How was the app that 246 million users couldn't put down?

"The beauty camera must be turned on when taking photos!"

Every time you open Meitu Xiuxiu, you can find new filters and stickers. It seems that this app will never go out of style. No wonder it has become a daily routine for 246 million monthly users of Meitu to take pictures with Meitu Xiuxiu and Meiyan cameras.

Meitu takes "technology makes beauty easier" as its mission. In addition to the familiar Meitu Xiuxiu and Meiyan cameras, it also continues to innovate and launch new products, hoping to make users' lives and work better.

What kind of team and how can we work to create products that we can't put down?

At the beginning of entrepreneurship, Everyone is used to holding "station meetings", Whenever you have a new idea, stand up and discuss it in a circle on the seat or in the tea room. Timely discussion has captured many fleeting inspirations.

After the expansion of the team, the office area is also divided into different cities and floors. In order to maintain a discussion atmosphere where you can talk whenever you have ideas, The technical director of Meitu made a lot of comparisons in the office communication tools on the market and asked them "Why did they finally choose WeChat?" Their answer was also simple: "Because the enterprise WeChat connection is convenient, simple and not flashy, it is very suitable for this pragmatic young team."

Take the meeting as an example, Meitu once purchased a special online conference system, but everyone's experience was not good: Every optical login You have to input a long string of numbers and passwords, and conference links are often scattered in discussion groups. When it comes to a meeting, you can't remember which group the conference password is sent to, so you have to search through it; If overseas colleagues join the association, the effect will be even worse, and the time lag is obvious. We will start to discuss the next issue here, and overseas colleagues will say "oh" to the previous issue.

"But use enterprise WeChat to hold a meeting, one word, quick! The online meeting can be directly launched in the discussion group, without entering the account password and a long series of meeting numbers. 'Convenient and fast' is the most important. "

"In addition, the sound and picture fluency of the conference is also world-class, which is the underlying support of Tencent's decades of audio and video communication technology. In this way, team communication will not be troublesome because of poor tools. ”

If you make an appointment with colleagues in advance, the meeting time will also Automatically synchronize to everyone's agenda , automatic reminder before the meeting to ensure that everyone can attend on time. The WeChat signature of a senior manager of Meitu is to encourage everyone to directly click on the agenda and set his time when they have important things.

"There are too many messages received every day. It is troublesome to spend several minutes even during the meeting time to communicate. Directly on the agenda, I will look at my free time every day before going to work, and I will be clear about what items are in the meeting at what time. "

The problem of membership and meeting was solved, and the Meitu team also found the surprising place of the enterprise WeChat meeting.

In previous meetings, everyone was afraid that the good ideas discussed would not be remembered, and people often buried their heads in typing for fear of missing the key points, but opened them in the enterprise WeChat conference Cloud Recording System After the meeting, playback and text summary will be automatically generated, and everyone just needs to be fully engaged in the discussion, without being disturbed by such trivia as note taking.

A user-friendly technology and tool can free employees and focus on doing more valuable things.

Enterprise WeChat 「 Robot It's also very practical. Previously, if there was a bug in the background operation of Meitu, it was necessary to use SMS or email to push the background operation alarm. It also requires people to search, which not only wastes time, but also often misses the wrong email. Now, Meitu has created robots in the enterprise WeChat group, If there is any problem in the daily operation of the app, the robot will immediately push it to the corresponding group, and the R&D personnel will immediately receive the information and solve it in a timely manner.

In addition, Meitu has integrated hundreds of workflow processes such as attendance, reimbursement, approval, etc. into enterprise WeChat. “ Almost all process trivia in work can be handled quickly, so we can have more time to focus on creation. "

These topics are put forward and discussed in the group at any time. If there are feasible ideas in the discussion, everyone will immediately set up a project team to do it. All discussions in the group need not worry about the expiration of pictures and videos.

The Spring Festival series "Meitu Recipe" and the "China Chaose" series of filters containing traditional culture, which once set a new record of Meitu Rihuo, were born in daily discussions.

The rapid group discussion based on the enterprise address book can break the barriers between levels and departments.

The product leader of Meitu will invite everyone to discuss their feelings about the new functions at the weekly meeting, No matter what department and whether they know each other , if there are suggestions for the product, Can directly pull group discussion.

An employee of Meitu told us: "I found a product bug before, and the technical colleague directly pulled the group and I understood the situation, From vice president of product to development students, Quickly check the response, and give the expected time to solve the problem. After the repair is completed, we will synchronize with you to confirm whether the bug is fixed. Every discovery you make can make the product better. This sense of identity and acquisition is beyond expectations. ”

In addition to internal discussion, we should also open a window of inspiration. Metu also often invites other gods outside the company to share, providing fresh perspectives for everyone. How can we make everyone see the latest activities and participate in them on time? In the past, employees only wanted to check their mailboxes after regular activities ended by sending emails.

Now? HR will send the poster to the group and send an agenda invitation. Interested colleagues can add the activity to their own agenda by clicking it. They will receive automatic reminders before starting, and will not miss every wonderful sharing.

It doesn't matter if you can't participate in the time conflict, HR will also send relevant information to the microdisk. Meitu used to have similar cloud space precipitation data, but needs to apply for an independent account and permission. Now interested colleagues Don't go around asking who has the information and can share it, Click on the microdisk to see and search, and some files can be shared. The knowledge warehouse at the bottom of the box has become everyone's "inspiration treasure house".

For example, before the construction of a new office building, the company collected ideas from all employees: What is your dream office environment?

"There must be a gym!"

"There should be a standing office area!"

"Perhaps, could there be an outdoor bar?"

Previously, employees put their ideas to HR, HR uses traditional document collection, which takes a lot of time to sort out and paste line by line. Using online documents cannot guarantee the privacy of each employee's proposal.

Now? HR uses the "collection form" to collect information, which not only protects everyone's privacy, but also collects everyone's ideas at one time without additional sorting.

These expectations from employees will become the standard configuration of the new office building to be built by Metu, and all reasonable needs can be met.

In addition to the daily work environment as expected by employees, there are often small surprises to adjust life: whether it is a colleague's birthday or the anniversary of entry, Team leaders will receive reminders on their mobile phones and send their best wishes to their colleagues together with their partners, which is a valuable sense of ritual to light up the daily work.

How to manage the young generation of employees is a team problem faced by many companies.

In the team of Metu, whose average age is 26 or 27 years old, we can see that the company cares about employees' ideas and feelings, which stimulate employees' creativity. Enterprise WeChat also hopes to help Every creative team connects to create value.

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