Enterprise WeChat, so that every enterprise has its own WeChat.
It takes 133 processes to make a small zipper. The average price is only 1 yuan, and the gross profit of a zipper is only a few cents.Xunxing Zipper has been doing such business for nearly 40 years.
In the increasingly competitive manufacturing industry, Xunxing has achieved high quality, fast speed and good price. It has not only become the largest zipper supplier of cross-border e-commerce SHEIN, but also its products have followed the steps of Chinese astronauts into space,It has become made in China in the true sense of "going global".Xunxing Zipper has delivered a beautiful report card with an annual revenue of 2 billion+and a net profit of more than 100 million.Behind the achievements is the digital transformation of Xunxing Zipper for customers, upstream and downstream and internal enterprises, which is a new attempt to revitalize the vitality of the manufacturing industry.
How can we speed up?
Flexible supply enables quick return of small orders "China's manufacturing industry is constantly embracing changes. We should not only compete with price and quality, but also compete with who can respond to the market faster."Xunxing Zipper CIO Lin Yu shares.In the past clothing industry, the style was relatively simple, and the order volume was large. Brands would basically prepare goods for the first half of the year once they opened the order.Take zippers as an example. After the order meeting between Xunxing and brands, hundreds of thousands of zipper orders will be produced in an orderly manner according to a half year cycle. The pace and cost of production are relatively controllable.But now, people's demand for clothing tends to be personalized,Brands should also adjust in real time according to the trendWhole.therefore,"Small order fast return" mode becomes more competitive."Small order fast return"It means that brand customers tend to measure the models with one or two hundred "small orders" first, and then retest the models with good sales volume and other data dimensions, and issue large-scale production orders after confirming the "potential of popular models".Do it in this way.It can quickly launch new products while avoiding problems such as overstock and unsalable inventory,It is a good thing for brands to do more at one stroke.In the zipper industry, the average production cycle is 7-10 days, but now fast fashion clothing brands have very short delivery periods,The current order will be produced within 3 days.At the same time, orders are very dense, and the quantity of each order varies. At least, one order has only a dozen zippers.One second, 12 zippers of model a are required, and the next second, 200 zippers of model b are required. It is hard to cope with the real-time jumping.The world's martial arts are fast and unbreakable.In the face of complex, real-time and changing customer needs, how does Xunxing Zipper ensure quality, quantity and delivery time without making mistakes?It is impossible to rely on people alone, and we need to use digital tools to achieve it.Through digitalization, Xunxing shares the supply chain data in the system with the footwear and clothing brand, and the data integration and sharing of orders, production progress, quality, inventory and logistics. It is clear at a glance: what type of zipper, how many zippers, when to transport, where to transport, input in the system, all managers and production personnel,The order data can be seen on the mobile phone at all times, and the factory workshop can directly produce and prepare goods according to the data board.Whether a cat can walk in a straight line depends entirely on the mouse.The digital upgrade of Xunxing comes from the demand of the market, and enterprise WeChat helps this process.Lin Yu, the IT director of Xunxing Zipper, said, "Digitalization has given traditional manufacturing new capabilities, enabling us to respond to market changes quickly."
How to reduce the cost?One address book enables comparison among three stores If you want to quickly respond to the market and seize the first opportunity, you can't just speed up by yourself.After all, in the whole industry chain,No factory can complete all orders and demands alone.Xunxing is very clear: no matter how fast we are, it is only a link in the industrial chain. We must connect with upstream and downstream industries, and interact with each other to create opportunities.So, how to team up with the upstream and downstream to achieve efficient collaboration across enterprises?Lin Yu believes that:"Although the production efficiency of Chinese enterprises has reached the top in the world, the cooperation between upstream and downstream of the industrial chain needs to be strengthened."In the past, Xunxing Zipper had to contact upstream suppliers and organize downstream distributors to purchase raw materials. If there was an urgent order, when would the goods be delivered, and how was the progress.The process is tedious, the progress is slow, and it is easy to make mistakes.Even if the order can be received and made, it will be delivered.Logistics is also a crucial link.Xunxing Zipper has a large number of overseas customers. In addition to the time limit of "delivery in 2-3 days", Xunxing Zipper has a great demand for air transportation. Every year, the air transportation fees paid to logistics suppliers alone cost nearly 10 million yuan.Air freight is different from ordinary express delivery. The ticket price changes from time to time. The salesperson can only make a single inquiry for different logistics suppliers.It takes a lot of time to make a telephone inquiry, send an email to confirm the price, and make the final decision. It may also change the ticket price when making the decision, and everything will have to start again.Take an emergency order in Bangladesh as an example, the customer requires delivery within 3 days.The salesperson had to call and email the six logistics suppliers one by one to confirm the price and flight.The most troublesome thing is that six logistics suppliers replied to the quotation,When preparing for the decision, the cheapest one has increased its price. Because the ticket price has changed, it has to re quote。