The projector, a product that brings happiness to the family life, is gradually replacing the TV set and entering every household.
You know, nine years ago, if you wanted to buy a projector, you could only see Sony, Epson and other foreign brands on the market. But when it comes to projectors, people's first reaction is to think of the local brand - Jimi Projection.
The shipment volume of Jimi Projection has been the first in China's projection market for many consecutive years, It is higher than the sum of shipments from the second to the fourth place, and even makes an appearance in the overseas market, Won the first place in the Japanese home projector market. Over the past nine years, Geemi Technology has been constantly innovating and "winning" at the home projection track. What exactly did it do right?
The smart home industry to which the projector belongs is a fast growing and fast dying industry with many practitioners and fast iteration of new products.
In such an industry, innovation sometimes requires great courage.
Because there is a manufacturing cycle, once innovation fails, it is equivalent to a year or more of R&D and production cycle being wasted. The bottom line of enterprises' "innovation" is that they can accurately judge what products consumers need. Who can correctly judge, who can live in the fast growing and fast dying industry.
What products and functions are to be developed? The traditional way is to rely on the founder's "inspiration", but the success and failure are also insignificant; Or do research by sending questionnaires, but the answers are not timely, and the competitors' products may have been launched to the market when the conclusion is reached.
Kimi's product innovation is a subversive innovation based on consumer pain points. Through the exploration of user pain points and the application of new technologies, it creates products that consumers really like. Compared with the traditional supply chain innovation, this innovation mode has a great breakthrough.
In the process of mining users' needs, Jimi has been assisted by the "private community".
As a private community, Jimi has a completely different idea from most brands. It is the idea of commercial cash flow for others to do marketing through community coupon issuance. The original intention of Jimi as a private community is to help the production research team and talk directly with consumers.
The number of "Jiyou Group" operated by Jimi through enterprise WeChat is small, but all of them are hardcore fans of Jimi. Every time Kimi develops a new product, it will send a trial product that has not yet been launched to the "friends" in the group, asking them to give suggestions after use, and adjust the product according to the real opinions of users.
These suggestions directly from consumers give Kimi the courage to innovate and the speed to quickly verify innovative products.
For example, the Jimi Magic Lamp released this year is an innovative product integrating projection, ceiling lamp and audio. Before listing, send it to fans in private domain groups for trial.
After the trial, some fans said, "This product is all good, but if I want to connect an external set-top box, or some devices like Switch, I can't connect these devices to the ceiling, can I?" In fact, the company also realized this problem, and with the real feedback of users, it has strengthened the determination of the company to supplement and integrate wireless external devices 。
As a result, the team immediately rushed to research and development, and finally completed the sprint research and development of the "wireless on-screen device" in 60 days. This accessory is lightweight and easy to use. It can be directly plugged into the game console or set-top box like Lego, realizing the connection with the polar meter magic lamp, so that users can enjoy convenience when using external devices. For intelligent manufacturing enterprises, product research and development is the core link, but there are many details. The collaboration of various departments is one of the keys to product research and development.
Like the production and research process of Kimi, there will be many teams promoting synchronously, some of which are responsible for hardware research and development, some are responsible for software research and development, and some are responsible for the combination of software and hardware research and development.
In the past, each production and research team had its own R&D management tool. Sometimes when multiple teams need to collaborate internally, they will encounter some communication problems.
The team also tried "stupid methods", such as using Excel to list the project progress and send a copy to everyone. However, once the project time changes, the information on Excel is inaccurate. After the project manager has updated, it will be sent to everyone, and the second time change may occur immediately.
Against this background, Jimi began to try to use some R&D management systems, but failed to find suitable ones.
"Those tools either do not match our own R&D process, or are too closed and do not have many configurable capabilities and to open up Interface. "
"Later, we learned that TAPD is a suitable R&D management tool for us. Because TAPD is very open, it can manage projects according to different R&D processes and share progress. So we can say that the enterprise WeChat TAPD seems to be a customized R&D management tool for us. " Luo Jiahui, a research and development engineer of Jimi software, introduced to us. Through WeChat+TAPD, the research and development team of Jimi Technology has integrated all research and development projects, The "full life cycle" information from project initiation to launch is gathered in TAPD Li. Plus Gantt chart, assembly line, automation assistant and other tools, project management becomes very easy. Through TAPD, all participants of Jimi can check the progress in real time, and the manpower arrangement in the project will be more reasonable, which greatly improves the cooperation efficiency.
More importantly, TAPD can communicate with enterprise WeChat groups. Through the enterprise WeChat open interface, Jimi has easily configured a large number of R&D management robots, joined the corresponding group, and the robots are in the group Remind the progress in real time, @ the relevant person in charge can also give an automatic warning in case of abnormality, Let project follow-up change from "people looking for things" to "things looking for people".
When entering the production link, the response speed of the supply chain is very critical. In order to ensure the production speed of the supply chain, Jimi must maintain efficient collaboration and information transmission with the supply chain factory.
In the past, the purchasing staff of Jimi would communicate with suppliers in a private way, For example, production notice, inquiry form, etc., once personnel change, it is difficult to manage the storage and handover of these work documents. After using enterprise WeChat, the purchase of Jimi can communicate with suppliers as an enterprise through enterprise WeChat. After adding the other party with WeChat, All records and documents of communication between procurement and suppliers will be kept on the enterprise WeChat to facilitate the unified management of the enterprise, and information will not be lost due to changes in internal handover.
Through WeChat, the communication between Jimi and its suppliers has become very agile and efficient. If the supplier has questions or the buyer has a lot of information to confirm, then the purchase can Through the "quick meeting" on WeChat, we immediately held an online meeting with suppliers to quickly communicate information.
Another advantage of using enterprise WeChat for meetings is that The meeting can be recorded, and the procurement can accurately record the communication content for subsequent confirmation and verification.
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Through enterprise WeChat collaboration upstream and downstream, the collaboration efficiency between Jimi and the supply chain has increased by 50%, Jimi has also brought its own agile collaboration to many suppliers, and together with suppliers, they create the ultimate products to quickly introduce new products to the market.
The story of Jimi shows that when the ability to "connect" runs through user research, product development, and manufacturing, the synergy efficiency between the business segments of an enterprise is improved, not by adding, but by multiplying. The efficiency of an enterprise is no longer a single point of improvement, but a "structural" efficiency change.
In 9 years, it has become the benchmark of China's intelligent projection market, and it is also the new "light of domestic products" that consumers like. What other wonderful management practices are there?
We invited Mr. Shen Yi, the CMO of Jimi Technology, to sit in the WeTalk studio of WeChat business and welcome interested entrepreneurs One click reservation, watch live broadcast.
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