One week home broadcast | Dongyi Risheng plans to transfer 21 million shares of Xiaomi Technology to become the second largest shareholder

On January 27, Dongyi Risheng announced the completion of the transfer of shares by controlling shareholders through agreement. The announcement shows that Beijing Dongyi Tianzheng Investment Co., Ltd., the controlling shareholder of Dongyi Risheng Home Decoration Group Co., Ltd., signed the Share Transfer Agreement with Xiaomi Technology (Wuhan) Co., Ltd. on October 27, 2020, and intends to transfer its 21 million shares to Xiaomi Technology. After the completion of the transfer of this agreement, Xiaomi Technology will account for 5.01% of the total share capital of the company, becoming the second largest shareholder of Dongyi Risheng. Dongyi Risheng was founded in 1997 and officially entered the A-share market in 2014. The company is mainly engaged in integrated home decoration design, engineering construction, soft decoration design and other home decoration services for individual customers. Xiaomi Group has strategic resources such as market, channel and brand in the field of intelligent Internet of Things. Through this cooperation, the two sides may continue to make efforts in the field of smart home in the future.

On January 27, Sofia, a household customization brand, officially announced that Deng Lun, a popular and powerful actor, became the spokesperson of Sofia's global brand. The day before that, on January 26, Sofia released the announcement of expected increase in 2020 annual performance. It is estimated that the net profit attributable to shareholders of listed companies in 2020 will increase by 5% - 15% over the same period of last year, and the main core performance indicators will exceed the market expectations. On January 27, the company's share price soared in response to the call, with a strong limit rise less than 10 minutes after the opening. In recent years, the rise of young consumer groups has led to the upgrading of the consumption structure of the household industry. In the process of changing from functional consumption to spiritual consumption, household products have begun to carry multiple connotations of consumer emotion and culture. Sophia has also started a brand new journey with Deng Lun from the first spokesperson Shu Qi to the Chinese women's volleyball team.

For the household appliance market, especially the washing machine industry, 2020 is a difficult year. According to the data, the washing machine market in 2020 will decline by 6.2% year on year. According to the data of Ovi Cloud, the retail sales of China's washing machine market in 2020 will be 36.9 million units, with a retail sales of 71.4 billion yuan, down 3.6% and 6.2% respectively year on year. Although the overall performance of the overall market is poor, there are many highlights in some specific products. With the emergence of the epidemic, the health demand for washing machines has been further amplified. Enterprises have introduced a variety of sterilization technologies, as well as high-temperature cooking, classified washing and other diversified health washing methods. According to JD's data, the flow of germicidal and mite removing washing machines increased by 50% year on year, and the sales increased by 10% year on year, accounting for 41% of JD's overall sales of washing machines.

Antibacterial, anti mite, no collapse for 30 years, guaranteed for 25 years Nowadays, the function of mattresses seems to be more and more magical, but are they really so outstanding? Shanghai Municipal Consumer Protection Commission recently purchased 20 spring soft mattresses with a size of 1800mm × 2000mm. The leather brand covers such domestic and foreign brands as Mousse, Yalan, Simmons, Netease Yanxuan, and the price ranges from 1589 yuan to 8888 yuan. According to relevant standards, the sample's formaldehyde emission, flame retardancy, physical properties of fabrics, health and safety, and resilience of foam plastics were tested. The results showed that the formaldehyde emission, health and safety, resilience of foam plastics and other test indicators of all samples met the standard requirements. However, compliance with the standard does not mean "zero formaldehyde". Some brands are publicized under the name of "zero formaldehyde", which is obviously non-standard. In addition, all sample resilience tests are up to standard, but the actual situation is not necessarily as good as the enterprise propaganda.

On January 23, Country Garden released four product series at its 2021 new product online conference, and also announced that it will provide the "smart home+smart community" scheme in combination with user life scenarios. This means that this leading real estate enterprise will continue to go deep into home decoration and other fields, from a house builder to a living environment provider. In fact, Country Garden is not the only real estate enterprise in cross-border home furnishing development. Evergrande, Vanke, Country Garden, Poly, Greenland, China Resources and others have already entered the field of home furnishing. As far as the current integration mode of real estate enterprises and home decoration enterprises is concerned, most of them are still in the form of "industrial alliance" product bundle sales. Some real estate enterprises choose to build their own home decoration platforms, integrate their online and offline resources, and a few establish more solid marriage relationships through capital alliance. However, although the strong intervention of real estate enterprises has brought more resources and financial support to the household industry, it has also inspired many household enterprises to worry about their own business may be squeezed and "dimension reduction hit". In this regard, some insiders pointed out that although real estate enterprises have advantages in capital, scale, flow and so on compared with household enterprises, they also lack the professionalism of products and services in the field of home decoration after all, and there are barriers to entry. With the increasing proportion of refined decoration of real estate, the resource integration model between real estate enterprises and household enterprises will gradually adjust and change to seek the best solution.

Jia Yueting's return to China may not be far away. With the increasing rumours of Zhuhai SASAC's investment in Faraday Future, Jia Yueting's dream of mass production of electric vehicles may not be far away. On January 27, many media reported that in Faraday's latest round of financing in the future, Zhuhai SASAC participated in the investment of 2 billion yuan. Two leading state-owned enterprises in Zhuhai, Gree Group and Huafa Group also joined hands in this investment. However, it should be noted that Gree Group is not a A-share Dong Mingzhu's Gree Appliance. Gree Group has previously priced more than 40 billion yuan and sold most of its shares to Hillhouse Capital. Faraday has not been mass produced for nearly 7 years since its establishment in 2014, while Tesla has achieved mass production of its first model four and a half years after its establishment. Faraday has been in a loss state in the future. From 2016 to 2018, it lost nearly 1.4 billion dollars (about 9 billion yuan) in three years. But now things have turned around. The electric car brand Faraday founded by Jia Yueting in the United States will be launched in China in the future, and a production base will be established in Zhuhai, Guangdong, or Geely Automobile will contract for it, and it is expected to officially achieve mass production in the second half of 2022. As soon as the news came out, the relevant stocks in the A-share market immediately rose. At noon on January 27, Huafa shares hit the intraday limit. According to public data, on December 14 last year, Faraday Future established a new company in Zhuhai, namely, Faraday Automobile (Zhuhai) Co., Ltd., with a registered capital of 250 million dollars.