Make friends with words and lead business with exhibitions. The 20th China (Shenzhen) International Cultural Industry Fair (hereinafter referred to as "ICIF") opened in Shenzhen on the 23rd. This grand event will comprehensively refresh its content and form, expand the exhibition scale, optimize the exhibition structure, strengthen the transaction function, improve the service ability, create a grand cultural and expo feast, and show the vitality of high-quality development of the cultural industry.
Since its establishment in 2004, ICIF has recorded the pace of high-quality development of China's cultural industry. The exhibition scale has expanded from 45000 square meters in the first session to 160000 square meters this year; The number of offline exhibitors increased from more than 700 to 3076; The number of participating countries and regions has increased from 10 to 108... The ICIF has grown all the way and has become an important engine to boost the development of China's cultural industry, an important platform to promote Chinese culture to go global, and an important window to expand cultural opening up. It is known as "the first exhibition of China's cultural industry". A total of 6015 government groups, cultural institutions and enterprises participated online and offline, 2419 more than the previous session; For the 15th time, all 31 provinces, autonomous regions, municipalities directly under the Central Government and Hong Kong, Macao and Taiwan regions will participate in the exhibition... During the five-day exhibition period, the latest achievements of China's cultural industry development in the new era will be comprehensively displayed, which will inject strong impetus into the high-quality development of the cultural industry.
Culture leads to extraordinary achievements. The 20th ICIF is an important exhibition held on the 20th anniversary of the founding of ICIF, and it is also a landmark exhibition that ICIF has entered a new stage of development. Improve the exhibition mode of "comprehensive exhibition+professional exhibition", set up 5 professional exhibitions and 22 industry specific exhibition areas, and help cultural enterprises accurately match the resources in the cultural industry segmentation field; The theme exhibition area of "Cultural and Creative China" was set up for the first time, bringing together more than 300 cultural and creative products from representative cultural and creative institutions such as the Palace Museum Cultural and Creative, Beijing Gongmei Manufacturing Office, etc. This ICIF has strengthened its trading function, focusing on fashion exhibition design and interactive experience. Whether it is the Nanyue King Museum, Sanxingdui Museum and other museums and professional design exhibitions that will be presented brilliantly, or the Guangdong Hong Kong Macao Greater Bay Area Cultural Industry Innovation Exhibition that will focus on displaying the "9+2" urban agglomeration in the Guangdong Hong Kong Macao Greater Bay Area and the development and cooperation achievements of cultural industries in other cities in Guangdong Province... This ICIF will have 52 sub venues, planning nearly 400 industries with distinctive characteristics Exhibition and trading activities with rich cultural connotation, prominent trading function and high public participation. As a wind vane for the integration and development of the international cultural industry, the ICIF has vigorously demonstrated the charm and confidence of Chinese culture for 20 years, and has promoted the building of a cultural power.
Make friends by writing, and show the world; Open cooperation with exhibitors. As the "First Exhibition of China's Cultural Industry", ICIF is a shining moment to show the high-quality development of China's cultural industry, and a vivid silhouette of cultural self-confidence and self-improvement. Looking at this ICIF, whether it is the innovative projects and new product launches, investment fairs, promotion fairs, ordering fairs and other activities that have exceeded 200 and have reached a record number, or more than 120000 cultural products and more than 4000 cultural industry investment and financing projects that will be displayed and traded on site during the exhibition, or 302 overseas exhibitors from 60 countries and regions who will participate online and offline, More than 30000 overseas professional visitors from 108 countries and regions participated in and negotiated orders online and offline... This ICIF, which is high-end leading, large in scale, full of highlights, and continues to expand the international "circle of friends", is an important platform to build a cultural scene with height, thickness, and temperature, and an important engine to lead the development of China's cultural industry, It is an important platform to promote Chinese culture to go global, and also reflects the depth and breadth of China's expanding cultural opening up.
Cultural exhibition, moving towards the new; Technology empowers, and vitality bursts out. With the scale of the exhibition, the number of visitors and the level of specialization rising year after year, ICIF has become the "preferred place" for the best "first show", "first launch" and "first show" of new technologies, new products, new formats and new models of cultural industries at home and abroad. Focus on building exhibition and trading platforms for enterprises and institutions with new quality productivity, promote industry exchange and integration, and promote technology to fully empower the cultural industry; An AI (artificial intelligence) big model centralized release and promotion area will be set up, and leading enterprises in Huawei, Pangu and other industries will carry heavy products to promote, showing broad prospects for the development of new quality productivity in the cultural field... The cultural industry "top stream" and "new forces" will compete on the same stage, and a hundred flowers will bloom, and the "scientific and technological model" will be more sufficient, It has provided strong support for promoting science and technology to fully empower the cultural industry. With the support of the top stream of science and technology, the innovation elements, innovation power, and innovation achievements of ICIF will be released, and the digital level will be comprehensively improved, which will certainly promote the leapfrog development of the cultural industry, and add momentum and momentum to the cultivation of new cultural productivity and high-quality development of regional economy. (Jinyang Online/Huang Zongyue)
Editor: Yang Haoxian