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Source: G2.com, Inc
Find out why we’re best-in-class
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Up to 25x ROI * seen by Mailchimp users* -
22 years experience helping businesses sell more -
11M+ Users of Mailchimp globally -
$1.7K per campaign* generated on average*
How we compare
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Mailchimp vs Klaviyo Klaviyo can cost twice as much as Mailchimp, but offers less support and fewer marketing channels and features for the same audience count.* Learn more -
Mailchimp vs Hubspot Mailchimp offers many of the same powerful features and services as HubSpot, sometimes at less than a tenth of the price.* Learn more -
Mailchimp vs ActiveCampaign Our paid plans make scaling your business both easy and affordable, with more value offered at a fraction of the price.* Learn more
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#1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers. -
25X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from April 2023 to April 2024 -
Based on e-commerce users subscribed to a paid plan, with campaigns for connected stores that generated revenue between January and November 2022. -
Comparison based on features and plans listed on Klaviyo.com for as of 6/20/23. Klaviyo offered fewer support channels, fewer marketing channels and fewer marketing features for 100,000+ contacts than Mailchimp’s Standard plan ($800mo/+) for the same audience count. Both offer email marketing, but Mailchimp offers social media posting, postcards, and websites and supports customers on social media and phones. -
Comparisons based on features and prices listed on HubSpot.com as of 6/20/23. HubSpot’s Marketing Hub Professional plan starts at $890/mo for 2,000 contacts plus a required $3,000 one-time onboarding fee compared to Mailchimp’s Standard plan, which starts at $60/mo for 2,500 contacts with personalized onboarding included in price. -
Comparisons based on features and prices listed on ActiveCampaign.com as of 6/15/23. ActiveCampaign’s pricing for 50,000 contacts is $699/mo+ on their Plus (mid-tier) plan. Mailchimp Standard marketing plan for 50,000 contacts is $410/mo+.