along with ninety-five After 00 The younger generation, which is dominated by the latter, has gradually become the main force of China Mobile's social networking, and social needs have also changed. These young users are more inclined to have fun and diversified forms of social interaction. At the same time “ Expand column ” 、 “ Maintenance spark ” And so on. Rich technical capabilities such as audio, video, graphics and text, and short videos further broaden the social scene.
iiMedia Research( Ai Media Consulting ) Data display, two thousand and nineteen The number of social users of China Mobile reached eight point six two Billion, estimated two thousand and twenty Annual user scale breakthrough nine Billion. Analysts from iMedia Consulting believe that the large scale of mobile social users also means more market possibilities.
At present, the stranger social platform in the head has rich resources and strong barriers, but it also gradually exposes the problems of lower and lower quality friends and miscellaneous information.
At the moment when the head social platform is facing difficulties in innovation, new entrants are aiming at the vertical social field to quickly seize the segment track, add interesting and trendy social elements, integrate more pan entertainment content and play methods, and seek new traffic growth points.
Netease Yunxin and super popular virtual social networking - Whelp ZEPETO Socialize with well-known strangers in China -Uki The cooperation was reached to help the platform build the [Instant Messaging] module and realize diversified private chat, group chat and other functions. Through the technical capabilities provided by Yunxin, the two platforms constantly iterated and innovated social play methods, effectively completed the highly viscous connection between people, and improved the interest of social products and user experience.
Whelp ZEPETO- Popular virtual social networking products, Yunxin helps players interact!
ZEPETO It is a very popular face pinching software, dating back to two thousand and eighteen year eleven The whole network will be screened when it goes online in June. Yes two thousand and eighteen year eleven Monthly Global app store 's top application, and then two thousand and nineteen year two Month, ZEPETO The localized Chinese version was released, “ Whelp ZEPETO” 。
Whelp ZEPETO To create your own 3D Cartoon characters are the starting point, and users will create 3D Virtual images are integrated into real scenes to achieve social interaction with small partners, strangers, etc. The new and interesting experience mode quickly attracted a large number of players.
Whelp ZEPETO The magic lies in that it uses the camera to generate an image very similar to the user himself, and this cartoon character can also do various actions. As a virtual social product, social function is indispensable. Users can set their own nicknames, add friends or be added by others. After successful addition, they can start chatting. In the chat scenario, even the emoticons are users 3D Image generated. More Than This, 3D There are more ways to play with the image, such as when users do a good job 3D After the image is created, relevant photos can be generated for taking photos alone or with friends. Of course, there are more postures and props waiting for users to unlock. For example, a single person can take photos with a puppet, and a couple can show various lovers Pose These photos can also be further extended to WeChat groups, post bars, microblogs and other platforms to achieve further social interaction, forming a social carnival that extends beyond the platform, thus gradually cultivating the sense of belonging and identity of players to the virtual community.
The interactive demand of users' virtual social interaction makes Zai Zai ZEPETO Constantly upgraded and optimized, specially created “ find ” and “ world ” Two sections, “ Wear PK” ， “Party Game” ， “ Heat list ” , everything can meet the social needs of users. Players can swim in Zaizao World, get to know more friends, have new fans, and play with new friends in Zaizao World. From the terror classroom to the theme park and water park with all kinds of amusement facilities, meet new friends in the whelp world with various themes.
Behind the above social interaction scenes, Netease Yunxin IM Instant messaging, peer-to-peer single chat and group chat ZEPETO Create more professional social communication scenarios.
Provide point-to-point single chat function through Netease Yunxin ZEPETO Users on can add friends and chat with them privately. The supported message types are very rich, including text, pictures, voice, video messages, etc., making communication barrier free. In addition, after paying attention to friends, users can also initiate invitations to create multi group chat, open interesting games, interact and discuss together, so as to increase the immediacy, interactivity and effectiveness of communication between users and deepen the real interest of the virtual world.
According to statistics ZEPETO The cumulative number of registered users in the world reaches one point seven Billion + , the average daily use time of users is up to 40min Users are mainly women, ranging from primary school students to white-collar workers, with a wide age distribution. stay Appstore First in many countries and regions, two thousand and eighteen At the end of the year, he continued to dominate the list Appstore Many special topics and application recommendations are the favorite of contemporary young people APP one of.
Uki- suffer greatly ninety-five As a social product favored by post groups, Yunxin provides them with diversified communication channels!
Uki APP It is developed by Shanghai Niuka Information Technology Co., Ltd ninety-five Social products favored by the post group, users can Uki Record life, find love and friendship, and create music, photography and other high-quality content.
