Chairman of Chang'an: to train Rebus of Chang'an Automobile

According to domestic media reports, Zhu Huarong, Chairman of Chang'an Automobile, in a recent interview, discussed in depth how to create personal IP for senior executives of automobile enterprises and the current competitive situation in the automobile market and other hot topics.

Zhu Huarong observed that during this Beijing Auto Show, the huge traffic effect brought by personal IP has become extremely significant. He said that the enterprise leadership itself has become a "traffic password", and many industry leaders such as Lei Jun and Yu Chengdong have actively embraced this trend to promote brand influence through personal IP. In this regard, Zhu Huarong revealed that Chang'an Auto will also be committed to cultivating its own "Rebus" and "Yu Dazui" to further enhance its brand image and market influence.

When talking about the current competition in the car market, Zhu Huarong pointed out that in the past, car enterprises only needed to do a good job in product quality, technology research and development, channel construction and other aspects of "three good students". However, in the new round of competition, every car enterprise needs to strive to become an "all-around champion", not only to continuously optimize products and improve technical strength, but also to make great efforts in channel construction and other aspects.