2024.5.27-2024.6.2 | One week academic lecture preview

[Reporter]

Yang Yi

(Qiu Shi, distinguished professor of Zhejiang University, lifelong full professor)

Time

17:00-18:30, May 28 (Tuesday)

[Location]

Jiageng-1 507

Report Summary

With technological advancements like blockchain, many brands are exploring tokenized loyalty programs. Unlike traditional loyalty programs, which award customers with rewards that could only be applied only toward future purchases. Tokenized loyalty programs allow customers to trade their loyalty tokens for cash. This paper explores the value of such tokenization in the context where a firms sell to strategic customers who may purchase repeatedly. We find that when the firm adopts a s tatic pricing strategy, a tokenized loyalty program is advantageous relative to a traditional one when the level at which customers discount repeated purchase is either very low (e.g., for consumables) or high (e.g., experiential products). In contrast, traditional loyalty programs are more suitable for products with intermediate values. Moreover, a win-win region exists where, at intermediate levels of discount factor and strategic level, both the firm and customers benefit from the transition from traditional to tradable loyalty programs. Unlike traditional loyalty programs, tradable ones ensure a non-strict improvement in social welfare compared to scenarios without loyalty programs. Finally, we show that under dynamic pricing, traditional loyalty programs consistently dominate tradable ones. Our results shed light on the value and limitation of tokenized loyalty programs, and more broadly, how companies should jointly optimize pricing and loyalty program design in a repated purchase environment.

[About the reporter]

Yang Yi, Vice Dean of School of Management of Zhejiang University, Qiushi Distinguished Professor of Zhejiang University, lifelong full professor, doctoral supervisor, director of Institute of Logistics and Decision Making, director of Institute of Data Driven Decision Making, and national high-level talent. He graduated from the Department of Systems Engineering and Engineering Management of the Chinese University of Hong Kong in 2011. The main research directions include inventory management, revenue management and operation management. He has published more than ten papers in high-level international journals, especially in Management Science, Operations Research, Manufacturing & Service Operations Management, Production and Operations Management  He has published many academic papers on 24 internationally recognized top economic and management journals such as UT/Dallas. Undertake a number of national, provincial and ministerial projects, currently Naval Research Logisitics JORSC（ Journal of the Operations Research Society of China ）Of Associate Editor , Director of Random Service and Operation Management Branch of Operation Research Society, Director of Logistics System Engineering Professional Committee of System Engineering Society, Director of Intelligent Industrial Data Analysis and Optimization Branch of Operation Research Society, etc.

[Reporter]

Yu Jibin

(Assistant Professor, Department of Tourism and Hotel Management, School of Management, Xiamen University)

[Moderator]

Li Weidong

(Professor, Department of Business Management, School of Management, Xiamen University)

Time

9:00-11:30, May 31 (Friday)

[Location]

Jiageng-1 507

Report Summary

In modern work, many people only regard work as a means of earning money, and they cannot find the meaning of work. They feel anxious, so they have a strong motivation to travel. This social phenomenon can be explained by Marx's alienation theory and Heidegger's and Kierkegaard's existentialism theory. According to Marx's alienation theory, in modern work, people and labor processes, products, others and themselves gradually alienate, which can be regarded as a social psychological state (Fromm). The existentialism theory believes that the pursuit of authenticity is the antidote to alienation, and the non habitual environment of tourism is conducive to temporarily getting rid of the shackles of relationships, expectations, values, norms, etc. in daily life and society, helping people reflect and gain more autonomy. Therefore, people hope to pursue the temporary authenticity in tourism to fight against alienation. This study first uses quantitative research to test this theoretical hypothesis, and then uses qualitative research to further explore its mechanism. This study explains how the alienation attributes of modern work (such as autonomy deprivation, work atomization and employee substitutability) lead to work stress. Then, employees consciously work alienation to reduce their work pressure, gain a sense of autonomy, and carry out work family boundary management. The accumulated work alienation leads to self alienation through four ways: identity confusion, social function impairment, loss of goals and meaning, and reduction of self cognition and self value. In addition, self alienation can cause anxiety, which cannot be completely alleviated by daily leisure activities. In the end, employees will have a strong motivation for tourism, because past tourism experience tells them that tourism can provide a certain degree of separation, profound reflection and more autonomy, so as to nourish real happiness. This study uses the alienation theory to explain the root causes of employees' work stress and the results of work alienation that ultimately leads to self alienation. It also uses the existentialism theory to explain the mechanism of tourism motivation, which has certain theoretical contributions to the research fields of employee stress management, work family interface and tourism motivation.

