Podcasting is a hot industry that has attracted wide attention in the past two years. The anchors provide warm companionship with elaborately produced audio content.
Research shows that in 2021, the number of podcast listeners in China will exceed 86 million. In this emerging industry, there is a well-known podcast program—— "Daily Talk about the Park", which has been the best podcast radio station of Apple for five consecutive years, is called the most popular Chinese podcast by the BBC. The maximum broadcast volume of a single episode exceeds 10 million, and the total broadcast volume exceeds 1 billion. Behind the "Daily Talk Park" is a group of interesting people. They are all over the country. They have no fixed office location, and even have a studio in Dali. How does such a free and interesting team usually work?
For remote collaboration, the most important thing is "same frequency".
How to use the same frequency? Close the dislocation of time and space. Let's start with the weekly meeting. The weekly meeting seems to be held by everyone, but the weekly meeting of many teams takes turns to report and go through the motions. When others speak, they even silently do their own things. After the meeting, they will communicate with each other when they encounter problems. Every invalid weekly meeting should be repaired by countless one-on-one meetings.
Lele, the COO of the Daily Talk Park, told us that they never held "ineffective weekly meetings". How?
First of all, "no unprepared meetings". Before the meeting, everyone needs to prepare the content to be discussed at the weekly meeting. For example, for the topic selection of the next month, we should not just throw out a topic direction, but also prepare suitable guests and what parts of the content are roughly divided into, so that we can efficiently discuss the feasibility of the topic selection at the weekly meeting. Secondly, every weekly meeting of the Daily Talk Park will break down the goals into specific tasks. Before the weekly meeting, a blank online document will be opened, and everyone will discuss the items that need to be followed up @Corresponding person in charge, Record directly in the document. Only when the goal becomes a task that can be implemented and checked can we achieve results Fruit. In the document, key items can also be added to the to-do list, When the deadline is set, WeChat will automatically remind everyone to complete their work tasks on time, just like small assistants, Make sure everything has an echo. This online document is like an offline meeting, when there is a common whiteboard in front of you, which bridges the spatial dislocation and helps everyone form a consensus.
At the weekly meeting, The document is a basis, with plans, time and progress. The purpose of a meeting is to solve problems, not to chat or follow procedures.
Weekly meetings and documents are not enough. Cooperation also requires "time and frequency". For example, the dozens of programs under the Daily Talk Park have a fixed update time. How can so many programs be launched on time and the cooperation between multiple departments be orderly? Does the weekly meeting make progress? The weekly communication meeting is not timely enough; Let everyone send the progress to the group? Then we need to summarize the project details one by one, and we can't see the overall business at once. When it is found that the work progress is offline, it is often too late. The "public calendar" of WeChat has become the key to solving the problem. The "public calendar" in the enterprise WeChat can list the company's major events on the calendar, so that everyone has a common "project progress schedule". However, there are so many projects in the company every year, should we write them into our calendar one by one? Of course not, Everyone can see the key nodes of public events on their calendar by clicking Subscribe. When everyone sees the same schedule, the time will be the same. The kids in Daily Talk Park set up a public calendar for each program, and then listed the schedule of the company's podcasts. Just click "Subscribe", and the updated schedule of podcasts will appear on everyone's calendar. In this way, everyone can clearly know which program will be updated on which date and at which time. Any time adjustment will be automatically refreshed, which is convenient and transparent.
Talking about the "butler" of the park in Japan, On COO Lele's calendar, the time needed to be updated for each program is arranged in order. There is a clear schedule for which program is updated on the day of the week and the time of the week. You can understand the arrangement of each program at a glance and understand the overall business situation. Lele also needs to deal with a lot of sporadic work, such as shooting promotional films and sample confirmation, which she will record through the agenda, No matter how busy you are, you can be in order.
Because of the breakthrough in geographical location, this free team can recruit like-minded partners from all over the world, and also allow content workers to choose the most comfortable way to work without constraints and release inspiration.
However, the team is scattered everywhere, Communication is always not as efficient as face-to-face communication, and misunderstanding is easy to occur across the screen, which brings many challenges to the production of podcasts. In particular, we need to discuss how to cut into the dialogue and change the rhythm in the editing process. The process of editing is the process of communication.
