One week home broadcasting | 2021 Suning and Xiaomi join the household industry to launch the whole house intelligent field

Since the beginning of 2021, Suning's retail cloud has accelerated the layout of the home furnishing industry, such as setting up a dedicated home furnishing team; Cooperate with Chivas to open 6 cooperative stores; With the help of online cloud shelves, we realized the sale of household goods, and activated the category extension of 8000 stores. In addition, each region has its own deployment. For example, Suning, Hubei Province, joined hands with China Construction Bank, China Mobile, China Unicom, China Telecom, and Uniquely Home in March to establish the Hubei Province "Love Home Alliance", covering the entire industrial chain from house purchase to design, home decoration, home appliances, and home furnishing. At the same time, Xiaomi also said that in 2021, it will focus on the smart field of the whole house, so that consumers can experience relevant products in Xiaomi's home in the future. It is observed that Xiaomi crowdfunding has played an important role in promoting the home furnishing business, especially in traffic support and consumption data acquisition. It is valuable for many brands on the ecological chain, and indeed many products have been successful. For example, Midian Music Atmosphere Light, with a crowd raised price of 249 yuan and 11000 people supporting it; Beikrypton intelligent massage sleeping mattress, from 999 yuan, 2278 people support. The categories involved are very wide, such as furniture, lamps, bedding, sanitary ware, massage chairs, etc. Almost the mainstream household categories can be seen on the Youpin crowdfunding platform. 2021 Suning and Xiaomi's participation in the home furnishing industry means more diversified integration and cooperation among enterprises, and will also bring more profound technology empowerment to the home furnishing industry.

The kitchen appliance industry may also be expected to empower the industry technology. In 2020, the kitchen appliance industry experienced a severe test. According to the data, the annual shipment of smoke stoves in the domestic market was 33.026 million units, down 6.2% year on year. Recently, several listed kitchen appliance enterprises have issued performance bulletins. According to the announcement of Vantage, the company's operating revenue in 2020 was 4.624 billion yuan, down 19.56% year on year; Wanhe Electric reported a revenue of 6.266 billion yuan, up 0.75% year on year; Boss Electric reported a revenue of 8.136 billion yuan, up 4.84% year on year; Although Fang Tai is not listed, its official data shows that the company will achieve revenue of about 12 billion yuan in 2020, achieving a steady growth of 10% against the trend. According to the revenue data in 2020, the gap between kitchen appliance enterprises has widened during the epidemic period. For 2021, several leading kitchen electric enterprises are generally optimistic. The boss of electric appliances said that the current kitchen appliance industry is ushering in a turning point of change, and significant changes have taken place in user structure, category growth momentum, traffic acquisition and transformation methods. In the long run, the market capacity of kitchen appliances still has much room for improvement. Although the epidemic, homestay and other factors have a short-term impact on the industry, the consumer demand for kitchen renewal will also be greatly released after the epidemic, which will bring favorable conditions for the growth of the kitchen electronics industry. In addition, despite a strong rise in steel, copper and other bulk raw materials at the beginning of the year, which has put some pressure on the cost of manufacturing enterprises, kitchen and electric enterprises are also planning to hedge the cost pressure by raising prices through the release of new products, and the bad news is gradually exhausted, showing signs of good news. In 2021, the delivery of some new houses delayed by the epidemic will also be released in a centralized manner, which will benefit the development of the kitchen appliance industry in general.

Next, we should pay attention to the 2021 China Intelligent Sleep Exhibition to be held at the China Family Expo. This exhibition will be supported by ten front-line sleep brands, including Shuda, Jinkele, Xilinmen, and Musi. The camp is very powerful, mostly the head force of the mattress industry. This professional exhibition may send a strong signal to the outside world: the curtain of intelligent sleep has really opened. At present, the main role of the product layout of intelligent sleep is the intelligent mattress. Some enterprises have iterated several rounds of products in recent years, some of which are gradually mature and selling well. In addition, a small number of companies have gone further, starting with the layout of the entire bedroom, sleeping products, mattresses, bedding, intelligent lights, etc., to explore the overall solution of intelligent sleep. It is observed that among the key enterprises on the intelligent sleep track, in addition to continuously improving the intelligent technology and iterative products, brands such as Xilinmen, Sleeping, MPE, etc. are also connected to the Huawei ecosystem, and then connected with the products on the platform to create an intelligent sleep scene. As for the next step, what should we do? How can dealers seize the wealth opportunity of intelligent sleep? There may be many possibilities.

The current situation of the household ceramics industry is that the head enterprises are in fierce competition, and some small and medium-sized enterprises do not know how to think about changes, and they have not caught up with the speed of industry changes in all aspects of the layout. On March 3, the overall assets of Guangxi Xinzhongtao Ceramics Co., Ltd., such as land use rights, houses and buildings, were auctioned for the second time on Alibaba Auction. The starting price of the overall auction was 186 million yuan, the deposit was 37 million yuan, and the asset evaluation price was 233 million yuan. The auction ended at 10:00 on March 4. At present, there are two applicants and one bidder. Obviously, this transaction has become a foregone conclusion, just the amount of money. Public data shows that from January to October 2020, there were 1094 building ceramic enterprises nationwide, 66 fewer than in 2019; The number of loss making enterprises was 178, an increase of 3 over the previous year. In 2020, more than 70 enterprises were completely shut down. Between 2017 and 2020, 185 enterprises disappeared and 381 production lines were scrapped. In recent years, with the intensification of building and sanitary ceramics industry concentration and environmental protection efforts, backward production capacity has been gradually eliminated, the industry reshuffle has accelerated, and the industry competition has entered a new pattern. On the one hand, under the multiple pressures of environmental protection and "coal to gas", small and medium-sized ceramic enterprises are facing survival risks and accelerating reshuffle; On the other hand, under the brand dividend, the large-scale ceramic enterprises in the first tier are making steady progress, growing strongly and expanding their production capacity. All kinds of trends indicate that the polarization of the ceramic industry is intensifying, and the brand concentration of the ceramic industry will increase day by day.

On March 8, with the apocalypse of 2021 - "change" and "opportunity" of home furnishing in the era of world economic restructuring and rejuvenation! Sina Home Private Sharing Meeting East China Station was held at Shanghai Yuexing International Home Life Mall. Wei Xiaofei, General Manager of Leju Home Furnishing Group, Ji Jing, Deputy General Manager of Leju Home Furnishing Group and General Manager of Sina Home Furnishing, Xu Jinghong, Executive Chairman of All China Federation of Industry and Commerce Chamber of Commerce for Furniture Decoration Industry, Vice President of Yuexing Home Furnishing New Retail Chain Group, and nearly 30 leaders of the home furnishing industry gathered together to have an insight into the development and future trend of their respective subdivisions, With different dimensions of observation and collision, Qi dialect explores the decisive way of the "renaissance era" of home furnishing.