Focusing on talent cultivation, the "China cross-border e-commerce talent cultivation summit forum" was held in Guangzhou

On September 26, 2021 China Cross border E-Commerce Fair (Autumn) (hereinafter referred to as the Cross border Fair) was held in Guangzhou under the guidance of Guangzhou Municipal People's Government, Guangdong Provincial Department of Commerce, and co sponsored by China Foreign Trade Center Group Co., Ltd., Foreign Trade Development Bureau of the Ministry of Commerce, China Foreign Trade Guangzhou Exhibition Co., Ltd, The "New Generation CEO Chains the World · China Cross border E-commerce Talent Training Summit Forum" was held at the cross trade fair at the same time.

The reporter learned from it that the forum, with the theme of "Chinese goods going to sea, cross-border rebirth" and centering on the self growth direction of the new generation of cross-border e-commerce enterprise CEOs, invited Yin Tianran and Wang Xiumei, teachers of the EDP cross-border e-commerce project of the School of Management of Xiamen University, to interpret from the leadership of the new generation of CEOs and the organizational development of cross-border enterprises from the perspective of integration of industry and education, Talk about the new trends, challenges and breakthroughs in talent cultivation faced by cross-border e-commerce, bring new ideas to the new generation of cross-border CEOs, actively empower industries, and help enterprises achieve leapfrog development and transformation.

As one of the new forms of foreign trade, cross-border e-commerce has developed rapidly in recent years, promoting the transformation and upgrading of China's foreign trade, especially playing an important role in stabilizing foreign trade under the impact of the epidemic. According to customs statistics, in the first half of 2021, China's cross-border e-commerce import and export continued to maintain a good momentum of development, with cross-border e-commerce import and export amounting to 886.7 billion yuan, up 28.6% year on year. Among them, exports reached 603.6 billion yuan, up 44.1%.

Behind the rapid development of cross-border e-commerce industry, there is a bottleneck of talent shortage. According to estimates from insiders, there are millions of cross-border e-commerce enterprises in China, and the talent gap is estimated to be millions. Deng Shunguo, director of the Teaching Steering Committee of E-commerce Major in Guangdong Undergraduate Universities, told the reporter that in 2019, Guangdong set up cross-border e-commerce major for the first time, and this year will approve the establishment of cross-border e-commerce major in four universities, which will output about 1000 graduates every year. However, compared with hundreds of thousands of cross-border e-commerce enterprises in Guangdong, there is still more than enough.

It is reported that in recent years, cross-border e-commerce enterprises have been sending a strong learning signal around the issues of "how to build brand power?" "how to obtain capital support?" "how to do a good job in supply chain innovation management?" "how to build a high-performance team?". In September 2021, EDP, School of Management, Xiamen University, created the "New Generation CEO Chaining the World, Cross border E-commerce Innovation Management Project". The project focuses on the pain points of cross-border e-commerce industry, gathers cutting-edge academic achievements and first-class management practices, solidifies the organizational foundation through system management courses, grafts university and industry wisdom, integrates executive education into industry practice, gives answers to the innovative operation and management of cross-border enterprises, and helps enterprises compete in cross-border blue oceans.

Deng Hai, Vice President of Fujian E-Commerce Promotion Association, explained the relationship between the development of cross-border e-commerce enterprises and the education of business school executives in combination with the cases around him, and explained the "doing" in the industry in simple terms Does cross-border e-commerce need to go back to college? " This general confusion. He pointed out that the next step for cross-border e-commerce is to move from grassroots to further standardization, which requires a new generation of executives to see the general trend, see themselves clearly, work together, improve their learning ability, and think more, share more, and bear more responsibilities for industry improvement and enterprise transformation.

(The original title was Focusing on Talent Cultivation, "China Cross border E-commerce Talent Cultivation Summit Forum" was held in Guangzhou)