Xinhua News Agency, Shenzhen, May 22 (Reporter Wang Feng) The 20th China (Shenzhen) International Cultural Industry Expo will be held from May 23 to 27. As a key measure to enable the prosperity and development of the cultural industry with new quality productivity, this ICIF will accelerate its transformation and upgrading, actively introduce high-end cultural industry resources at home and abroad, focus on improving the level of internationalization, marketization, specialization and digitalization, and strive to create new features, new highlights and new achievements.
This ICIF has 8 pavilions in total, including Cultural Industry Comprehensive Exhibition Hall A and Hall B, Guangdong Hong Kong Macao Greater Bay Area Cultural Industry Innovation Exhibition, Cultural Tourism Integration · Cultural Consumption Exhibition, Film and Television · Publishing · Copyright · Game E-sports Exhibition, Intangible Cultural Heritage · Time honored Brand · Arts and Crafts Exhibition, Art · Design · National Fashion Exhibition, and International Cultural Trade Exhibition. The offline exhibition content will be synchronously displayed on the cloud ICIF platform.
This ICIF will focus on the new era and new cultural mission, expand foreign cultural trade, cultural products and project transactions, optimize comprehensive exhibition services, implement cultural digitization strategy, and meet the spiritual and cultural needs of the people.
This ICIF will set up a special exhibition area of "Cultural Innovation China" to display the latest achievements in promoting the creative transformation and innovative development of China's excellent traditional culture, and attract well-known cultural enterprises such as the top 30 cultural enterprises and large listed companies to participate in the exhibition; It is the first time to set up an international cultural trade exhibition and invite foreign trade institutions such as the Spanish Trade Association and the Nepal Federation of Industry and Commerce to participate.
In addition, this ICIF will also show new formats, new applications and new models such as digital transformation, media integration, metauniverse, cultural and technological innovation through AI, AR and other multimedia methods; Hold "ICIF consumption season", art auction and other activities; Organize local high-level art troupes and performance teams to perform on site.
The 20th ICIF organized 6015 government groups, cultural institutions and enterprises to participate online and offline; All 31 provinces, autonomous regions, municipalities directly under the Central Government and Hong Kong, Macao and Taiwan regions participated in the exhibition; More than 300 overseas exhibitors from 60 countries and regions participated online and offline; More than 30000 overseas professional visitors participated online and offline. The exhibition will display more than 120000 cultural products, and more than 4000 cultural industry investment and financing projects will be displayed and traded on site.
Since it was officially established in Shenzhen in 2004, the scale of ICIF, the number of visitors, and the degree of internationalization have been rising, becoming an important engine for promoting the development of China's cultural industry, an important platform for Chinese culture to go global, and an important window for expanding cultural openness.
Edited by: Shu Mengqing