2024.5.20-2024.5.26 | One week academic lecture preview

[Reporter]

Xu Xiaoyan

(Associate Professor, Department of Business Management, School of Economics and Management, Southwestern University of Finance and Economics)

[Moderator]

Gao Yuetao

(Associate Professor, Marketing Department, School of Management, Xiamen University)

Time

15:00-16:30, May 21 (Tuesday)

[Location]

Nanqiang II 102

Report Summary

In medical services, the existence of information asymmetry has led to the phenomenon of over treatment and undertreatment in the medical service industry. These behaviors motivated by doctors' economic motives cannot bring additional value to consumers. This study uses the game theory model to explore the causes of medical insufficiency. Unlike previous articles that focus on medical deficiencies caused by capacity constraints, insufficient doctors' ability, reputation considerations, price competition and other factors, this study explores a mechanism of medical deficiencies caused by pure economic motivation. Through the dynamic search model, our research finds that in equilibrium, overtreatment and undertreatment coexist. Consumer search and belief updating in dynamic decision-making play a key role.

[About the reporter]

Xu Xiaoyan, Associate Professor, Department of Business Management, School of Economics and Management, Southwestern University of Finance and Economics, Master Supervisor; He obtained a bachelor's degree in applied mathematics from the University of Science and Technology of China and a doctor's degree in management from the Business School of the National University of Singapore; The main research interests include contract design, consumer decision-making under behavioral deviation, medical management, digital platform, and agricultural platform; Research results are published in Journalof Marketing Research , Economics (Quarterly), etc. In addition, Professor Xu Xiaoyan has extensive industry contacts and presides over a number of horizontal topics.

[Reporter]

Han Shihui

(Professor, School of Psychology and Cognitive Science, Peking University, and researcher, McGovern Brain Institute, Peking University)

[Moderator]

Li Weidong

(Professor, Department of Business Management, School of Management, Xiamen University)

Time

15:00, May 22 (Wednesday)

[Location]

Nanqiang II 310

Report Summary

The rise of cultural psychology was deeply influenced by Gilt Hofstede, a Dutch psychologist and management scientist. In recent years, cognitive neuroscience has also carried out a series of studies on the nature of culture, neural mechanism and the relationship between culture and behavior from the perspective of brain science. This lecture will introduce the methods and experimental findings of cultural psychology and brain science research, as well as the resulting new theoretical assumptions about culture, and discuss the impact of culture on self representation and inter group relations, as well as possible applications in other disciplines.

[About the reporter]

Han Shihui, professor of School of Psychology and Cognitive Science, Peking University, and researcher of McGovern Brain Institute, Peking University. He is mainly engaged in cognitive psychology and cultural and social cognitive neuroscience, mainly studying how sensory experience, cultural experience, social group relations and genes affect human social cognition (including self face recognition, self reference processing, pain empathy, social classification of faces, group conflict, death awareness, etc.) and neural mechanisms. He proposed and published the theoretical model of culture behavior brain loop on human development, the theoretical model of asymmetric ethnic processing on social group processing, and the theoretical model of oxytocin's social adaptation function. Academic monographs published by Oxford University Press in 2017 The Sociocultural Brain 。 stay Nature Review Neuroscience, Nature Human Behaviour, Annual Review of Psychology, Trends in Cognitive Sciences, PNAS，Brain, eLife, Journal of Neuroscience, Psychological Science, Psychological Inquiry, Journal of Experimental Psychology: Genral, Journal of Experimental Psychology: Human Perception and Performance, Journal of Personality and Social Psychology More than 200 academic papers have been published in academic journals such as. Social Cognitive and Affective Neuroscience and Neuroscience Bulletin Associate Editor.

