MAIN DUTIES: Develop and implement marketing strategies for the hotel, ensure the achievement of revenue and room sales goals, adjust marketing strategies, implement specific actions, monitor and complete various goals. Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved. Be responsible for hotel preparation, hotel opening, operation and other related work. Manage hotel Operations and other relative challenges for pre-opening and opening. DUTIES AND RESPONSIBILITIES: Financial Returns: • Achieve the revenue target and employee sales target within the budget to maximize the profit margin. Participate in the formulation of the department's annual budget, hotel's marketing plan, operation and financial plan. Achieve budgeted revenues and personal/team sales goals and maximise profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans. • Draw up and implement sales plans to significantly increase room occupancy, increase average room rate, increase business volume, and increase catering and banquet sales. Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales. • Review monthly reports and sales forecast reports, analyze current and potential marketing trends, coordinate various activities to increase revenue and market share, and monitor progress to ensure that performance meets or exceeds the established revenue plan. Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan. • Formulate and develop various special events and sales activities to promote the hotel business to potential customers. Participate in trade shows and national and local large-scale marketing activities to increase new business opportunities and promote marketing opportunities for the hotel. Create and develop special events and sales blitzes to showcase People: • Take charge of daily sales activities, plan and allocate work, and set performance goals for each employee. Provide guidance, coaching and regular feedback to employees, assist in solving various employee conflicts, improve employee performance, and recognize the excellent work performance of employees. Direct day-to-day sales activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognise good performance. • Educate, train and motivate the staff of the hotel marketing department to achieve the hotel's revenue goals. Ensure that employees have access to the information, market data, tools and equipment required to complete their job responsibilities. Educate, train and motivate sales and marketing teams to achieve hotel revenue goals. Ensure staff has the information, market data, tools and equipment to successfully carry out job duties. • Establish and maintain contact with key customers and external relevant personnel (such as guests, airlines, wholesalers, travel agencies, advertisers, local community groups) to increase the volume of group and conference business, including room sales, catering sales, banquet services, etc. Develop and maintain relationships with key clients and outside contacts (example: guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales, and catering/banquet services. Guest Experience: • Provide guests with various information (such as loyalty programs, local attractions, restaurants, equipment information) to enhance the guest experience. Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience. • Arrange hotel meetings and business team activities, coordinate with other hotel level departments, and jointly complete the services specified in the agreement between the sales department and potential customers. Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients. • Exchange all relevant information with relevant departments, including the requirements and special needs of upcoming VIPs, large groups or other important guests. Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, • Take charge of various marketing activities and increase sales of various hotel services, products and facilities. Lead marketing efforts to upsell guests on hotel services, offerings, and amenities. Responsible Business: • Identify operational problems that reduce the marketing effect and the overall sales of the hotel, and work with relevant departments to solve them. Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions. • To enhance the local popularity of the hotel and brand, it may be necessary to accept media interviews as a hotel representative. Develop awareness and reputation of the hotel and the brand in the local community, may serve as the hotel representative for media related inquiries. • Keep close contact with business leaders, officials and representatives of local social groups to ensure that the hotel can often obtain high exposure. Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel. • If we cooperate with advertising agencies, consulting companies and other suppliers, we will expand the efficiency of advertising investment and ensure that advertising reflects the brand image. Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity.
