Weekly Home Furnishing Broadcast 51 | 2021 Quality Manufacturing Sina Home Furnishing Enters Shandong Famous Home Furnishing Enterprises

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The 51st issue of One Week Home Broadcasting has gone live! welcome Watch!

2021 Quality Manufacturing Sina Home Furnishings went into Qingdao and Linqu to visit consumer trusted brands

From July 5 to July 9, the "Innovation and Transformation of Quality, Manufacturing and Business 2021" launched by Sina Home came to Shandong, visited Qingdao and Linqu, and visited seven consumer trusted brands. "Quality Manufacturing" is a large visiting group composed of Sina Home's general manager group and chief editor group, which visits high-quality consumer brands on the spot, discovers the stories behind quality home furnishing, and transmits the exemplary power of high-quality brands.

The seven enterprises visited this time include Degao Health Home, Qingdao Yimu, Hisense Hitachi, Hisense Video, Warren Doors and Windows, Green Shield Zhongtian Doors and Windows, and Huajian Aluminum. They are highly praised by consumers and have outstanding performance in product, innovation and brand strength.

Through field visits to enterprises' factories and symposiums, the event deeply investigated the details behind product manufacturing, and through the power of the media, from the perspective of consumers, it deeply understood the current situation and upgrading strategy of enterprises in many dimensions, such as product manufacturing, R&D innovation, brand layout, and at the same time, it also demonstrated the ingenuity of major brands, Enjoy the new style of the enterprise driven by innovation.

Red Star Macalline has reached strategic cooperation with Fantasy Home

On July 3, Red Star Macalline and Fantasy Home signed a strategic cooperation agreement in Beijing. On the premise of complying with the Anti monopoly Law, the Anti Unfair Competition Law and other relevant applicable laws and regulations, and with the common goal of promoting the healthy development of the industry and better meeting the needs of consumers, the two sides will carry out comprehensive cooperation in the fields of optimizing the industrial competitive environment, maintaining the industrial business order, sharing resources, digitization, etc. In this strategic cooperation, the two sides reached a consensus on the following contents: maintain the fair competition order in the household market nationwide, and resolutely eliminate unfair competition behaviors such as "one out of two"; Mutual opening of supply chain brand resources; Jointly maintain the industry marketing order, and resolutely resist the market dumping below the cost price; Implement the business purpose of "integrity first" and "service first", and protect the legitimate rights and interests of consumers; Jointly promote the digital transformation and upgrading of the industry. This strategic cooperation between the two sides fully demonstrates the common belief of the two sides in industry norms: under the new consumption wave, the pursuit and desire of the public for high-quality life not only need a standardized, healthy and high-quality market environment to support, but also need to constantly upgrade products, technologies and services. In the context of the centennial of the founding of the Communist Party of China, the two industry leaders are standing at the forefront of the industry development, caring for consumers and partners, and adding more confidence to the sustainable development of the industry.

Shell seeks housing for 8 billion yuan to purchase Shengdu Home Decoration

On July 6, Shell House announced to acquire 100% of the equity of Shengdu Jiazhuang, with a total price of no more than 8 billion yuan. It is reported that this transaction needs to be approved by the regulatory authorities, and the acquisition arrangements will be promoted in stages according to the customary delivery conditions, including regulatory approval. The transaction is expected to be completed in the first half of 2022.

Peng Yongdong, the chairman and CEO of Shell House, said: "We are very happy that Shengdu has joined Shell and look forward to the strong synergy effect of this acquisition." In 2019, Shell tested the home decoration industry with "quilt" as a sub brand. This acquisition of Shengdu is expected to strengthen Shell's ability to provide better residential services to meet the changing needs of customers. Yan Weiyang, founder and chairman of Shengdu, said: "Shengdu is a practitioner of the whole decoration model in China's home decoration industry. Through 19 years of deep cultivation, it has grown into a well-known decoration enterprise in East China. Through this cooperation, Shengdu will work with Shell to achieve strategic synergy in the industry upstream and downstream."

Enoch 3.0 Home Decoration Festival "Design Excellence" Competition Launched

On July 7, Enoch Ceramics invited the designers in the home decoration industry to participate in the "Design Excellence" competition of Enoch 3.0 Home Decoration Festival. Since 2017, Eno Tiles has started to study rock slabs (big slabs), and is committed to producing household products that users like. At the same time, for the original tile plate, Enoch has always regarded it as the lifeblood of the enterprise, and continuously empowered brands and designers. It is reported that this competition lasts from July 7 to 30. During the period, July 7-15 is the time for the designers to upload their works. All uploaded works will be published on the whole network on July 16. July 17-26 will enter the online voting stage. The competition will select the top 15 award-winning designers through online voting, and publicize the award-winning designers from July 27-30. The final award-winning designers will be invited to participate in the award ceremony of the "Design Excellence" Design Contest of Inno3.0 in August, and award certificates and prizes. The top 15 award-winning designers will also participate in the recording of Sina Home's "Looking for Chinese Life Samples" program. At that time, Sina Home will promote personal brands of relevant designers as a media platform.

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