In addition to marketing promotion and customer service, what optimization can be done in terms of product information, price, product evaluation and store activities to improve the order quantity.
1. Product display information
Use high-quality titles and display pictures, and focus on the advantages of the goods in the detailed description, to directly hit the buyer's pain points and solve the pain points, so as to attract buyers to place orders to a greater extent.
Path: Commodity ------ Manage Commodity ------ Edit ------ Basic Information/Content Details
2. Price
In the competition of the same product, price is always a major concern of buyers, but the lower the price, the better. The lower the price may lead buyers to think that the quality of the product is low, so price control is also a technical activity.
Path: Goods ------ Manage Goods ------ Edit ------ Sales Information
3. Freight
From the consumer psychology of most buyers, even if the actual price paid for the same product is the same, buyers are also more willing to place orders on the link with package mail.
Path: Goods ------ Manage Goods ------ Edit ------ Set Freight
4. Comments
When buying a product, buyers will pay more attention to the use experience of other buyers. Positive quality comments can better attract target customers. At the same time, sellers can also actively invite some high-quality buyers to comment and increase the number of comments.
Path: Commodity ----- Manage Commodity ----- Invite Evaluation
5. Event promotion
Active participation in activities can better mobilize consumers' enthusiasm for consumption, stimulate consumption and seize the market.
route:
(1) Marketing ------ Promotion ------ Platform Activity Registration
(2) Marketing ------ Marketing tools ------ Store activities
6. Product quality
A high-quality product is the premise to attract buyers to buy again. When buyers buy again, they will not pay too much attention to the link itself unless the link changes the product. Therefore, in terms of quality control, it is important to provide quality and stability.