[About the reporter]

Yu Jibin, Assistant Professor Xu of Tourism and Hotel Management, School of Management, Xiamen University. The research fields include tourists' happiness, high-quality development of rural tourism, authenticity and alienation, and the family work effect of tourism. Paper published on Tourism Management, Journal of Travel Research, Journal of Business Research Etc. Currently, he is in charge of a national social science youth project and a Fujian social science youth project.

【 Reported by]

Luo Xiongbiao (Professor and doctoral supervisor of Computer Department of Xiamen University)

[Moderator]

Zhu Pinghui

(Professor of MBA Center, School of Management, Xiamen University)

Time

19:00-21:00, May 31 (Friday)

[Location]

Jiageng-1 404

Report Summary

This report will analyze the global high-end digital medical equipment manufacturing industry and market status, describe the opportunities and challenges of the emerging high-end medical equipment market driven by artificial intelligence, surgical navigation and robot technology, discuss the necessity of innovation and breakthrough in the core technology of large-scale inspection and treatment of high-end medical equipment, and propose the localization of medical imaging, radiotherapy High end medical equipment such as remote diagnosis and treatment and surgical robots should be fully developed in the direction of digitalization, intelligence and autonomy.

[About the reporter]

Professor, doctoral supervisor, postdoctoral cooperative supervisor of the Computer Department of Xiamen University, director of the Digital Medical Technology R&D Center of Xiamen University, and professor of the National Institute of Health and Medical Big Data of Xiamen University. National Nagoya University of Japan, Doctor of Information Science, was a postdoctoral and assistant professor at Nagoya University of Japan, a postdoctoral fellow at the University of Western Ontario in Canada, a visiting professor at the Technical University of Munich in Germany, a researcher at the National Institutes of Health and Medicine in France (Chercheur), a visiting professor at the Medical School of Harvard University, and a visiting professor at the Chinese University of Hong Kong.

He is currently the deputy editor in chief of several international academic journals and serves as a listed company of the global medical giant in the United States Boston Scientific Corporation Chief technical consultant expert, chief scientist of Shanghai UEG Medical Technology (Group) Co., Ltd.

[Reporter]

Lu Shourong

(Doctor of Literature of Fudan University, Deputy Director of Xiamen Human Resources and Social Security Bureau, Visiting Professor of Xiamen City Party Construction College)

[Moderator]

Qu Wenzhou

(Director of MBA Center of School of Management, Xiamen University)

Time

19:00-21:00, June 1 (Saturday)

[Location]

Jiageng-1 404

Report Summary

A country prospers when its culture prospers, and a country prospers when its culture is strong. It is our cultural mission and historical responsibility to continue the Chinese culture and realize the creative transformation and innovative development of the excellent traditional Chinese culture. This course leads students to explore the underlying logic of Chinese excellent traditional culture and its unique position in world civilization, ponder why the process of Chinese modernization cannot be without the participation of Chinese traditional culture and Chinese spirit, and how to inherit and carry forward traditional culture today, so as to draw life wisdom from it and use it in work and life. From the perspective of combining Marxism and excellent traditional Chinese culture, the course analyzes the current situation, responds to the concerns of the times, seeks certainty in uncertainty, and helps students to achieve sustainable development. It is innovative and applicable.

[About the reporter]

Doctor of Literature of Fudan University, Deputy Director of Xiamen Human Resources and Social Security Bureau, and Visiting Professor of Xiamen City Party Construction College. He has been engaged in talent strategy and cultural thought research for a long time. He has won the first prize of the special party lesson for leading cadres in Xiamen, and the first prize of the study of the twenty major essays in Xiamen. He has published more than ten personal monographs.

https://sm.xmu.edu.cn