What should Guangzhou do to improve the comprehensive strength of urban culture and strengthen the cultural industry? In recent years, Guangzhou has realized the new vitality of the old city, promoted the comprehensive strength of the city's culture, and promoted the high-quality development of Guangzhou's cultural industry through a series of measures such as building a cultural enterprise brand, vigorously promoting the integration of culture and tourism, focusing on the development of video game industry, developing digital content industry, improving the number and quality of cultural industry parks, and stimulating cultural and tourism consumption.
Thanks to the favorable promotion of new technologies such as 5G, artificial intelligence, AR/VR, the growing consumption of culture and entertainment, and the accelerated implementation of "new infrastructure", Guangzhou's cultural industry has maintained a rapid development momentum, especially the growth of emerging cultural industries and new formats such as online games, media websites, film and television music, VR/AR, e-sports, mobile advertising, and high-definition video industries.
The integration of "culture+" has given birth to many new business forms with outstanding achievements. Data shows that the digital development of cultural industry in Guangzhou is rapid, and the strength of digital cultural enterprises is growing. In 2020, all industries of Guangzhou's new cultural industry will achieve an annual revenue of 183.058 billion yuan. In the first half of 2021, the operating revenue of cultural enterprises above designated size in Guangzhou will exceed 220.958 billion yuan, with a year-on-year growth of more than 31.3%, and that of enterprises with new business types will exceed 60%, showing a good development trend.
Guangzhou's animation industry, video game competition, digital music, ultra-high definition content industry, webcast and other industries maintain a national advantage. A relatively complete e-sports industry chain has been built in Guangzhou, and the EDG team from Guangzhou won the championship of the League of Heroes; The country's first 4K ultra high-definition video omnimedia combined broadcast vehicle was officially launched at the 2021 Guangzhou Cultural Fair; Guangzhou's webcast is in the first echelon of the country, and has produced the leading players in vertical fields, including YY, Kugou live broadcast, etc
The Lion Boy set off a new trend.
The Guangzhou Cultural Fair has been successfully held for five times, and its marketization, internationalization, specialization level, influence and radiation force have been continuously improved, which has become an important focus for Guangzhou to realize the new vitality of the old city and promote the new brilliance of its comprehensive cultural strength. Based on the Bay Area, radiating across the country and facing the world, the "innovative, high-end, market-oriented" important cultural industry trading platform highlights the cultural charm of the millennium commercial capital. Focus on the digital culture and tourism industry, and highlight the achievements of new digital culture and tourism formats such as cultural finance, film and television music, art trading, animation and games. The new format of cultural industry centered on digital cultural industry is the focus of the exhibition of cultural trade fair, demonstrating new formats and trends of cultural and tourism integration and development, such as technology empowerment, intangible heritage inheritance, culture, culture, culture and innovation, homestay life, red tourism, etc. In 2021, the Guangzhou Cultural Fair will achieve another success, involving 101.6 billion yuan of cooperation in key cultural projects.
They are the new atmosphere of Guangzhou's cultural industry, and also the "new generation" that stimulates Guangzhou's cultural creativity and realizes the rapid development of cultural industry.
Wearing Han clothes, show talent skills.
Diversified Compatibility · Top Ten Creativity
1 Cultural creativity
In recent years, Guangzhou's cultural and creative industries have continued to expand, and the popularity of cultural and creative products and activities has risen sharply.
In December last year, Guangdong Provincial Museum launched the "Dream of Red Mansions" food. "Ningfu Walnut Crisp", "Osmanthus Fruit Cake" and "Crystal Tofu Skin Steamed Bun" moved from books to tables, developing cultural relics and culture into a "feast"; The notebook of "Marshal's Diary" in the Memorial Hall of Sun Yat sen's Marshal's Mansion in Guangzhou opens a window of historical cognition with the hand of "cultural creativity"
Cultural and creative competitions, exhibitions and forums also appeared in Guangzhou. The first China (Guangzhou) Cultural and Creative Conference, the 2021 Guangzhou Cultural and Creative (Innovation) Design Competition Exhibition of Outstanding Works, China Cultural and Creative Industry Conference Tianhe Summit, the first Nansha Cultural and Creative Competition
As an important emerging industry, Guangzhou's cultural and creative product market has great potential for development. Behind the cultural and creative products is a representative manifestation of public culture in a region, and it is also a demonstration of Guangzhou's urban soft power.