【 Reported by]

The Party

(Assistant Professor, School of Business, University of Hong Kong)

[Moderator]

Chen Yunqing

(Assistant Professor, Marketing Department, School of Management, Xiamen University)

Time

10:00-11:30, May 23 (Thursday)

[Location]

Jiageng II 111

Report Summary

Live broadcast e-commerce, an interactive online shopping model that integrates real-time video streaming and instant purchase functions, has gradually developed into a mainstream shopping channel. Compared with traditional e-commerce, live broadcast e-commerce enables consumers not to search for products in person, but to find, purchase and carefully plan attractive products by the anchor. Consumers no longer need to search for products, thus changing the shopping experience. Therefore, it is crucial to study the role of anchor selection in the success of live broadcast e-commerce. This study uses the impact of the policy of banning the e-commerce chain of live broadcasting rooms in 2020 to explore the impact of narrowing the selection channels on anchors, consumers and platforms. The study found that reducing selection channels can significantly improve the e-commerce performance of anchors, especially for small and medium-sized anchors. This performance improvement stems from the anchor's ability to select more matching products in a smaller product procurement market. This is due to the restriction on anchors to search and select products on a single platform, so that they can more accurately understand the distribution of product quality within a single procurement channel. Therefore, they can select more attractive and matching products for the live broadcast room. We excluded other possible explanations and conducted various robustness tests. Our research has important management significance for the anchors, consumers and platforms in the live broadcast e-commerce ecosystem, and also provides useful guidance for platform operators in formulating and implementing product procurement and channel access policies.

[About the reporter]

Dr. Dang Chu, Assistant Professor, School of Business, University of Hong Kong. The main research area is quantitative marketing model. Research interests focus on consumer information search behavior, social media and online celebrity marketing. Her research results were published in Marketing Science, Information Systems Research Etc.

[Reporter]

Enforce

(Associate Professor, Department of Marketing, Guanghua School of Management, Peking University)

[Moderator]

Gao Yuetao

(Associate Professor, Marketing Department, School of Management, Xiamen University)

Time

10:00-11:30, May 24 (Friday)

[Location]

Jiageng II 111

Report Summary

Customers' reward programs are widespread various industries such as airline, hotel, groceries, and golf club. We study a monopolists' profitability on its simplest case, the buy-X-get-one-free program, and see whether it can induce more profit than a static pricing in the conventional sense. A simple answer is yes, as the static pricing is a special case for X equals infinity. However, we find the opposite, that reward program can never outperform the static one for the monopolist case. This result is quite robust in various situations including a flexible cost structure, credit-specific pricing, and most importantly, a flexible specification of customer heterogeneity. Intuition and managerial implications are discussed.

[About the reporter]

Xing Li is an Associate Professor of Marketing at Guanghua School of Management, Peking University, He joined Peking University in 2016 after receiving his Ph.D. in economics from Stanford University. His research interests cover online advertising, durable goods pricing, UGC community, as well as intellectual property and incentive schemes in the field of economics. He published in leading international journals such as Management Science, RAND Journal of Economics, The Economic Journal, Journal of Academy and Marketing Science, and Chinese academic journals such as Journal of Marketing Science and Studies in World Religions.

[Reporter]

Lin Xiuqin

(Dean and Professor of Intellectual Property Research Institute of Xiamen University)

[Moderator]

Yuan Xina

(Professor, Marketing Department, School of Management, Xiamen University)

Time

19:00-21:00, May 25 (Saturday)

[Location]

Jiageng-1 404

Report Summary

This paper discusses the copyright ownership of AI generated works, the application boundary of patent protection in algorithm innovation, and how to adjust and build intellectual property strategies to adapt to the AI era, so as to promote technological innovation and fair competition.

[About the reporter]

Master of Law of Oxford University, Doctor of Law of Xiamen University, Visiting Scholar of Jesus College of Cambridge University and Asia Africa College of London University. He is currently the president, professor and doctoral supervisor of the Intellectual Property Research Institute of Xiamen University, professor of the Law School of Xiamen University, member of the Professor Committee of the "Belt and Road" Research Institute of Xiamen University, executive director of the National Intellectual Property Training (Fujian) Base, and director of the National Intellectual Property Strategy Implementation (Xiamen University) Research Base.

https://sm.xmu.edu.cn