On the grand stage of Beijing Auto Show, Volvo EX30 made a stunning appearance with its design concept of subtraction aesthetics, which immediately became the focus of attention. This model shows Volvo's unique pursuit of design aesthetics through simple but not simple lines and shapes. In the complicated auto show, it is like a breeze, with the simplicity and refinement of northern Europe, refreshing.

A Unique Subtraction Aesthetics

Many of the current pure electric new products pursue "addition" too much, and often do configuration piling out of actual needs, making the body lines and interior layout design more complex. As a result, people are becoming more and more similar, losing their individuality, and users will feel bored after looking at it for a long time.

Volvo goes in the opposite direction. EX30 "subtracts" in design, abandons unnecessary decoration and pursues the simplest line design aesthetic. The car body proportion is infinitely close to the golden ratio, showing a fresh and elegant visual effect. The trapezoid at the lower part of the side of the car body is integrated with the wheel eyebrows and three-dimensional shoulder lines to create a sense of strength; Raytheon Hammer headlights and LED tail lights echo each other, bringing geometric symmetry beauty. Volvo EX30 creates a higher aesthetic feeling through subtraction aesthetics

In addition, the EX30 also draws inspiration from the natural scenery of Scandinavia. It comes from the lichen on the rocks of the Buhus coast, the frozen sea in Sweden in winter, and the limestone houses in Scandinavia. The EX30 is transformed into the paint color of the EX30, providing consumers with car colors including fluorite yellow, sea cloud blue, etc. Photographers can also take it into fashion blockbusters and take a beautiful group photo at any time.

The sunshine and coolness in Nordic summer, the mist at dawn, the pine green of Swedish forest and the starry sky at dusk have become the theme of interior color matching. Closing the door, not only breathe, but also return to Nordic vision.

Volvo has always been a unique presence in the field of automobile design. Simple, natural, humanistic care, not only in the field of safety, but also in the design of innovation. It is these qualities that enable Volvo Cars to consistently convey a unique sense of luxury to users.

First hand "gold content": powerful security technology support

In the past, the impression of "unsafe cars" was deeply rooted in people's minds. For the majority of electric vehicle users, vehicle safety is a top priority.

Volvo Cars, which has carved safety into the brand DNA, has maintained its safety advantages in the general trend of electrification. The EX30 is equipped with the Volvo World Tree intelligent security system to ensure user safety from the four dimensions of "inside, outside, body and people oriented", which is the "gold content" of the EX30.

Specifically, in terms of interior safety, the EX30 is equipped with the largest number of seven airbags in the same level. In combination with the WHIPS front neck protection system, in case of a collision accident, the co driver's airbag can inflate rapidly for 45ms, with a volume of 115-120L. Together with other airbags, it is enough to form a comprehensive airbag protection ring; In case of a rear end collision, such as when the rear vehicle impacts the EX30, with the support of the WHIPS front neck protection system, the passenger's head and neck can be supported evenly enough, and the seat will also absorb the collision energy, thus minimizing the risk of head and neck injury.

Although it is a small car, the EX30 is equipped with 23 sensors, covering the perception inside and outside the car to ensure safety without dead corners. It can also remind passengers to pay attention to pedestrians and vehicles behind when they drive down the door. It can also help users cope with complex traffic flow outside the vehicle with functions such as traffic sign recognition, forward collision warning, rear end collision warning and protection.

In addition to these hard core protection measures, the EX30 also has some "soft" concerns. For example, it uses a large number of sustainable and environmentally friendly materials, and the AQI air quality monitoring system that can effectively filter 95% PM2.5. It is like directly moving Nordic forest air into the car. The air in the EX30 car is fresh and healthy enough, regardless of haze or sandstorm weather.

The layout of the three models makes Volvo electrification go steadily

It is worth mentioning that from the authoritative market survey data, young people have a very distinctive personality. They are assertive, actively embrace innovation and modern technology, and are more likely to accept more innovative and interesting new energy vehicles.

Against this background, Volvo has launched the EX30 in a timely manner. While the EX30 has "gold content" and "new content", its overall positioning and product strength can be said to be tailored for young people. It is believed that it will help Volvo open up the youth market, especially the market for new users.

And before EX30, Volvo has launched EM90 and EX90 targeted at different consumer groups: EM90 positioned the Nordic pure electric luxury MPV, creating top comfort and safety for business and family users; As a brand new flagship SUV of pure electricity, EX90 is equipped with many innovative safety functions, which is sufficient to meet the needs of users for high-quality vehicles. The product matrix composed of these models is completely different from the perfunctory array launched by other international brands. It is a combination with more perfect market coverage.