Uki The overall design of the product interface is simple and clear, which is very suitable for the young generation. First registration Uki Users can create their own personal image and long hair or Short hair? Big eyes or Small eyes? Forest fresh or Sexy and fashionable? It's all up to the user! After entering the home page of the product, you will see that the platform matches and recommends online products according to the interests of both parties U Friends, you can also unlock voice calls, send pictures and other capabilities after mutual attention. In addition, there are also fun voice controlled friends making, using voice to meet new friends, and using voice to pick up who you like to start a conversation. The more you play, the more you will fall in love with strangers “ sound ” People.
Since it is a stranger's social intercourse, it requires skills to talk with strangers through private conversation, otherwise it is easy to fall into awkward conversation. But through popular parties on the platform, you can enter into multi group chat and join many families. Even for people who are not fond of speaking, you will climb the stairs from time to time to see what others have said.
There is also a dynamic square that allows every user to truly display and release himself, so that every sharing will be responded to, and every self-expression will be understood.
in addition Uki The government has been actively fulfilling its social responsibilities. this year three month five Day and six Day and night, Uki Official association sixteen Gold medal hosts launched two games with the theme of " Tongxin Campaign, come on Wuhan! " Charity party. All proceeds from this party were donated to Hubei Charity Federation " Care plan for epidemic prevention and control " The project is used to express condolences to the staff engaged in prevention and control at the grass-roots level.
this year six month eight Solstice seventeen The Shanghai Information Consumption Festival was held on the same day Uki Consumption carnival activities. Grasp the two main lines of stimulating consumption and fulfilling social responsibility. The first is to give users a discount. During the activity, users purchase the full virtual 3D Clothing, enjoy eight Discount. The second is to use positive energy to influence young people. Uki Professional psychological consultants are invited to bring ten A psychological consultation party. Help with epidemic and other social hot spots ninety-five After cultivating a positive attitude, establish a correct outlook on life and values.
Uki Combining the advantages and characteristics of its own online online audio-visual platform, it will continue to spread positive energy for the society and users through online activities.
Is a valid connection Uki To provide interesting and interesting interaction channels, Uki The instant messaging module is connected to realize U Online private chat with friends and popular party group chat function enable seamless connection of user experience.
[Flexible and easy-to-use private chat function]
stay Uki In the user communication scenario, the use of Yunxin Single Chat is very flexible. When users enter the home page, what they see is that the platform displays the probability of resonance according to the characteristics of the virtual avatar, the interests and hobbies filled in by users, friends preferences and hierarchical attributes U Friends, at popular parties and dynamic squares, if users U If you are interested, you can have further private chat.
At the same time, Yunxin's point-to-point chat supports a wide range of message types, including text, pictures, voice, geographical location, files, notifications, prompts, custom messages, etc. In addition, it is worth mentioning that when the user meets the U When a friend wants to get a quick reply from the other party, NetEase Yunxin uses two solutions to make communication more timely: on the one hand, it uses the online status subscription ability, so that users can send messages when observing each other's online status, which greatly improves the communication efficiency of both parties; On the other hand, using the push function, the messages sent by both parties on the platform can be reminded on each other's mobile phones through the push capability, ensuring that IM Message delivery rate, Netease Yunxin IM SDK from 3.2.0 Since the introduction of third-party message push to increase the message delivery rate, the currently supported third-party push is Google FCM Push, Xiaomi push, Huawei push OPPO Push VIVO Push, Meizu push.
Left: U Single chat list interface, showing online status, right: single chat interface
[Refuse to chat in groups]
The group chat function of Netease Yunxin is mainly used for Uki The popular party scene, the party module has blind date, auction, heart (blind date), on-demand singing, game play, radio multiple links. The platform divides the party room according to different topics, and users can participate in the party room according to the topics they are interested in and get bored with like-minded partners.
Netease Yunxin provides group chat for ordinary groups. Ordinary group is similar to current group IM The discussion group or fast multi person conversation in the chat application is suitable for the scenario of quickly creating multi person conversation.
Multi person chat at popular parties
with ninety-five After 00 The younger group represented by the latter is more active in the field of mobile social networking, which also shows more diverse social needs, and is keen to explore more interesting and trendy social ways. In the new era of social interaction, Uki Together with Netease Yunxin, we will also explore more pan entertainment play methods, meet users' constantly updated social needs, and strive to achieve innovative social products with functions and play methods.
Whelp ZEPETO and Uki This kind of interesting, versatile and trendy social product allows every player to release himself and make new friends in his favorite products. In the future, Netease Yunxin will continue to empower social customers, help them create diversified communication scenarios with technology, and let social products have more interesting new ways to play!
