Summary: I have been studying the problem of rushing to register Baidu Encyclopedia these days. The success rate is very low. I wrote an article about how to successfully create Baidu Encyclopedia before, but it is only for some words. For those who are familiar with online marketing, I will not talk about how high the weight of Baidu platform is
I have been studying the problem of rushing to register Baidu Encyclopedia these days. The success rate is very low. I wrote an article before How to successfully create Baidu Encyclopedia , but only for some words. For those who are familiar with online marketing, I won't talk about how high the weight of Baidu's platform is. In a word, the current situation is that for companies involved in the Internet, the creation of Baidu's encyclopedia entries has become an indispensable part and a must occupy territory: company name, website name
It's easy to say, but hard to do. Maybe 2 or 3 years ago, even a year ago, Baidu Encyclopedia was very easy to operate, and many people even earned a lot by virtue of the encyclopedia platform. However, today is different from the past, not to mention adding URL links, it is difficult to create a term, especially for company and website terms. You should all know Baidu Encyclopedia's charging service for enterprise entries. Now that there are commercial services, it is certainly more difficult to pass free.
First of all, this article will not explain the experience of disorderly streets, such as adding references to entries, high account levels, etc. Therefore, it is suggested that you go online to learn the basic knowledge of Baidu Encyclopedia entry editing and creation.
2、 Preparation
1. Term data. First, prepare the information required to create entries, especially the columns that your entries need to display, such as basic information, development history, enterprise honor, and enterprise team; Those statements that are more ethereal or prone to subjectivity are abandoned, such as corporate culture, corporate values, etc. In particular, the basic information of the entry must be available, such as the history of enterprise establishment, business operation, founder, etc.
2. Reference materials. Now to create a new term, reference materials for the content of the term are essential. If your enterprise, product or website is still newly established, and the media has not reported any information, then this time you must take the initiative to contact the publisher of soft articles to publish some articles about enterprises and products. There are also several requirements:
(1) Article requirements. The article is written according to the entry data in the previous step. The content should include all the content of the entry creation. If it does not contain all or no necessary information such as founders, enterprise teams, and creation time, you will have to pay for another article; Note that the article should not have an obvious advertising nature. It is easy to identify subsequent manual complaints that are too obvious in the nature of soft text, and the entries are basically impossible to pass. The article can only stand on the introduction of enterprises and products in general press releases, and can not pursue advertising or boast.
(2) Article channel publishing requirements. This is the key point. There are three requirements in the summary of Twitter: ordinary media websites are not good, and it is better to use Netease, Sohu, Phoenix and other large portal websites; Media websites with disclaimers are not good, such as Zhonghua. com, so when contacting publishing channels, you must first check whether articles on this website have disclaimers; It cannot be an open platform, such as Sohu Scroll, which is ignored by many people.
How Baidu Encyclopedia successfully created entries (editorial)