2 E-sports
The 2021 Report on the Development of Guangdong E-sports Industry pointed out that in 2021, the revenue of Guangdong E-sports industry will reach 123.63 billion yuan, accounting for 73.6% nationwide. The number of Guangdong E-sports enterprises accounts for 15.3% nationwide, and nearly 80% are concentrated in Guangzhou and Shenzhen.
The game e-sports industry in Guangzhou has developed rapidly, with 2768 game companies, including 14 listed game companies, and 5 game companies listed in the top 100 Internet enterprises in China.
3 Hip hop
From the beginning of 2021, when Guangzhou hip-hop teenagers boarded the CCTV Spring Festival Gala, to the success of the premiere of our life, the first original hip-hop dream theater produced in Guangzhou in September, creating the first stage theater style art presentation of hip-hop, to the beginning of this year, the 10th China (Guangzhou) Trend Culture Week, a three-day culture week hip-hop event, Its influence radiates to Guangdong Hong Kong Macao Greater Bay Area and even the whole country.
In recent years, hip-hop culture has formed a new industry in Guangzhou. More and more people regard it as an urban fashion culture. More and more people participate in the performance and creation of hip-hop dance, and gradually form and own a localized hip-hop culture.
Fashionable and energetic Guangzhou youth
4 Hanfu Festival
In recent years, national culture has become a trend. Guangdong also leads the country in terms of national wind industry scale and innovative development.
In November 2021, two Han Costume Festivals will be held in Guangzhou in succession. One is the "2021 Han Costume Festival · Guangzhou" event held by the Haizhu Lake in Guangzhou, which will attract "colleagues" and traditional culture lovers from all over the country to gather in Yangcheng, where they can enjoy the Han Costume, listen to silk and bamboo, enjoy the beautiful scenery, and share the unique and interesting national style event. Another Bati Hanfu Festival was held in the Pearl River Bati Beer Culture Creative Art Zone. The intersection of modernity and tradition has made citizens laugh that "they think they have passed through."
5 Light and shadow show
Light the urban texture with light beams and add urban temperature with color. In Guangzhou, whether it is the lighting ceremony on both sides of the Pearl River, the UAV performance that lights the night sky, or the Guangzhou International Lighting Festival, which has gone through ten years, all ignite the city's vitality, flexibility, innovation and prosperity in the light and shadow.
During the Spring Festival, 24 buildings on the north bank of the Pearl River lit up to welcome the New Year of the Tiger. The whole light show has the words "Fu", "lively", "more than every year", "peaceful and peaceful country", "dedicated to Guangzhou" and other words and patterns to wake up the lions, illuminating both sides of the Pearl River and making the streets of Guangzhou more beautiful.
The UAV formation flying show themed "Celebrating the Spring Festival and Welcoming the Winter Olympics" was also recently staged in Haixinsha, Guangzhou. The "Ice Pier" and "Snow Melting" composed of 1000 UAVs are dazzling.
As one of the three major lighting festivals in the world, the Guangzhou International Lighting Festival has become a beautiful business card for urban culture and image communication since the first one in 2011 to the tenth one in 2020. "Light" not only lights up "beautiful" cities, but also ignites the spark of night economy. According to incomplete statistics, the total number of visitors to the 10 year Lighting Festival reached 65 million, driving the development of urban culture, tourism, services and other industries.
Guangzhou is one of the most prosperous cities in the night economy in China, and the light is undoubtedly the shining point in the night economy.
UAV show lights up the night sky.
6 Animation
As one of the birthplaces of Chinese animation, Guangzhou has always been at the forefront and has bred many "firsts" of Chinese animation, laying a solid foundation for Guangzhou's animation industry to occupy an important position in the country. In 2020, the total output value of Guangzhou's animation industry will be about 30 billion yuan, accounting for about one-fifth of the national output value. In 2020, among the "Motive Force" animation creation projects of the Publicity Department of the CPC Central Committee, Guangzhou won 15 awards, ranking first in China. China Animation Licensing Industry Association selected "Top Ten Chinese Brands", and Guangzhou has four animation brands selected.
"Pleasant Goat and Big Big Wolf", "Super Flying Hero", "Balala Little Devil", "100000 cold jokes"... In Guangzhou, the number of popular animation IPs is endless, with more than 500 enterprises. The scale of cartoon production and consumption accounts for more than 10% of the country. The annual production of animated films exceeds 200, and the production and broadcast volume are leading the country.
Animated movies have great stamina. In 2021, the singing animation Pig Man Movie Dinosaur Diary created a box office record of 79.319 million yuan, becoming the national animation film's comprehensive box office champion in May, and achieving the same grade of "attendance first", "reputation first" and "box office first". The "Lion Boy" produced by Guangzhou Yidong Culture Co., Ltd. was a blockbuster and set off a new trend. During the 2022 Spring Festival, the latest big movie of Guangzhou Animation IP "Pleasant Goat and Big Big Wolf" has set off a new wave of movie watching.
