In recent years, with the rapid development of mobile Internet technology, the consumer electronics market is booming. As an important member of the consumer market, electronic products have gradually entered a period of stable development. The global demand for electronic products has risen sharply, and the market penetration has also continued to grow. Against this backdrop of opportunities and challenges, the merchant L * * * has grasped the business opportunities keenly and resolutely chosen to go overseas. This risky and promising decision has enabled L * * * to achieve "curve overtaking" again and again in the commercial competition. They seized the commanding heights of the market with sharp eyes and opened up a fast lane for their own enterprises.
How to ignite the overseas market? What lessons has Dunhuang online merchant L * * * done? Let's have a look~
1、 The average quality score of goods in the store is close to 90 points due to the creativity in infrastructure construction
The merchant L * * * successfully uploaded 50+goods through the precise guidance of the operator of Dunhuang. com after he stayed in Dunhuang. com. The merchant's basic information of the goods and the detailed introduction of the goods are very clear and accurate. The average quality score of the store's goods is close to 90 points, making it easy to take the first step in store operation.
2、 Meet the market demand and create a stylized store
At present, the consumer electronics industry is very competitive in the overseas market. Under the premise of ensuring the high quality of products, the strategy of merchants is not to blindly launch new products and stock up goods, but to select products that are more popular with consumers to launch new products according to market demand. Because we are in a big country producing consumer electronic products, we can respond to product styles and trends more quickly and seize market opportunities more effectively. In the face of large orders, it has the ability to replenish goods efficiently and quickly.
3、 Consider service as investment, and personalized mail accounts for 100%
The merchants set up 100% package mail for the goods in the store. Instead of taking package mail as a loss of interest, they considered it as an early investment. As we all know, package mail is an important factor affecting buyers' purchase. The merchants set up package mail to greatly improve the overall flow of the store, laying a good foundation for the overall GMV improvement of the store.
4、 Combined play, increase the weight of store search, and improve product exposure
Under the platform flow support rights and interests enjoyed by new merchants, customized promotion and drainage of merchants have played an important role in promoting buyers to place orders. In order to increase the exposure, the seller tried to combine the store coupons with the whole store discount activities, and within two months, the store was promoted to the top 10 in the new merchant category gmv ranking.
The success of merchant L * * * on the Dunhuang website platform is both soft and hard strength, and also a recognition of the strength of Dunhuang website. The Dunhuang website platform allows merchants to enjoy the opportunities brought by cross-border sea going and develop cross-border business when facing the unpredictable overseas market, so that they can rise slowly.
Let's hope that Chinese SMEs will shine on the international stage
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