Promote your listings
What is Promoted Listings?
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Access to ad placements that can attract more buyers and help drive sales -
Flexible options and controls to match your business goals -
A simple-to-use platform to create and manage your campaigns
Strategy types
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The general strategy can increase the visibility and awareness of your listings with general access to ad placements so you can reach more buyers. You’ll only pay when your item sells through a click on your ad. -
The priority strategy helps your listings reach highly motivated buyers with priority access ad placements and advanced targeting controls. You’ll only pay when someone clicks on your ads.
Promoting your listings with a general strategy
Promoting your listings with a priority strategy
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Boost visibility. Reach more buyers with access to ad placements. -
Only pay when you sell. You’re only charged when a buyer clicks on a promoted listing and purchases one of your promoted items. -
Easy-to-use. Simple setup with recommendations to kickstart and streamline your campaign management.
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Access advanced controls. Unlock advanced targeting options to help convert clicks into sales. -
Only pay for clicks. You’ll only pay for clicks on your promoted listings. -
Grow your business. Reach motivated buyers with access to effective ad placements.
Best practices
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Continuously track ad performance to identify top-performing campaigns and adjust your campaign strategies accordingly -
Regularly update your campaigns to reflect the current market and consumer trends -
Experiment with different campaign strategies to help identify the right advertising strategy for your listings that can increase your exposure and sales potential -
Set a clear budget for your ad campaigns and regularly monitor your spending to identify opportunities to optimize your ad spend
Getting started
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Select Create new campaign -
Select Promote your listings from the ad type options. -
Follow the prompts to set up your campaign and choose which campaign strategy you want to use:
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Performance and reporting
Learn more