However, when the team is distributed“ A lot of things can't be explained by phone, What part of the audio needs to be edited and where there is noise interference, just talk by mouth, I often think that I understand it, but in fact, I misunderstood it and rework it back and forth. ”The children of the Daily Talk Park shared with us.
How can this free team complete the work that needs tacit cooperation efficiently and with high quality?
“ We found that through the enterprise WeChat online conference "sharing screen", we can restore the smooth communication like face-to-face. The anchor and the editor are online at the same time, Put the editing software out to watch and listen together. You can circle directly on the screen where you need to adjust , Editing students can adjust while communicating, and play it directly after processing to confirm the effect together. Sometimes the audio editing will be finished when it is finished. "
"In addition, it is also very simple to use enterprise WeChat to hold meetings." Usually, people often communicate in groups, and they will encounter several problems mixed together, and they can't speak clearly in one word or another. All right now It is more convenient to click the "Quick Meeting" button in the dialog box than to make a phone call. "Quick meetings have become a common communication tool in our work."
If the internal work is smooth, how can we cooperate with the guests outside the company? Many programs in the Daily Talk Park are often invited, such as Liang Wendao and Li Xue Qin and other popular guests. Sometimes edited audio files need to be sent to guests for audition and confirmation. Guests are usually busy with their work. It must be difficult to get feedback in time when they send a document on WeChat. How can guests outside the company can It is convenient to receive and quickly open audio and video files, and will not expire because they are not downloaded in time? WeChat and online disks are difficult to do. "Later, we tried to save all the files WeChat disk of enterprise WeChat It can be sent directly to On the guest's WeChat, you can listen by clicking on it. No matter how many files are, most of them can be downloaded without speed limit or expiration, The problem is solved. " Up to now, the "Daily Talk Park" team still keeps the series of "Uncle Miao's Crime Research" on its micro disk. This program, which once set a record for broadcast volume, is created by the team through the online collaboration of enterprise WeChat.
Teamwork should be able to "move forward side by side". The team should be the back that every member can rely on. This is especially true for remote collaboration. The daily talk park team attaches great importance to the working status and emotional feelings of each partner, and hopes to clearly understand the work content, progress and difficulties of the team's partners. But we work remotely, sometimes we don't meet offline for a month or two, There is no way to see how many hours you work every day, and whether you are tired because of the heavy workload recently; Usually, weekly meetings are also highly efficient, so it is difficult to discuss everyone's working methods and difficulties. How can we understand everyone's work status so that each team member can get resources and help? As a result, weekly summary has become an effective way of communication for the daily talk park team. They use the reporting tool provided by WeChat to make weekly summary. Moreover, the weekly report on the park is not a hierarchical report between superiors and subordinates, It is a space for one-on-one and targeted communication. Compared with work goals and plans, team leaders pay more attention to everyone What difficulties have you encountered and what help you need.
This report board has become an important basis for the team leader to coordinate the team workload, adjust the work rhythm, and provide resources and help for members. The person in charge will carefully understand everyone's difficulties, and give everyone the help they need to solve problems, For example, whether we need to increase the budget, whether we need human support, or teach everyone to reasonably arrange work priorities. "The most important thing is to help the team members find out the reasons and solve the difficulties, so as to fundamentally make the work more smoothly." On the board of team division, the person in charge Be able to screen by time and clearly see the workload of everyone every week; it's fine too Filter by person to understand the recent working status of each partner.
If we see the progress of our partners, we will also give special encouragement at the weekly meeting. In the team of the Daily Talk Park, many colleagues have stayed in the team since its inception. They can all get support and resources from the team. Although they are thousands of miles away, they stand side by side. The free soul and full of love are the background of this team. Simple and easy to use collaboration tools enable the team of the Daily Talk Park to focus more on creation; The cooperation mode of tacit cooperation allows everyone to be free from the constraints of geographical location. The partners of the Daily Talk Park commented on the team in this way: "This feeling that you are not alone in the fight and can turn around at any time for help will make you feel loved, needed and respected all the time." It is precisely because of this love that everyone is willing to give their all.
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