visited after completing Ad Blocking Recovery. See #7338 .