How can a team of 12 people create advertising works that impress large companies?

The behind the scenes production of commercial advertisements is a very large collaborative project. From creativity and script to shooting and late stage, sometimes there are hundreds of people behind an advertisement.

But in a small seaside building in Shenzhen, there is an advertising creative company with 12 people: CHOCKYIDEA. They often stand out in the advertising competition with well-known companies, and work with multiple production teams to make Tencent Vivo and other large companies are satisfied with their works and complete projects worth tens of millions of dollars every year.

How can this small team have such strong cohesion and burst out such great energy?

Every good idea is hard won. Brainstorming three or five times and changing ten or eight drafts is a common thing. Sometimes it turns out that the first discussion may be the best, Therefore, the discussion contents must be recorded.

"Otherwise, we will often fall into: What did we say then? There was a very good idea before! But all the people present can't remember and look at each other. "

In the past two years, we have often worked at home, and we can't sit together, which will make brain attacks inconvenient. Everyone began to think of ways to chat about creativity online. At the beginning, we talked in the group, and everyone was also very enthusiastic, but we often went astray when we talked, and we often had to "climb the building for a long time" if we wanted to look back at those flashes of inspiration in a bunch of facial expressions and other topics.

"We must find a way that can not only discuss freely, but also record and save conveniently" The students of Touchcode team tried almost all the collaboration tools on the market. Finally, they decided that, Move Brainstorm to the online documents of enterprise WeChat.

From the first day of receiving the project, a shared document has been set up. Brain attacks on the whole project will be concentrated in this document. Why did you choose this way?

Because the chat software on the market is generally not focused, such as people who often chat with each other; The special creative recording tool is not convenient for discussion - if you want to start a discussion, send a video picture material, you have to go back to the group.

On the other hand, the online documents of WeChat allow people to write any inspiration in it whenever and wherever they want to discuss, and there is also a comment area where they can chat. If there is a good reference film, it can also be uploaded to the microdisk, inserted into the document, and integrated into the material library.

In the past, we often had to "rush" to discuss in groups or meetings, If we talk about a topic, we feel that we didn't think well and didn't throw out our ideas in time. A topic will be missed in the past. But when the brain burst is transferred to the document, you can jot down a keyword and attach a picture.

The once impressive Tencent job advertisement "Resume is about to be submitted" originated from a student who likes emoji and likes making facial expression packs and wrote in the document: "Resume is about to be submitted!"

There are 12 people in the Touchpoint team, almost everyone has multiple roles and focuses on different projects at the same time. In order to ensure that the project is not confused, there used to be a big white board in the office, on which everyone would write their work content, progress, and the stage of each project. A glance back at the white board will make it clear.

However, we often go on business trips, and sometimes we are not in the company for a week, so the whiteboard cannot be updated in time. In addition, affected by the epidemic in the past two years, they often need to work at home, How can we live in different places and advance together?

This whiteboard was also moved online by Touchcode students. After investigating more than a dozen project collaboration tools on the market, the Touchcode team created a "round table collaboration billboard" using the online form of WeChat.

Your work content and progress are clearly recorded in the form. If you need help to solve problems, you can directly @ relevant students to discuss and solve them together. Gather the wisdom and strength of the team whenever and wherever.

"In fact, there are many similar form tools on the market, but we often need to cooperate with external production teams, such as field notes and announcements, which not only need internal colleagues to know the progress, but also need to synchronize with external cooperation teams. Other tools need everyone to download and register before they can be used, Only enterprise WeChat online forms, as long as the other party uses WeChat, we can work together, which is very convenient. "

In this team without KPIs, these tables clearly record the work of everyone, It can also make everyone's role and contribution in the project clear at a glance, This is undoubtedly the most direct affirmation of everyone's work.

The team member said: Here, everyone is doing the right thing together, tired and happy.

In the "Collaboration Kanban" of Touch Code, there is also a column "Today's highlight summary". Here, we will record the best ideas, the best ways to improve the team, and even the best cold jokes, and highlight members will get an afternoon tea every day.

Founder A Qiu called this "adult red flower" - who said that when we grow up, we don't want red flowers?

"Advertising creativity is a work that can easily be ignored. In many revisions, even I don't remember what sparks I have generated. I hope these sparks are seen by each other, and the contribution is valuable. Only in this way can we go together and go further"

Before that, one team member became a highlight of the day because he created some "swarm robots" for everyone with a few lines of simple code through self-study basic programming.

"Paid drinks The water reminder will remind people to drink more hot water in the group every morning and afternoon;

In this office with gym, tatami and musical instrument room, there is always a pleasant atmosphere and cheerful laughter. We are not only colleagues who fight side by side, but also friends who can play and fight. It seems that the cohesion of the team is naturally formed in such daily life.

"When every idea is not missed, every project can be delivered with high quality, every effort can be seen, and everyone feels that they are cherished by the team, the rest of the things, such as Making good works and becoming a good company will naturally follow. "This is what the founder of Tiptop, Ah Qiu and Ah Chen have always believed.

A small team can also be a good team or a team moving forward. Touching Code has used its own innovative ways and new ideas to create common office functions in WeChat and become the best helper in work. Let small teams break through Send out great energy and become a company with hard power, good atmosphere and desirable.

If you also have various wonderful uses of WeChat, please share them with us in the comment area.

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