Even before, only two of the six logistics suppliers replied that the price was not cheap, butThe delivery deadline is at hand. Even if it is expensive, you can only choose one.The cooperation with the world's top footwear brands has opened Xunxing's mind,Know that digitalization can be used for upstream and downstream cooperation.The "upstream and downstream" function of WeChat has provided a solution to the problem of logistics transportation, which is a headache for enterprises.First of all, in order to find people easily, Xunxing added 10 logistics suppliers with close cooperation to a set of enterprise WeChat "upstream and downstream address book".In this way, you can find people in enterprise WeChat by sending messages like WeChat without calling or sending emails.At the same time, the upstream and downstream address books of the enterprise WeChat can also isolate suppliers from each other, and prevent interference such as price control in the middle.then,Xunxing has developed a logistics inquiry, comparison and negotiation system to share the system with 10 logistics suppliers through the "sharing application" function of enterprise WeChat upstream and downstream.These suppliers can use this set of logistics system to submit and modify quotations without downloading an app.past,Each RFQ/quotation processing takes more than half a day for the operator. Now, the operator can complete it in less than 20 minutes and find a logistics supplier with better cost performance.On the whole, the transportation cost will be saved by at least 20%, nearly 2 million yuan.These saved costs and improved efficiency will be turned into profits of the enterprise.Lin Yu said, "Manufacturing enterprises can't fight alone. They have to work together with upstream and downstream teams in an agile way. Only by connecting with digital tools can they enjoy the orders brought about by the upgrading of the industrial chain. The upstream and downstream functions of WeChat can reduce the cooperation gap between enterprises and enable different enterprises to work together in an agile manner like the same enterprise." How to strengthen management?A set of tools to achieve management change Xunxing's digital process,It is not easy. It not only has to deal with the pressure of external coordination, but also faces the problem of driving internal.The digitalization of China's manufacturing industry is shifting from external drive to internal drive, and management solutions need to be more in line with corporate culture and local conditions.In this process, the value of enterprise WeChat is not only reflected in the above specific business level, but also reflected in the internal enterprise.First of all, the internal strength of enterprise management has been enhanced: Management is borderless. The change of management consciousness is ahead of the change of technology and tools.Lin Yu has always stressed with the team that "the IT Information Department is a 'business solution consultant', we need to go faster than business, and better use digital tools." As the first batch of manufacturing enterprises using enterprise WeChat, Xunxing uses enterprise WeChat to sort out the whole business process and departmental processes, and improve internal office efficiency through the accumulation of projects one by one,It enables closer integration between businesses, optimizes multiple links, and develops better internal skills.Secondly, standardization+personalization has realized digitalization according to local conditions: In Xunxing, the application of enterprise WeChat has both standardized and personalized expansion.While applying different WeChat modules of enterprises to enrich the existing functions, Xunxing can also customize its own applications, put them in the enterprise WeChat, and then share this set of system with enterprises cooperating with the industrial chain through the upstream and downstream sharing of enterprise WeChat, which enlivens the entire digital system and data, and also realizes the value co construction of the industrial chain.Finally, let employees actively participate: Xunxing internally emphasizes that "all information technology means or tools must be very simple".Only in this way can employees not reject change.They think it is convenient and quick to start, so they can actively participate rather than passively accept.The consistent experience of WeChat and enterprise WeChat has become the key that employees are willing to accept.In the process of collecting opinions on the use of digital tools in Xunxing, they can receive ten or twenty suggestions on enterprise WeChat every day, such as how to make the system more convenient and whether to launch new functions.The more people use it, the more they will actively generate ideas."To survive, we must change, to change, we must grow, and to grow, we must constantly innovate ourselves."This famous saying of Henry Bergson, the Nobel Prize winner in literature, is vividly reflected in the reform of Xunxing Zipper.
In Xunxing,We see the rapid response of market orientation, the synergy in the industrial chain, and the inward self innovation of enterprises.In the future, WeChat is expected to accompany more "Xunxing" enterprises, connect more Chinese manufacturing enterprises, and help the journey of butterfly change.
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