7 Intangible digital heritage
Focusing on Lingnan cultural genes, Guangzhou will give full play to the advantages of Guangdong, Hong Kong and Macao in terms of geographical proximity and cultural affinity. Guangzhou will vigorously promote the development of digital intangible cultural heritage, so that intangible cultural heritage can break through time and space constraints, go to people's side, and connect with current life.
Since 2018, the intangible cultural heritage brand conference has been held once a year, and so far it has been successfully held four times in Guangzhou. Digitization provides a more effective way for the dissemination of Lingnan intangible cultural heritage content. The creators of intangible cultural heritage connect culture and consumers through live broadcast, greatly improving the vitality of intangible cultural heritage inheritance. By November 2021, the coverage rate of representative national intangible cultural heritage projects in Lingnan has reached 73%, and the video playback volume of creators of intangible cultural heritage in Lingnan has reached more than 11.4 billion.
With the help of live broadcast, intangible cultural heritage culture and the cultural symbols carried behind the works are intuitively displayed, which makes intangible cultural heritage break away from the obscure and unfamiliar inherent impression and become cultural content accessible through the screen.
8 Science and technology communication
AR、VR、3D、 Big data, 5G, 8K HD and other high-tech technologies have been widely innovated, applied and disseminated in Guangzhou's cultural industry.
In November 2020, the State Administration of Radio and Television officially awarded Guangzhou the brand of "China (Guangzhou) Ultra HD Video Innovation Industrial Demonstration Park", attracting a large number of enterprises to settle down and forming an industrial cluster.
In May 2021, the 2021 World Ultra HD Video (4K/8K) Industry Development Conference was held in Guangzhou. The 4K/8K cinema, the first ultra HD digital documentary video studio in China, was opened during the conference. The LED screen of the 8K ultra HD cinema is 62.38 ㎡ in total, which is the largest indoor LED screen in South China at present.
In December 2021, Guangzhou Radio and TV Station officially launched the country's first 4K ultra-high definition video omnimedia combined broadcast vehicle.
In recent years, the VR industry in Guangzhou has been continuously innovating and developing, and has become an important VR industry town in China.
Through technology empowerment, Guangzhou's cultural industry has more imagination.
9 Cultural Finance
The cultural field contains broad investment opportunities. Plug in the wings of finance and let the development of cultural industry fly to a broader sky.
In 2021, the Guangzhou Culture and Finance Fair will launch the first culture and finance summit, actively build a culture and finance docking platform, and carry out beneficial exploration in increasing investment and financing in the cultural industry. The "Double Hundred Plan" of Guangzhou culture and finance has been launched. It will invest in 100 cultural tourism enterprises, support 100 IP projects and explore the pioneering mode of culture and finance in the next three years.
The integrated development of culture and finance will drive industrial upgrading, consolidate the foundation of development, create development advantages, and hasten the birth of new business types.
10 Performing Arts Trading
After the outbreak of the epidemic, how will the global performing arts theater respond? In December 2021, the 12th China Guangzhou International Performing Arts Fair and the 5th Silk Road International Theater Alliance Guangzhou Annual Conference were successfully held. As a high-level and large-scale performance fair in China in the past two years, this performance fair held more than 20 cultural and artistic activities, forums, promotion conferences, etc, More than 400 institutions from 45 countries and regions at home and abroad were invited and attracted to attend the conference, nearly 1000 plays were involved in the transaction, and more than 400 cooperation intentions were reached.
The Silk Road International Theater Alliance is one of the five major alliances on the Silk Road promoted by the Ministry of Culture and Tourism. With this platform, more local excellent plays in Guangzhou will "go out" and more world boutiques will be "introduced". In recent years, the Silk Road International Theater Alliance has continuously expanded its "circle of friends". In 2021, the Alliance will add 8 member units.
Planner: Chen Weisheng, Zhou Xian
Article/Guangzhou Daily · New Flower City reporter Huang An, Li Qiaorong
Picture/Guangzhou Daily · New Flower City reporter Chen Youzi, Yang Yaoye, Mo Weinong, Li Bo, Wang Weixuan
(The original title is Understanding Guangzhou, Creating Guangzhou | Unlimited Creativity, Straight Sailing to the Sea)
Edited by Gao Yuan Reviewed by Liu Chunsheng Reviewed by Zhang Xuesong Zheng Weiheng
