China News Network Shenzhen, May 22, by wire, Title: ICIF 20 Years: Showing a New Vision of High Quality Development of Cultural Industry
China News Network reporter Suo Youwei
As the only national, international and comprehensive cultural industry expo in China, China (Shenzhen) International Cultural Industry Expo (hereinafter referred to as "ICIF") will open its 20th session on May 23. Over the past 20 years, ICIF has demonstrated a new vision of high-quality development of China's cultural industry, vividly reflecting the clear path of transformation and upgrading of Chinese cultural enterprises.
"Our company has participated in the first ICIF, which provides an excellent opportunity for Stegor to show its ceramic art to the world," Zhan Peiming, founder and chief craftsman of Shenzhen Stegor Ceramic Art Co., Ltd., said in an interview with chinanews. com recently.
The booth of Stargor porcelain art at the ICIF. Photograph provided by respondents
At the ICIF every year, the exhibits presented by Stargo combine traditional elements with modern design, which have both traditional charm and modern sense, attracting the attention of many purchasers at home and abroad. They have won the "15 year trade contribution award" and "excellent exhibition award" at the ICIF, and their works have won gold and special gold awards for many times.
Zhan Peiming said that the ICIF has provided an opportunity for Stegor to exchange and learn with peers at home and abroad, and has promoted Stegor's continuous progress and innovation in skills and creativity.
Focusing on the overall requirements of promoting the high-quality development of the cultural industry in the new era, ICIF takes "promoting the development of China's cultural industry" as its own responsibility, attracting more and more cultural enterprises and professional institutions to participate in ICIF; More and more cultural products are sold domestically and externally on the ICIF platform; More and more purchasers, investors and partners are willing to seek high-quality cultural projects and products through the ICIF platform. The domestic and international markets have achieved a comprehensive docking on the platform of ICIF.
The ICIF stimulates cultural innovation and creativity, strives to build a high-end exhibition and trading platform for cultural products and projects, highlights new enterprises, new formats and new development models, and gradually forms the exhibition characteristics of "culture+technology", "culture+finance", "culture+trade", "culture+tourism", "culture+creativity", Highlight the latest achievements, technologies and products in the development of China's cultural industry, improve the cultural characteristics and cultural connotation of various professional pavilions, and encourage key projects and products of cultural industry with huge market potential, strong creativity and profound cultural heritage to participate in the exhibition.
The 19th ICIF opened. (Information picture) Photographed by Chen Wen, a reporter of China News Network
Sino Finnish Design Park, located in Futian District, Shenzhen, has hosted 10 sessions of ICIF sub venues since it was identified as a sub venue in 2015. In the past 10 years, Sino Finnish Design Park has introduced many international design masters - such as Kerim Reich, Stefano Giovanoni, Michael Yang and Sandy Monroe to jointly light up the international cultural road of ICIF.
The Silk Road vision project organized by Sino Finnish Design Park enables culture to go to sea with "culture+technology". Based on CG (Computer Graphics), VR (Virtual Reality), AR (Augmented Reality) and other digital vision technology applications, the project provides creative centered, market-oriented digital creative services, and has completed many influential cases, such as: creating digital animation restoration for the National Museum of the Qianlong Southern Tour, Volume 12, Back to the Forbidden City; The curatorial design and construction of Shenzhen Museum of Contemporary Art and Urban Planning were completed through innovative collaboration with domestic and overseas curatorial teams, field experts and exhibition design teams.
Over the past 20 years, various "culture+" new formats of ICIF have opened many possibilities for the diversified and integrated development of cultural industries. "Integrated development" has become the common feature of many exhibitors. From low-end to high-end, from products to industries, it has become the common pursuit of cultural enterprises to achieve the innovation of business type and mode of cultural industry through integration.
In Shenzhen, through the integration of "culture+technology", Huaqiang Culture and Technology Group came into being; Through the integration of "culture+tourism", the largest theme park group OCT in the world has been created; Through the integration of "culture+finance", Shenzhen Cultural Property Exchange came into being
It is reported that in the 20th ICIF, in addition to the head cultural enterprises, Migu Culture, Jingdong, Byte Beat and other "new forces" representing the new quality productivity of the cultural industry will gather at the exhibition. The "debut", "debut" and "debut" will increase significantly, and the "march" of high-quality development of the cultural industry will soon be played. (End)
Edited by: Wu Jiahong