Creative Culture Advisory Group "on duty"! Guangzhou Haizhu Rising New Game Circle

Both the world headquarters of the top domestic game enterprise Sanqi Mutual Entertainment has landed, and the future unicorn enterprises with independent R&D and operation have been born due to the momentum of Tuoro... Pazhou, as a treasure land for the development of Guangzhou's digital economy, has become the preferred place for many digital cultural and creative enterprises and game enterprises.

On August 23, Haizhu District of Guangzhou held a promotion and exchange activity for the development of digital cultural and creative industries. At the meeting, a creative culture advisory group was established, and the first group of nine industry leaders and experts and scholars from digital cultural innovation, creative design, animation and games, professional associations, publishing, law, universities and other fields were hired to lead the digital culture and creative industry to take off.

Set up a creative culture advisory group

Data shows that there are 35 digital cultural and creative enterprises in Pazhou Pilot Zone. In the first half of 2022, they will achieve a revenue of 3.55 billion yuan, a year-on-year increase of 50.4%, including 10 enterprises with a revenue of more than 100 million yuan.

Haizhu has set up a creative culture advisory group, which is intended to give play to the advantages of Haizhu's digital economy and cultural resources, enhance the overall competitiveness of the regional digital culture and creative industry, guide digital cultural and creative enterprises to implement national policies and regulations, and accelerate industrial development.

Culture is the soul of games. Online games are an important carrier for spreading culture, inheriting civilization and meeting the spiritual and cultural needs of the masses. However, the online game industry has also exposed problems such as insufficient originality, lack of cultural connotation, and value orientation deviation in the development process.

The relevant person in charge of the Publicity Department (Press and Publication Bureau) of Haizhu District Party Committee told reporters that the advisory group would guide the game industry to build cultural confidence, practice social responsibility, inherit and carry forward the excellent traditional Chinese culture, strengthen ideological guidance, improve the quality of development, and help the high-quality development of digital cultural creative industry.

After the establishment of the advisory group, Haizhu District will organize nine members to carry out research, discussion, etc. from time to time to guide Haizhu cultural and creative industry to deeply tap the essence of Chinese excellent traditional culture and promote the creative transformation and innovative development of traditional culture.

As a creative culture consultant, Hou Zhuang, the general manager of the Digital Technology Center of Guangzhou Shanshui Bide Design Co., Ltd., said that he would give full play to his professional advantages, carry out targeted and forward-looking policy research, provide professional suggestions for the development of digital cultural creative industry in Haizhu District, improve the humanistic quality of practitioners of digital cultural entrepreneurship industry, and strive to promote more thoughtful, artistic Digital masterpieces that are well made and loved by the masses to promote industrial innovation and upgrading.

Build the first game industry entrepreneurship and innovation park in Dawan District

To count Guangdong's game industry, we should also look at Pazhou. Relying on the advantages of Pazhou Artificial Intelligence and Digital Economy Experimental Zone, Haizhu has optimized the ecology of the game industry and planted fertile soil for the development of the game industry.

In July this year, the Measures of Haizhu District of Guangzhou City to Promote the Healthy Development of the Game Industry in Pazhou Artificial Intelligence and Digital Economy Pilot Zone was issued, which strongly supports the landing and development of game enterprises. A reward of up to 1 million yuan was given to R&D innovation, carrier investment promotion, and settlement in Haizhu, and a number of talent introduction quotas were given to qualified enterprises, while coordinating the entry of talent Children attend school.

"The business environment, government services, support policies and industrial agglomeration in Haizhu District are the factors we value." Xiao Weibin, the founder of Guangzhou Bingo Network Technology Co., Ltd., said that a game really goes public and needs to go through two to three years, or even a longer cycle, which requires a business environment that is sufficiently inclusive.

"The Guangzhou game circle is basically gathered in Pazhou and Tianhe." Four years ago, Xiao Weibin, who has been deeply involved in the game industry for more than 10 years, started his own business. After some investigation and choice, he settled his company in Pazhou.

Xiao Weibin said that the company will focus on the development trend of digital economy, digital culture, digital cultural innovation and other industries, and accelerate the launch of more high-quality game works and digital creative products that meet the characteristics of the times and market needs. Recently, Guangdong Game Industry Association and Guangzhou Guangyuhui Digital Intelligence Industrial Park Co., Ltd. jointly built the Pearl River Pharmaceutical Factory plot located in the east of Pazhou Island Pazhou Digital Technology Industrial Park, with animation games, high-tech artificial intelligence, meta universe, and digital economy as the industrial direction, covering game e-sports, film and television production, virtual engine, e-commerce live broadcast E-commerce and other industries.

This is the first game industry entrepreneurship and innovation park in Dawan District that Haizhu is striving to build, and to establish a new landmark of digital industry with strong IP innovation.

Xiao Weibin said frankly that he had already taken a fancy to this "new place". As a digital cultural and creative industry, the game industry needs more frequent thought collisions and more concentrated industry ecology.

It is understood that the first phase of the park is expected to officially open at the beginning of 2023, and the second and third phases are planned to be delivered by the end of 2023, when the total construction area of the park will reach 60000 square meters.

(The original title was "Creative Culture Advisory Group" on duty! Guangzhou Haizhu Rising New Game Circle ")

Trainee Editor Chen Liling Reviewed Liu Chunsheng Reviewed Guan Yue and Xu Jiayi