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In order to improve the buyer experience, improve the repurchase rate, and let customers "buy one more order", the platform will optimize and iterate various indicators of the commodity growth capability model and merchant capability rating. Among them, the Commodity Growth Center mainly updates the iteration [product effectiveness] and [service capability], and gives corresponding guidance according to the current situation of the market and platform. Merchants can improve the competitiveness and service capability of products by optimizing various indicators of products. At the same time, there is no longer any difference between B/C standards, and the same scoring system is applied to all commodities, For high-quality goods (goods score ≥ 80), the platform will give priority to display in search recommendation, activity resource location and other places, giving more traffic exposure. For accounts with poor business ability (store seller responsible refund rate ≥ 9%), they will not be allowed to participate in the scoring system, and products will not enjoy the additional traffic exposure of the commodity growth center.

The scoring criteria of "Commodity Evaluation and Growth System" are as follows:

  • Not participating in the scoring system
    Store seller
    Responsible refund rate ≥9%

  • Common goods
    0<growth score<60

  • Potential commodity
    60 ≤ growth score<80

  • High quality goods
    ≥ 80 points

At the same time, the platform will also continue to observe market changes and feedback from buyers and sellers, and continue to optimize and iterate relevant rules, so as to provide better services for buyers and sellers on the platform. Commodities at different levels will enjoy different rights and interests in traffic distribution, and will be launched in stages. Merchants can optimize commodities in advance.

Score dimension of commodity growth weight Core indicators Detailed explanation of indicators
Expressiveness 15% Commodity quality score Quality score of basic graphic and text content of commodities
Video product or not (plus points) Whether there is video in the main map of goods
Window (plus points) Window merchandise
Price power 15% Price competitiveness of the same product Competitive advantage of commodity price among the same commodities
Specify national package mail (plus points) The designated country includes at least the following countries and regions: the United States, Britain, Canada, France, Australia, Italy, Spain, Germany, the Netherlands, Ireland
Force seeking 10% New product or not (plus points) "New product judgment method:
1. New products recruited and identified by the industry
2. Merchant background [opportunity goods] upload goods“
Trend commodity or not The platform has searched for products related to soaring trend words in recent 7 days
Product effectiveness (flow acceptance) 30% GPM of commodities in recent 30 days GMV per thousand exposures in recent 30 days
CR of commodities in recent 30 days Conversion of UV order in recent 30 days
Service capacity 30% Online rate of goods in recent 60 days in 5 days Number of orders with tracking information within 5 days after payment in recent 60 days/number of orders paid in recent 60 days
Timeliness of commodity logistics in recent 30 days (payment - proper investment) Total length of time for all orders to be paid in the past 30 days/number of orders to be placed in the past 30 days
Refund rate of commodity quality in recent 30 days Refund amount due to product quality reasons in recent 30 days/order amount paid in recent 30 days
Product buyer rating in recent 30 days Total score of goods orders in recent 30 days/number of goods orders in recent 30 days
Overseas warehouse (plus points) Overseas warehouse commodities
X day arrival (plus points) X daily commodities
Late arrival of X day must be compensated (plus points) Products that must be compensated for late arrival on X day
Merchant rating (plus points) [Merchant capability] level

Appendix: 0 points Commodities:
① SKU cheating; ② Freight cheating; ③ The product is reviewed as intellectual property infringement, prohibition and restriction on sales; ④ All data and traffic cheating.
(Notice on thorough investigation and punishment of sku's cheating goods: https://seller.dhgate.com/news/announce/c07/536401.html ）
The above is the core content of this new version of the "Commodity Evaluation and Growth System", namely, the "Commodity Branch". At the same time, the platform will also continue to observe market changes and feedback from buyers and sellers, and continue to optimize and iterate relevant rules, so as to provide better services for buyers and sellers on the platform. Commodities at different levels will enjoy different rights and interests in traffic distribution, and will be launched in stages. Merchants can optimize commodities in advance.

Strategies for improving product scores and upgrading to superior products
Experience Guide of Merchant Backstage Commodity Growth Center
Suggestion:
  • one Check the introduction of the whole commodity evaluation and growth system (commodity sub) at the top of the commodity growth center section to understand the overall background and evaluation system.
  • two Check the distribution of "ordinary products", "potential products" and "high-quality products" in the store.
  • three Check the products entering the high quality product category, understand the overall distribution of the five major forces, and help locate the direction to be optimized.
  • four Check the potential products to see if there are any products promoted by the store, check and fill the gaps in the ability of goods, and constantly optimize them to upgrade to high-quality products.
  • five Optimize the ordinary products that have potential to be upgraded to potential products and high-quality products.
  • six You can click the question mark behind each scoring indicator of the commodity to understand Tips and clarify the indicator definition.
  • seven The commodity score is the sum of the five major scores. The actual score of the five major displays is calculated according to the actual score of each indicator and multiplied by the weight.
  • eight The highest score of the Five Major Forces is calculated according to the full score of each major indicator and multiplied by the weight.
  • nine The indicator item only displays the actual data and requirements of the corresponding indicators of the goods, not the scores of individual indicators. The "Requirements" here shows the scoring standards that can get 100 points, but the scoring standards of each indicator have different thresholds and levels, and the corresponding scores are different. Only when the full score requirements are met, the product data will be displayed as reaching the standard, and the product data will also have corresponding scores for the scoring standards that do not meet the full score standards but reach the minimum threshold.

If you have any doubts about the product evaluation and growth system (product score), please check F&Q of "Commodity Evaluation and Growth System" (commodity score) for details. If you have any questions or suggestions, please add the fly book groups of businesses in various industries to learn about relevant issues: the official fly book groups in various industries of Dunhuang. com can also learn about industrial policies, trend sharing and other information in the industry fly book groups. If you want to add a flyer group or an industry manager flyer, you must note the store login name of the corresponding industry, otherwise you will not pass.

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